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Sell the Rocketship: Inside the St. Agrestis Exit at BevNET Live LA 2026

When a brand is taking off, how do you decide it’s the right time to capitalize on its growth? That’s the heart of the issue a panel at BevNET Live (December 6-8) will explore, taking attendees inside the deal-making process that led to the sale of St. Agrestis, maker of Phony Negroni, to The Wine Group.