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Kraft Heinz Offloading Coffee Portfolio to One Rock Capital in $650M Deal

Maxwell House will soon be under new management as The Kraft Heinz Company has agreed to sell its North American coffee business to One Rock Capital Partners in a proposed deal valued at $650 million. The company announced the divestment today, with the transaction expected to close in mid-2027 subject to regulatory approval.

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BevNET CPG Media and :INCLUDED CPG: Featured Brands Attending BevNET Live LA 2026

BevNET and :INCLUDED CPG are proud to share the three brands selected to attend BevNET Live Los Angeles (December 6–8) through our continued partnership. This year's participating :INCLUDED CPG beverage brands each bring a family tradition or a culture to the beverage aisle: West African craft sodas, Indian-inspired sparkling lemonade and functional root tonics based on Indonesia's jamu tradition.

Taste Radio: How Celsius Stays Hot — And Avoids Getting Burned by Its Own Growth

Growth can expose every weakness in a business, and knowing how to scale without losing control may be the hardest part of building a brand. In this episode, Celsius CEO John Fieldly shares hard-won lessons from helping transform the energy drink brand into a nearly $3 billion beverage platform. He also reflects on missteps and the leadership changes required as a company grows.