Liquid Death is facing two proposed class action lawsuits, both taking aim at the brand’s claims that its energy drinks contain “0g sugar” despite its use of allulose, a sweetener that has been classified by the Food and Drug Administration (FDA) as a sugar.
Peter Rahal’s David Protein has entered the beverage category with gold-labeled ready-to-drink, ultra-filtered protein shakes.
Consumer interest in coffee and tea continues to expand, but the underlying drivers of that growth are becoming increasingly diverse. Emerging formats, functional attributes, global influences, and evolving flavor preferences are creating new sources of momentum, while established beverages are being reinterpreted to meet changing consumer expectations.
We've compiled more than 1,000 new product, flavor, function, and retailer-specific exclusive launches from this year in a centralized, interactive and detail-rich hub.
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Bones Coffee Company has named former Celsius president and CEO Gerry David to its board of directors, the Florida-based brand announced this month.
One of the Southeast’s largest beer distributors, Gulf Distributing Holdings, is investing in its spirits division, pairing a newly created leadership role with its latest infrastructure investment.
The Pittsburgh-born, weed-loving star of “Black & Yellow” fame is the latest entertainer to leverage his cannabis culture credibility to enter THC beverages, partnering with Atlanta-based Scofflaw Brewing for Khalifa Kush & Orange Juice.
For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails. Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she’s thinking about Cheeky’s next chapter.
General Manager
Right Coast Brands
Area Sales Manager - Minnesota
Good Boy Vodka
Packaging Specialist
Cerebral Brewing
Craft Manager South West Region
Prairie Malt (Boortmalt)
Field Brand Ambassador
Wilding Brands
Area Sales Manager - St. Pete, FL
Good Boy Vodka
Packaging and Warehouse Manager
Topa Topa Brewing Co.
Iced tea maker Saint James is entering the yerba mate set as it targets new opportunities in energy and convenience.
Pairing extra carbonation with a mineral-forward spring water profile, Nomina delivers a crisp, clean finish that's ultimately more compelling than the concept initially sounds.
The performance beverage occasion is evolving beyond the traditional pre-workout focus. Brightfield Group’s August 2026 report shows growing momentum around post-workout consumption, as consumers increasingly distinguish between what they want before exercise and what they need afterward.
Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.
Beyond The Plant Protein Co. is expanding distribution of its first functional beverage, Beyond Immerse, to all 14 Erewhon locations across Southern California.
Grenade, the U.K.’s leading protein brand, is aiming to spark a flavor-forward revolution in the U.S. market.
