Aiming to bring “fun and flavor” to the category, Joffer Beverage Company has launched a new flavored sparkling water line offering consumers the classic taste of Jelly Belly jelly beans without the sugar or calories.
New Slice Ventures, a Pennsylvania-based group that re-launched carbonated soft drink line Slice earlier this year, announced yesterday it has acquired caffeinated sparkling water brand Somerset, the second sparkling water in the company’s portfolio.
The Coca-Cola Company today announced the launch of sparkling water brand AHA, signaling its intention to seriously compete in the rapidly growing zero-calorie sparkling water category.
In addition to the debut of Sparkling Ice’s upcoming new flavor, Ginger Lime, Talking Rain, in partnership with Tata Global Beverages, is proud to introduce Himalayan Natural Mineral Water which will be distributed in the U.S. through Sparkling Ice’s independent DSD network.
In a move that will give Spindrift a deeper presence l in the New York metro area, the sparkling water company today announced a long-term distribution deal with DSD giant Big Geyser.
According to several industry analysts who shared their insights with BevNET for this story, while the company should continue to enjoy LaCroix’s outsized success in the short-term, issues on the horizon could present National Beverage with serious challenges in the future.
The San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.
Positioning itself as a fuller-flavored challenger brand in a burgeoning category, Austin-based Waterloo Sparkling Water will launch nationally next month in all Whole Foods stores, along with several other retail chains throughout the country.
The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.
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Alta Palla has chosen to attack this category with a 16 oz. can. The size puts it on part with products that are packaged in plastic bottles. It’s hard to say if a non-resealable package of this size is going to beat out a smaller and perhaps more appropriately portioned sized can, but it is something that gives the product a visual point of differentiation.
GIVN co-founder John Houseal said the revamped packaging aims to distill the multiple call-outs on the previous version down to a simple core message, much of which is represented in the brand name itself.
While Zevia has been innovating in the CSD category, there’s another category that has been exploding: flavored sparkling water. That said, Zevia’s move into the space seems like a good extension given its credibility as a zero-calorie natural player and broad awareness of its brand.
Coca-Cola-backed incubator L.A. Libations has partnered with ARYA, a maker of enhanced beverages and snacks infused with curcumin, the bioactive component in turmeric, to help expand the brand’s retail footprint.