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Best New Product

Humm Kombucha Hopped Grapefruit

  • 2017 Winner
  • Best New Product
Humm Kombucha Hopped Grapefruit

Why they won

Humm’s hot streak of seasonal flavors continued this summer with the release of Hopped Grapefruit. While the citrus flavors give it the feel of a bright summer drink, that doesn’t quite do justice to the complex interplay of sweet and bitter notes, courtesy of Cascadia and Citra hops, that creates something altogether unique and refreshing in any season. From the liquid to the playful illustration on the bottle’s label, Humm’s execution on this product is a triumph.

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