Packaged in a taller, narrow-mouth bottle, Superior Switchel offers improved portability, shelf utility, and usability behind the bar, as well as a significant price reduction to consumers.
On this week's episode of Taste Radio, BevNET CEO John Craven joins Brewbound editor Chris Furnari for a conversation with Andy Thomas, CEO of the Craft Brew Alliance.
“Swizzle” is a carbonated version of Up Mountain's original non-carbonated switchel. It has all of the same key flavor attributes: tang from the apple cider vinegar, sweetness from the maple syrup, and a decent amount of spice from the added ginger.
Switchel, which is, at least in the case of Cide Road, a beverage that features water, vinegar, and maple syrup, is something that has in recent years gained attention as an up and coming beverage category. However, it has yet to crack the mainstream. With Spritzel, Cide Road is clearly hoping to change that.