Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
From beef tallow fries to real sugar candy and olive oil potato chips, the hosts discuss how the hottest brands in CPG are winning – and raising serious money – by reimagining old-school ingredients for modern consumers. We also meet with Better Sour co-founders Bella Hughes and Semira Nikou to discuss the brand’s new gummy line and upcoming launch at Whole Foods.
This month’s distribution moves are headlined by RNDC's continued national wind-down, scattering independent and major brands to new partnerships. Meanwhile, a wave of ready-to-drink (RTD) brands are pushing into new markets from Wisconsin to Southern California.
There's no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE, AMASS, Mingle Mocktails, High Brew, Laird Superfood, Saint James Iced Tea and many more.
Production Operator
Liber Cocktails
National Chain Manager
Pittsburgh Brewing Company
Head Brewer
The Fermentorium Beverage Co.
Territory Manager- Washington State
503 Distilling
Area Sales Manager - Sacramento, CA
Good Boy Vodka
Brewery Team - Brewer
Red Rock Brewery
Hops Sales Representative
Hop Revolution
In this week's product reviews, we examine a couple of classy takes on classic caffeine: Sonreír Coffee Co.'s new Mexican-inspired RTD cold brews, and Hover, a sparkling matcha tea made with coconut water.
Total bev-alc dollar sales continued to decline in the latest two weeks, as even the standout growth category ready-to-drink (RTD) cocktails saw sales dip, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.
Lifeway Foods entered 2026 with significant momentum, delivering the strongest quarter in company history amid surging consumer demand for protein-rich probiotic foods and heightened awareness of the gut’s role in overall health.
What should beverage brands think about when pitching the Minnesota-based macro-store, or the bosses in Bentonville?
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Flavored water brand Hint is looking to turn hydration from a chore into something people can’t wait to do with its latest marketing campaign, MMMMM Water, a series of ads built around the slogan “Water For People With Tastebuds.”
Buda Juice’s first full quarter as a publicly traded company delivered double-digit top-line growth and expanded retail distribution as the cold-chain beverage company continued pushing its “Ultra Fresh” platform into new markets.
Reed's is adopting a "strategic course correction" after a punishing first quarter in which sales and margin both contracted, sparking a triple-digit surge in net loss from the same period last year.
Sazerac has added another ready-to-drink (RTD) cocktail to its growing portfolio.
April brought healthy growth to the non-alcoholic beverage sector, as the category reported dollar sales up 2.3% in the 52-week period ending May 2, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Jack Daniel's maker Brown-Forman has rejected a $15 billion bid from Kentucky competitor Sazerac.
