Taste Radio: Building An Under The Radar Superstar. How Toom Is Taking Over.

After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother’s basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America.

How Can Brands Turn Gameplay into Growth?

Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.

Featured Jobs

Mark Anthony Brands to Acquire Finnish Long Drink

Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink (RTD) canned cocktail. The company expects the transaction to close in the coming weeks.

Suja Life Files for IPO

After submitting a draft registration statement last year, Suja Life Inc. has filed for a U.S. initial public offering (IPO), revealing total 2025 revenue of $326.6 million.

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Taste Radio: Flops Or Future Hits? Rethinking Failed CPG Products.

Were they flops – or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry’s most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn’t ready. They also debate whether returning some Reese's products to classic chocolate recipes could spark a ripple effect across the category.

Profile: Charm Tonic Puts Gen Z Lens on “Social Wellness”

A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that's gone from a university class project to making its retail debut at stores and cafes around the Twin Cities this spring.