Inside Trip’s Breakout Brand Channel Strategy

Husband and wife co-CEOs and founders Daniel Khoury and Olivia Ferdi dive into the origins of the brand, how alcohol moderation is driving growth for NA relaxation drinks and the shift from broad demand for better-for-you drinks to more specified needstates.

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M&A Activity For Scaled RTD Brands Expected to Ramp Up

"It's going to be an M&A musical chair game," Arlington Capital Advisors managing director Townsend Ziebold said earlier this month at Beer Marketer's Insights conference, as too many strategic buyers are chasing too few scaled ready-to-drink (RTD) brands. 

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Report: Nutrabolt Recruits Banks to Lead IPO

According to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan, Goldman Sachs and Bank of America to lead its initial public offering.

Kroger to Acquire Giant Eagle for $1.65B

Kroger has entered into a definitive agreement to acquire regional grocery chain Giant Eagle for $1.65 billion, marking its first major acquisition since its failed megamerger with Albertsons.

How Mingle Mocktails Won with Whole Foods

In this video from BevNET Live New York 2026, Laura Taylor, founder of mocktail brand Mingle, and Samantha Fletcher, senior category manager for adult non-alcoholic at Whole Foods Market, talk through how Mingle was able to break through the crowd and get a foot in the door.

Elmhurst Enters Alcohol with Oat-Based Spritz Good Day, Darling

At Summer Fancy Food Show 2026 in New York City this week, Elmhurst unveiled a new alcoholic subbrand calledGood Day, Darling – an “Amber Spritz” brewed from oats. Clocking in at 4.1% ABV per 12 oz. can, the new innovation comes in Blueberry Lemon and Strawberry Lychee flavors.