In our conversation, Norton discusses the company’s “inside-out” approach to marketing, how a strong company culture can bring tangible business results, and how a shared sense of responsibility to consumers has strengthened the company’s new relationship with Unilever.
Soylent is continuing its evolution from being a bag of largely tasteless powder into a full-fledged beverage brand. Their latest offerings, Cafe Vanilla and Cafe Chai, are their best-tasting and best-looking products to date and prove to be a really great showcase for what Soylent can do.
After several months teasing that the brand would soon be available in retail outlets, Soylent today announced that it will be making its brick-and-mortar debut this month at 18 7-Eleven locations in Greater Los Angeles.
KeVita's former chief strategy officer Bryan Crowley joins Soylent as president, Stumptown taps former Boombotix CEO Sean Sullivan for top positions after Ricci departure, Jacqueline Harrigan leaves marketing post at Agua Brands as the company partners with an agency.
In this episode of the BevNET Podcast, Marcus Antebi, who launched cold-pressed juice chain Juice Press in 2010 and now presides over a chain of 62 stores across the Northeast, explained his belief that “common innovation is complete” and that it’s incumbent upon food and beverage manufacturers to up the ante with nutrient-dense ingredients and formulations.
Los Angeles-based foodtech company Soylent has pulled in some Silicon Valley-grade investors, closing out a Series B financing round today with $50 million in funding, led by GV (formerly Google Ventures), bringing the company’s total funding to $74.5 million.
In this episode of the podcast, we discuss some of the big stories in the food and beverage business, including tough press for Juicero, operational issues for brands like Soylent and Reed’s, and the ways the largest, publicly-traded food and beverage companies are attempting to refresh their lineups through transactions -- and through change at the top.
The company issued a statement announcing the recall on Friday. The statement was posted on its website and that of the U.S. Food and Drug Administration. According to Soylent’s shipping records, the recalled boxes each contain seven 15 oz. pouches and were shipped to 610 customers.
Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.
The last time we took a look at Soylent, we remarked at how far the brand has come since its original, powdered effort. So, when we saw that there were two new flavors launching, we were pretty interested in seeing whether the company would continue to advance and evolve the brand.