THE CPG INSIDER WEEKLY

This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.

Taste Radio: Rage Bait Gets Attention. Innovation Builds Brands.

One misleading social post can spark a frenzy – but can brands keep playing with consumer trust? A brand’s curious ruse triggers a debate about the impact of “rage bait.” We also dig into Whole Foods’ latest LEAP cohort and hear from founders of three fast-growing brands about building community, creating better-for-you products and turning retail distribution into sustainable growth.

Featured Jobs

Video: Rewatch Recent Videos

BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.