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Editors Talk Trends and Takeaways From Expo West

Reporting live at Natural Products Expo West in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET managing editor Marty Caballero highlight key themes and insights, from the development of the coconut water category to the proliferation of beef tallow and more.

Ten Months After Rebrand, Yerba Madre Eyes National Expansion

About 10 months ago, North American yerba mate pioneer Guayakí unveiled a major name change after 30 years in business, rebranding its entire portfolio to become Yerba Madre. Today, the company’s leaders say they couldn’t be happier with the results.

George Clooney & Partners Take Aim at NA Beer With Crazy Mountain

Crazy Mountain will leverage the founders’ fame and platforms to tell the brand story, while pushing it on social media and sampling in the trade. "We love beer, we just don't always want the effects that come with it," said George Clooney.

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Taste Radio: Why Thrive Market Sees AI-Powered, Personalized Health As The Future

Thrive Market co-founder & CEO Nick Green believes the future of healthy living will be shaped less by trend-chasing and more by trust, technology, and simplicity. In this episode, he explains how the pioneering online grocer evaluates brands, why taste still matters most, and why he increasingly sees the company as an AI-driven platform helping consumers navigate health with greater clarity.

Poppi and Bubble Launch Co-branded Soda-inspired Lip Serums

As the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk Back Lip Serums exclusively available at Walmart.