Beverage Industry News, Reviews, Events, & Jobs
Review: Goldie Gives Lemonade A Manuka Honey Makeover
The three flavors deliver familiar, crowd-pleasing lemonade and iced tea profiles, with enough sweetness to feel indulgent without reaching the intensity of many mainstream alternatives.
MET-Rx Returns to RTD with High Protein Shake Launch
Protein bar brand MET-Rx is making the leap into RTD with the launch of its MET-Rx 44g High Protein Shake line, debuting online this week. The shakes come in Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake flavors. Each 14 oz. bottle contains 44 grams of protein, 6 grams of fiber and up to 2,500 mg of electrolytes, and will retail for $3.47.
Voyage Foods Scales Manufacturing, Cargill Partnership As Ingredient Business Takes Off
Five years in, Voyage Foods has repositioned as an environmentally sustainable ingredient supplier as it scales its new Ohio manufacturing hub.
Recess Preps for Scale with Health-Ade, Poppi Vets Joining in Executive Roles
The functional beverage maker has hired Matthew Sztab as Chief Commercial Officer and Graham Goeppert as SVP of Digital Commerce & Media, signaling the company’s intent to bolster its sales and ecomm divisions after bringing in former Beatbox executive Zech Francis to run marketing earlier this year.
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Marketing: Stiller’s Soda Goes Full New York with Katz’s Deli Deal
Stiller’s Soda is leaning further into its New York roots through a new partnership with Katz’s Delicatessen, bringing the better-for-you soda brand to the beloved Lower East Side restaurant.
Straightaway Turns Its Portland Airport Bar Into a Brand Lab
As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland International Airport bar, the company is using the new space to interact with customers in different ways and trial drinks it otherwise wouldn’t be able to test at scale.
Instacart, Gopuff Team Up for Integrated Sales and Advertising Platforms
Online grocery competitors Instacart and Gopuff are joining forces, as the companies announced today that Gopuff will join the Instacart Marketplace and utilize the Instacart Carrots Ads platform to power advertising on its own app in the U.S.
Taste Radio: The Blueprint For A CPG Hero
Scaling a CPG brand isn’t just about finding more ways to grow – it’s about knowing which opportunities are worth pursuing. YC Cheng, the CEO of better-for-you baked goods and pasta brand Hero Bread, shares hard-earned lessons on scaling in CPG, including the hidden costs of expansion and how founders can make smarter decisions about where to place their next bet.
Featured Jobs
Hoplark Files for Chapter 7 Bankruptcy Liquidation; Signals Potential Lawsuit Against Brooklyn Brewery
Hoplark’s parent company has filed for Chapter 7 bankruptcy liquidation and teased a “potential lawsuit against Brooklyn Brewery,” alleging the New York craft brewery violated a licensing agreement and its fiduciary duties.
Review: Can oHy Crack the Code on Hydrogen Sparkling Water?
The flavor profile is exactly what we'd expect from a well-executed flavored sparkling water: clean, crisp, and lightly flavored without overwhelming the palate.
Pharos Taps Bev-Alc Vets As Senior Leadership Team
Pharos adds experienced bev-alc senior leadership as sparkling protein drink Waay brings on a new co-founder.
BevNET Live LA 2026: Whole Foods Market, Spec’s, and INFRA Join 1:1 Meetings
At BevNET Live LA 2026 (Dec. 6–8 at the Marina Del Rey Marriott Hotel), the exclusive 1:1 meeting program returns to bridge the gap between emerging brands and industry power players. In a landscape where retail cycles are tightening and capital is more selective, these structured sessions are designed to move beyond the hallway "elevator pitch" and into the actionable conversations that drive growth.
Sazerac Confirms Bid For Berentzen
Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.
Non-UPF Verified Turns Consumer Scans Into Demand Signals
Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that features a barcode scanner to check a product’s verification status – and to request that an item become verified if it isn’t already.