SZENT

Elevator Talk: SZENT Excites Sense of Smell with New “Flavored” Waters

SZENT is reinventing the way people experience beverages. Chief Creative Officer, Maddie Grandbois, says the brand aims to shake up the flavored water category with a new spin, no added ingredients. Instead, the company has patented a polymer cap ring infused with essential oils that tricks the brain into believing you are tasting the flavor.