Coconut water brand Vita Coco unveiled a packaging makeover last week, the first major visual update for the 15 year-old brand intended to reflect its continued evolution while maintaining its established identity.
Dora’s Naturals named exclusive distributor of Vita Coco Coconutmilk in NYC; Veggemo enters 1,500 U.S. retailers; PhURE Water hits Idaho; KeHE to distribute organic kids’ water Wonder+Well; maker of Wild Tonic Kombucha partners With Quail Distributing.
Last week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet another billion-dollar acquisition of an entrepreneurial beverage company by a strategic giant.
Reuters has reported that PepsiCo is in talks to acquire All Market Inc, the maker of leading coconut water brand Vita Coco. PepsiCo is offering less than the $1 billion that All Market has sought for the acquisition, according to Reuters, which cited sources familiar with the potential deal.
Vita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious object in a carton of coconut water. In a press release issued today, the company stated that its beverages are “delicious, refreshing, safe and most definitely ‘squid free.’”
As a category, coconut milk hasn’t been the most exciting dairy alternative option out there, at least in part due to the category having a plethora of off-tasting and poorly branded products. From our perspective, Vita Coco's product is leaps ahead of just about everything that it competes with.
Vita Coco has launched an internal investigation of its product line after a New York woman reported finding a foreign object -- what she called an “octopus looking thing” in her coconut water -- prompting a media frenzy after a Facebook post last month that has now been shared more than 52,000 times.
Coconut water leader Vita Coco is getting into the growing pool of dairy-alternative drinks with the launch of “Coconutmilk,” a new plant-based beverage made with coconut water, coconut cream and filtered water and contains no added sugar or carrageenan.
An article in Fortune details Nestlé’s complete overhaul of its Nestea iced tea brand, while CNBC reports that a bipartisan group of U.S. Congressmen have introduced legislation aimed at eliminating federal alcohol taxes and updating regulations for kombucha.
Reuters Friday reported that coconut water leader Vita Coco is exploring a sale of the company, citing “multiple sources.” Vita Coco has hired investment bank JP Morgan to advise for an upcoming sale that could value the company at up to $1 billion.
A pair of class action lawsuits filed in California last week accuse two well-known beverage companies of making false and misleading claims on their packaging and in marketing materials.
CVS is now stocking many better-for-you beverage brands in 450 of its stores as the next stage in its health-conscious rebranding that initially began in 2014.