Covet PR Acquired, CEO Says Traditional PR Is ‘Broken’

This week Covet PR, a public relations firm focused on CPG and wellness, announced it had been acquired by digital marketing company Power Digital. The firm, which was founded by Sara Brooks in 2014, will now be known as the Covet Consumer Business Unit, with Brooks taking on the role of President.

Review: High Brew Nitro Cold Brew

Fresh off of a packaging revamp, High Brew Coffee is also launching a new product, Nitro Cold Brew. The product comes in a single unflavored and unsweetened SKU that utilizes a nitrogen “widget” inside the 12 oz. can.

Nielsen: Beverage Sales Up Double-Digits in July

Non-alcoholic beverage sales reported strong double-digit growth last month, with all channel dollar sales up 12.4% for the 4-week period ended July 25, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Monster: Muted Sales Growth In Q2, But Up 5.2% Year-to-Date

Monster Energy endured an uneven second quarter, as state lockdowns and decreased foot traffic depressed sales early on before improving during the later weeks, according to an earnings report released by the company on Tuesday.

Lawsuit Alleges USDA’s GMO Policies Reduce Transparency

Following the ongoing relaxation of GMO labeling laws by the U.S. Department of Agriculture (USDA), a coalition of industry members led by the Center for Food Safety (CFS) last week sued the agency, noting that a lack of regulation over the growing biotech industry is threatening the ability to provide transparency in food and beverage products — something consumers increasingly want.

Taste Radio Ep. 223: How Do You Build An Iconic Brand When ‘Money Is Not A Goal’?

You might recognize Tony’s Chocolonely by its quirky labels and comic font logo. Behind the Dutch brand’s playful vibe, however, is a profound mission to end the use of child labor within the cocoa industry. Ynzo van Zanten, the company’s Chief Evangelist, spoke about how Tony’s has navigated the development of a premium brand while staying focused on its overarching social mission.

Review: Riff Alter Ego

Alter Ego, which is the counterpart to Oregon-based Riff Cold Brewed’s eponymous line of cold brew coffee drinks, is a line of sparkling cascara (aka coffee fruit) beverages that are positioned as natural energy drinks.

Icelandic Glacial Launches First TV Spot

Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.

Gallery: July’s New Products

As we enter the heat of August, brands are offering consumers new innovations in coffee, CBD, hydration and plant-based beverages. Companies such as Big Easy Bucha, Four Sigmatic, Toutalou and Dose introduced shot lines while brand such as Electrolit, Waterloo and Goldthread unveiled new flavor launches. Check out the gallery for July's notable releases.

Taste Radio Insider Ep. 94: Why The Right Way Is ‘Exactly The Opposite Of The Easy Way’

Simon Sacal, founder and CEO of innovative food platform Solely, spoke about his background as a food entrepreneur beginning as a teenager and how his career culminated in the development of the brand. He also explained why the company’s strategy and focus is “exactly the opposite of the easy way,” and why Solely doesn't launch a product unless it identifies “a huge advantage” over a competitor.

NACS 2020 Cancelled, Will Move to Virtual Event Series

On Thursday afternoon the National Association of Convenience Stores announced the cancellation of this year's edition of its annual trade show, which was to be held in Las Vegas in October.

KDP: Q2 Net Sales ‘Strong’ Despite COVID Headwinds

Despite challenges from the COVID-19 pandemic, Keurig Dr Pepper (KDP) reported strong growth in its business during Q2, with the company’s diversified, omnichannel strategy helping offset significant losses in impacted channels, according to an earnings report this morning.

‘Body’ Building: KDP, Jake Steinfeld Team Up On Nutrition Platform

Keurig Dr Pepper (KDP) and Body by Jake -- the brand platform run by fitness guru Jake Steinfeld -- have teamed with L.A. Libations to launch Don’t Quit!, a line of better-for-you meal replacement drinks that will compete in the adult nutrition aisle.

Coca-Cola to Launch Topo Chico Hard Seltzer in 2021

Coca-Cola is planning to use the Topo Chico brand as a platform to extend into the booming hard seltzer category, the company announced today. In a statement published on its website, Coca-Cola stated that it is “committed to exploring new products in dynamic beverage categories, including hard seltzer.”