Beverage Industry News, Reviews, Events, & Jobs
Distribution: Cann Embraces Live Music with Austin City Limits Partnership
THC beverage brand Cann is teaming the Austin City Limits Music Festival, becoming the first microdosed THC tonic brand to be sold at the annual event.
Judge Dismisses Patco Brands’ Counterclaims in BuzzBallz Trademark Case
A federal judge dismissed the last of Patco Brands’ counterclaims against BuzzBallz, ending a three-year fight between two rival orb-shaped, ready-to-drink (RTD) brands.
Coke Names Rob Gehring as Next North America President; Capri-Sun CEO Exits
Gehring returns to Coke after roughly two years at Monster Energy Company, which he joined in 2024 as Chief Growth Officer.
Caliwater Rides Retail Momentum, Nearly Triples Walmart Footprint
Under the leadership of Blair Owens, Caliwater has increased dollar sales by 198% year-over-year as it expands deeper at Walmart.
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THE CPG INSIDER WEEKLY
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Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks
Kroger is drawing a line on pricing — and some of the biggest brands in CPG are finding themselves on the wrong side of it. We dig into the retailer’s standoff with Red Bull and Boar’s Head and what Kroger’s growing embrace of private label could mean for brands negotiating with major retailers. We also discuss HopLark’s recent bankruptcy filing and recap our spirited San Francisco meetup.
New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas
This week we raise a glass to a pair of beer-flavored innovations from C4 and olive oil maker Graza, plus highlight oHHo's move into energy, MET-Rx's shift into (more) protein, and Califia's coconut creamers.
Arizona Attorney General Sues Feel Free Shot Maker in Kratom Crackdown
Arizona Attorney General Kris Mayes is suing Botanic Tonics, maker of the Feel Free brand of kratom and kava shots, claiming the company illegally sold its products as “energy drinks” without disclosing the potential risk of addiction.
Featured Jobs
Distribution: oHy Makes Target Debut; Walmart’s ‘New & Noteworthy’ Set Takes Shape
Hydrogen sparkling water brand oHy is expanding its retail footprint with a nationwide debut at Target, bringing the emerging beverage format to 800 locations across the U.S.
Submit Your Nominations for BevNET CPG Media’s 2026 Awards
Every year, BevNET CPG Media recognizes the brands, people and products that stood out across beverage, packaged food, beer and spirits. That might be a brand that redefined its category, a leader whose work moved the industry forward, or a marketing campaign that built real momentum.
Canadian Protein Coffee Brand Brüst Preps For U.S. Debut With Target, Meijer
Protein coffee brand Brüst is leveraging its scale in Canada to move rapidly into the U.S. with deals in place in a variety of retailers.
Bev-Alc Growth Looking Smaller, Lighter and More Retro, Per Mintel
As global consumers moderate they’re seeking stronger value, smaller formats, nostalgia, and sensory experiences, according to a new report from Mintel.
Moshi Makes First Move Beyond Beverage with Kettle-Cooked Chips
After six years building around distinctive flavor combinations in sparkling beverages, Moshi founder Alton But is ready to see where else that playbook can take the brand.
CPG Week: Sol-ti’s $30M Marks Win For Shots & Another Chef-Driven Meal Kit
This week, the podcast takes the temperature of the shot category, celebrity chefs impact on meal kits and C4's beer-flavored energy drink.