Taste Radio: Your ‘Crazy’ Idea Could Be Worth $1 Billion. Proda Is Up Next.

Billion-dollar deals, breakout brands, and “crazy ideas” that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and “Peaky Blinders” actor Matthew Postlethwaite on their upstart protein soda brand, Proda.

Diageo’s New CEO Sees RTDs Differently

Diageo’s new CEO Dave Lewis is reframing ready-to-drink (RTD) from a margin liability to an opportunity, but the spirits giant has ground to make up.

Featured Jobs

Swig on Pace for Record Growth As Dirty Soda Craze Continues

Swig, the Utah-based quick service restaurant concept that popularized the dirty soda trend, is on pace for record growth this year as the 16-year-old company expands its national presence with nearly 150 locations.

Video: Rewatch Recent Videos

BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.

Distribution: Hiyo Goes National with Target

Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.

Taste Radio: The Evergreen Strategy Generating Millions… And Better Products

Evergreen founder and CEO Emily Groden arrived at Expo West 2026 leading one of the fastest-growing brands in frozen breakfast. But just a few years earlier, she was pitching corner stores with a toaster tucked into a duffel bag. In this episode, Emily explains how Evergreen is leveraging innovation, strong retail data and a sharper family-focused brand identity to scale across channels.