In this video interview, Zevia CEO Paddy Spence discusses the rollout of its new products and how the company has marketed itself to a younger consumer demographic seeking better-for-you beverages.
In the face of growing competition from their rivals, Nestle and Coca-Cola have agreed to end their Nestea iced tea venture after 16 years, according to an article in Fortune.
While Zevia has been innovating in the CSD category, there’s another category that has been exploding: flavored sparkling water. That said, Zevia’s move into the space seems like a good extension given its credibility as a zero-calorie natural player and broad awareness of its brand.
Fast-growing premium mixer brand Q Drinks has added two longtime Honest Tea executives to its sales team as it looks to bolster its presence at retail stores. Meanwhile, Zevia today announced the promotion of Hank Margolis to the role of COO.