To give consumers what they want, and perhaps what they need, CPG collective Halen Brands has acquired plant-protein centric brand Only What You Need (OWYN). The brand debuted at Natural Products Expo West as part of Halen’s newly launched, allergen-friendly brand platform, Safe Allergen Friendly Environment (S.A.F.E.).
In this video interview, Zevia CEO Paddy Spence discusses the rollout of its new products and how the company has marketed itself to a younger consumer demographic seeking better-for-you beverages.
Launched by the founders of Saint Archer Brewing, Villager Goods is a company that aims to launch a suite of lifestyle products under the brand. From our perspective as folks who have seen countless coconut waters come and go, it seems daunting to turn something like coconut water -- even an organic one -- into something that’s going to spark the movement that the company is after.
Expo West 2017 saw several dairy alternative brands getting in on the ground floor of a new trend -- plant-based coffee creamers. Califia Farms, Ripple, MALK, and more all debuted new products and flavors for vegan and lactose-intolerant consumers.
INVO Fresh is making an ambitious play to be at the forefront of coconut water’s next stage of development with Coco Collisions, a functional, six-SKU product line extension that debuted at Natural Products Expo West 2017.
At Natural Products Expo West 2017, organic juice stalwart Uncle Matt’s continued its foray into functional beverages with the debut of a new Organic Energy juice that is formulated with organic coffeeberry and ashwagandha, and extended its probiotic water line with two new varieties.
With strong growth comes strong innovation, and there was no shortage of new dairy alternative products showing off the category’s ingenuity at Natural Products Expo West 2017. Trending at this year’s show were nut milk-based creamers, with multiple companies rolling out offerings for dairy-free consumers seeking better ways to thicken their morning coffee.
The funding includes approximately $1.18 million in principal and interest under promissory notes converted into shares of Series A Preferred Stock in connection with the initial closing of the offering.
BevNET’s Jeff Klineman interviewed Thomas at Natural Products Expo West in Anaheim, Calif. and found a stirring profile of a company that is balancing growth across three divisions: its largest, a retail kombucha line, as well as on-premise gourmet tea houses and a new distilling operation that repurposes the alcohol generated from kombucha fermentation
Schneider is a seasoned executive whose work thrives at the collision of brand, experience and product. He has deep roots in branding, mobile, content and events. Prior to BevNET, Schneider led major rebranding efforts for technology and consumer companies Skyhook and GasBuddy, and he was the CMO of Apptopia.
Since being acquired by Pure Steeps in 2016, Wonder Drink, which has been in the kombucha business since 1999, has been undergoing a bit of an evolution in both branding and messaging. Now months after the acquisition, the brand has added its first new flavors to the lineup.
Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?
Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”
In an interview recorded at Natural Products Expo West 2017, Asprey discussed his role as an evangelist for bio-hacking foods and his vision for mainstreaming the concept. He also shared his take on Bulletproof-style RTD beverages coming to market and what it means for the company’s upcoming launch of its own RTD coffee.