How do you know when a trend is an opportunity—and when it’s just a distraction? In CPG, the pressure to add protein, fiber, adaptogens, nootropics and every other buzzy benefit can be relentless. But more isn’t always more.
AriZona Beverages has secured a distribution deal with Italian mineral water brand Ferrarelle to bring its new canned line to U.S. retail.
Eight months after the launch of protein soda brand SkyPop, the rebranded version of Don’t Quit says its emphasis on flavor first has led it to rapidly reach 10,000 doors nationwide with more innovation and expansion slated for the coming months.
Protein, fiber, prebiotics, a 'humble' oat milk and a Corporate Bro-- this week's gallery has it all.
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From functional soda and coconut water to clean energy, protein and emerging wellness ingredients, natural beverage continues to expand across new categories, formats and occasions. BevNET’s 2026 Natural Beverage Showcase is now available, bringing together more than 100 beverage brands and industry suppliers for a broad look at what’s showing up across the natural and better-for-you beverage market.
Kava and kanna have positioned as the next thing in functional adult non-alcoholic alternatives as hemp-derived THC's future remains uncertain.
Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new ready-to-drink (RTD) canned sparkling wine.
Mission Craft Cocktail's contribution to the wave of pickle-inspired drinks to hit the market in recent years succeeds by keeping the margarita front and center and using pickle as a restrained, complementary accent rather than the dominant flavor.
Malt RTD Market Manager - TN/MS
Hive
Package Lead / Brewer
Kern River Brewing Company
Beverage Sales Rep
American Craft Distributors
Director of Beverage Co-Packing Sales
MetaBrand LLC
Automation Technician (Food & Beverage)
Barrel RM
Head Brewer
The Beer'd Brewing Company
Head of Operations OR Fractional COO
Spill Foods, Inc.
The beer, wine and spirits distributor has struck a definitive agreement to acquire Girardi Distributors, LLC, a Massachusetts-based, independent Anheuser-Busch InBev (A-B) and Constellation Brands distributor.
Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly non-alcoholic beer styled after classic American light pilsners, the concept is closer to "non-alcoholic-plus" than to a typical THC drink.
David Protein’s Medici Brands has secured $250 million to scale its manufacturing and unveil a new salty snack later this year.
Nestlé has divested its vitamins, minerals and supplements (VMS) business, including Nuun Hydration, to Yellow Wood Partners for $1 billion.
This week, Target is adding a pair of digital-native, next-gen supplement brands to its assortment, welcoming Momentous and Kylie Jenner's k2o onto shelves nationwide.
The hemp beverage industry is set to receive a one-month extension on the enaction of a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution (CR) pushing the deadline to December 11, sending the bill to the President’s desk.
