Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt

At BevNET Live in New York City, Athletic co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s scaling, how passion and authenticity have been key to Athletic’s resonance with consumers and why investing in grassroots marketing was important for the business.

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The Zero Proof Acquires The New Bar For On-Premise Reach

The Zero Proof, a leading ANA beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Most jam brands are built on sugar. Good Good built a business by taking it out. In this episode, Good Good founder and CEO Gardar Stefansson discusses how the Icelandic brand evolved from a struggling stevia startup into a rapidly growing platform of no-added-sugar spreads now sold in approximately 10,000 U.S. stores and 30 countries worldwide.

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Review: Neutonic Packs Powerful Productivity

We dive into Neutonic Productivity Drink, a zero-sugar functional beverage line that is positioned around productivity, focus, and cognition.

Retailer Profile: Vitamin Shoppe

In this video from BevNET Live New York City 2026, Vitamin Shoppe senior director of merchandising Nicolletta Payne sits down to walk through her approach to crafting the chain’s beverage set and why providing sales data is vital to a successful pitch.