Coco Libre’s Sparkling Organic Coconut Water is an effort to innovate in what has otherwise been a somewhat stagnant coconut water category. In essence, the category got to a point where every flavor, packaging, and functional format had been tried, but the core unflavored and unsweetened variety was really what was towing the line
A recently published study examining the effects of Berkeley, Calif.’s first-in-the-nation tax on soda and other sugary drinks found that consumption of the beverages has fallen by over 21 percent in the city's low-income neighborhoods.
What Metabrew has essentially done is take the concept of Bulletproof coffee (coffee and MCT-rich grass fed butter, in the case of Bulletproof) and turn it into a dairy-free offering with added cacao and stevia.
Greater Than, a coconut water-based sports drink, has been through several iterations since it was launched in 2010. The formulation, packaging and branding have all been changed, which is pretty much par for the course for any product that’s trying to carve out a niche that doesn’t already exist.
The return of Crystal Pepsi came with a few updated graphics, but it’s clear that PepsiCo is aiming for nostalgic appeal. In this podcast, we discuss what, if any, impact retro and throwback products and packaging might have for a brand. We also examine similar attempts of reviving dated imagery and discontinued products by companies seeking a sentimental response.
Peet’s, which is a premium coffee roaster and retailer that operates several hundred coffee shops and also has wholesale distribution, is joining the ranks of established coffee players that are now taking their flagship brands into the ready to drink cold-brew category.
Beginning this week at Mamma Chia is Lance Dermeik, who has come aboard as the company's new vice president of operations. Dermeik joins Mamma Chia, a maker of chia-based beverages and snacks, after eight years at Hain Celestial as director of contract manufacturing where he oversaw operations on more than 40 contract manufacturers and 15 natural and organic brands.
Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”
Errol Schweizer continues to fill out his post-Whole Foods resume, joining another pair of former executives with the chain to work with natural products veteran Eric Schnell’s new consulting conclave, Beyond Brands.
At next month’s Natural Products Expo East trade show in Baltimore, the New York-based brand will debut an organic line extension of “electrolyte infusions” targeting an older demographic and tilting toward more female consumers, the founder says.
Chameleon's latest offering, Texas Pecan Coffee, feels like something that’s both a culmination of those efforts as well as a nod to its roots.
Last week natural products distributor United Natural Foods Inc. announced the acquisition of Gourmet Guru, a natural and organic food and beverage distributor and merchandiser serving the Northeast.
While going organic may help Invo stay current and competitive, the market has changed quite a bit. There are more brands competing in the ultra premium coconut water space. And, perhaps more importantly, this segment of the category has eliminated “raw” as an attribute, and there are now a variety of approaches to achieving the level of flavor required to play in this space.
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