Beverage Industry News, Reviews, Events, & Jobs
Distribution: Target Takes on Celeb Supplements With Kylie Jenner’s k2o, Momentous
This week, Target is adding a pair of digital-native, next-gen supplement brands to its assortment, welcoming Momentous and Kylie Jenner's k2o onto shelves nationwide.
RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
August’s ready-to-drink (RTD) releases include a Bay Area canned cocktail brand suiting up with the 49ers and a top sparkling wine brand making its RTD debut, plus several fall-themed cocktails and one controversial breakfast-flavored libation. Here’s what’s new on shelf.
Review: GT’s Latest Release is (Literally) Aura In A Bottle
With light-bodied fruit flavors, a touch of acidity, and impressively clean-tasting non nutritive sweeteners, Aura offers a distinctive and highly enjoyable take on a collagen beverage.
Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
Hard soda slinger Crooked Pop is adding a veteran beverage executive to its team as it moves from an initial regional launch toward broader distribution.
Video: Rewatch Recent Videos
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Corporate Bro Goes CPG as Online Comedian Ross Pomerantz Launches Coffee Brand
A decade spent in tech sales inspired Ross Pomerantz to create his workplace comedy persona Corporate Bro, which has since spiraled into a full-time content creation and public speaking business. Now he's heading back to the grind as the founder of Dialed Coffee Company, a new functional RTD coffee brand launching online this fall.
PATH Secures New Investment For International Expansion
Refillable aluminum bottle brand PATH has secured an undisclosed new investment led by Agility Ventures, as the brand looks globally for growth opportunities.
Taste Radio: The Private Opportunity That Could Be Worth Millions
Private label is having a major moment — and brands need to decide how they’ll respond. The hosts unpack why more retailers are embracing private label, how brands can leverage it to strengthen cash flow without undermining their own business, and why saying no to an opportunity could simply hand it to a competitor.
Morales Beverage Group Moves In On RNDC Indiana Assets
Morales Beverage Group (MBG), the distribution arm of Mexcor International, has signed a letter of intent (LOI) to acquire Republic National Distributing Company’s (RNDC) Indiana assets and operations, the companies announced today. The deal would add a sixth state to MBG’s distribution footprint.
Featured Jobs
Finnish Long Drink Cuts Sales Roles After Mark Anthony Acquisition
Several members of The Finnish Long Drink’s sales force have announced the elimination of their roles in the wake of the ready-to-drink cocktail’s (RTD) acquisition by Mark Anthony Brands earlier this year.
Inside Axum Capital Partners’ Health And Wellness Investment Approach
Axum Capital's managing partner Muhsin Muhammad gives insight on the private equity firm's investment strategy in health and wellness.
New Beverages: Protein Gains From David, Jocko & VKTRY; Sunny D Gets Spooky
Protein comes in all shapes and sizes in this week's new product gallery, all the way from 3.3 oz. shots (VKTRY) to David's new 30 gram shake. There's also new drops from Lapo's, Hiyo, Zevia, Saint James, and more.
Marketing: Pure Leaf Tea Takes a Break with Amanda Anisimova; Monster’s Pro Soccer Deal
PepsiCo’s Pure Leaf Iced Tea brand is teaming with tennis star Amanda Anisimova for a new campaign themed around the ways that “taking a meaningful break can be a game changer.”
The Search Is On for Beverage’s Next Breakout Brand: Apply for BevNET Live’s New Beverage Showdown
Applications are now open for the next New Beverage Showdown, BevNET’s pitch competition for early-stage beverage brands. Presented by Coca-Cola North America New Revenue Streams, the competition will take place during BevNET Live LA 2026, happening December 6–8 in Marina del Rey, California.
Pernod Ricard Leans Into RTDs as It Navigates a Down Year
Pernod Ricard closed a rough fiscal 2026 with organic net sales down nearly 4% globally and 14% in the U.S., but CEO Alexandre Ricard used the company’s full-year results call to highlight where the French spirits giant is seeking growth, including ready-to-drink (RTD) cocktails.