As announced in August, WTRMLN WTR is getting into the sports drink category with the launch of WTRMLNSLCE. The move not only diversifies the company’s offerings, but it also puts it into a much higher velocity category than it has existed in previously.
Welch's Sparkling + Energy is “looking to reimagine the energy drink category around great taste," but, unfortunately, that's about the last thing that this product introduction does for the either the category or for the company.
The food and beverage trend eclipsing all others, is consumer demand for ‘clean label’ products. Although, it is now considered a megatrend, 47% of women and 42% of men do not know what the term ‘clean label’ means, according to GlobalData. Manufacturers have responded to this growing consumer demand with varying solutions. However, the initiative and responsibility of producing the cleanest and most natural products, in part, falls on the shoulders of ingredient suppliers. (Read more…)
Overall carbonated soft drink (CSD) sales in the convenience channel were flat in a year-over-year comparison for the four-week period ending on Sept. 8, according to a report from Wells Fargo Securities.
La Colombe’s latest offering is a nitrogen-infused blend of coffee and lemonade, which is the company’s first product to feature citrus.
Wonder+Well, an organic fruit-essence water for kids, provides the lovable format of a drink box but with no sugar or sweeteners. Co-founder Gregg Lefkowitz identifies that parents are looking for healthier options that get children to drink more water, while still being fun.
Launching with three flavors, including Chocolate Banana, Mango Crème and Strawberry Crème, Fruit Infusions are soy and dairy free, low in sugar (6g), and high in protein (18g from hemp, brown rice, and pea proteins).
In this video interview recorded at Natural Products Expo East 2018 in Baltimore, Dr. Cheryl Mitchell, the head of research and development at Elmhurst 1925, explained how the company promotes sustainability by using a diverse array of raw materials and how that diversity has showcased the unique characteristics of the milks in new ways.
This week we sit down with Ben Branson, the creator of Seedlip, a first-of-its-kind non-alcoholic spirit that’s disrupted an industry by changing the way consumers think about cocktails; the hosts convene for a debrief on the recently held Natural Products Expo East 2018 and discuss exhibitor reaction to the show and notable food trends on display at the annual event.
In the first of a multi-part recap of news and highlights from the show, we examine new developments in RTD tea, take a look at Chameleon Cold Brew's new innovations, chart the growth of the shot category and highlight a new wave of plant-based coffee creamer products.
Bai Executives Repositioned Under KDP; Protein2O Hires Brian Douglas as CFO; Andrew Steele Joins BodyArmor; Soylent Names New CFO, VP of Digital Acquisition, VP of Brand Marketing; New Age Beverages Hires John Price as CFAO
A recent story in The Wall Street Journal explored the transition that major beverage companies are making into new categories.
BRWD is an upstart line of energy drinks that is made exclusively with naturally sourced ingredients, including barley malt extract. The product line is launching with two SKUs: Cherry + Rhubarb and Citrus + Ginger.
Announced in August, Ethan’s MCT Shots is the follow up to the brand’s line of apple cider vinegar (ACV) shots that they launched last year.
Following the departure of founder Tatiana Birgisson, energy drink maker MATI has turned to former Coca-Cola executive Eric Masters to build on the company's entrepreneurial roots and turn it into a mainstream national brand.