Elevator Talk: Up To Good’s Sparking Energy Drink Upcycles Cascara
Andrew Aussie is the president of Up to Good, a beverage company that is upcycling coffee waste to offer a unique energy drink. The beverage is brewed with cascara, the coffee cherry, which is normally disposed of in coffee processing. The brand believes its sustainable focus, direct trade practices and mission to give back to coffee farmers will resonate with millennials.