The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.
In a highly unexpected move, Kevin Klock has departed as president and CEO of Talking Rain, the maker of Sparkling Ice. Talking Rain CFO Marcus Smith has assumed Klock’s responsibilities “with full shareholder support,” according to a company statement.
As part of a wide-ranging interview recorded for this edition of the BevNET Podcast, Talking Rain president and CEO Kevin Klock discussed why the company is now looking at opportunities to acquire brands and how it’s evaluating potential deals in the U.S. and abroad.
The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”