Taste Radio: The Blueprint For A CPG Hero

Scaling a CPG brand isn’t just about finding more ways to grow – it’s about knowing which opportunities are worth pursuing. YC Cheng, the CEO of better-for-you baked goods and pasta brand Hero Bread, shares hard-earned lessons on scaling in CPG, including the hidden costs of expansion and how founders can make smarter decisions about where to place their next bet.

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BevNET Live LA 2026: Whole Foods Market, Spec’s, and INFRA Join 1:1 Meetings

At BevNET Live LA 2026 (Dec. 6–8 at the Marina Del Rey Marriott Hotel), the exclusive 1:1 meeting program returns to bridge the gap between emerging brands and industry power players. In a landscape where retail cycles are tightening and capital is more selective, these structured sessions are designed to move beyond the hallway "elevator pitch" and into the actionable conversations that drive growth.

Sazerac Confirms Bid For Berentzen

Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.

Non-UPF Verified Turns Consumer Scans Into Demand Signals

Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that features a barcode scanner to check a product’s verification status – and to request that an item become verified if it isn’t already.

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The Big Opportunity In Overlooked Categories

The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.