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Taste Radio: Why The Next Big Thing—In Booze Or Beyond—Is Often Borrowed Taste Radio: Why The Next Big Thing—In Booze Or Beyond—Is Often Borrowed

Taste Radio: Why The Next Big Thing—In Booze Or Beyond—Is Often Borrowed

by BevNET.com Staff,

CPG's next big ideas often emerge in unexpected places. In this episode, we explore what founders across food and beverage can learn from the rapid rise of hard sodas and hard sports drinks, as alcohol brands borrow from health, wellness and functionality to connect with younger consumers.

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Review: Can Simply Push Build ‘A Better Soda’? Review: Can Simply Push Build ‘A Better Soda’?

Review: Can Simply Push Build ‘A Better Soda’?

by BevNET.com Staff,

Simply Push's take on soda offers a light, refreshing drinking experience that sits comfortably between sparkling water and traditional CSD, delivering enough sweetness to satisfy without feeling heavy.

Where Growth Is Shifting in Beverage Alcohol – NIQ On Premise July 2026 Where Growth Is Shifting in Beverage Alcohol – NIQ On Premise July 2026

Where Growth Is Shifting in Beverage Alcohol – NIQ On Premise July 2026

by BevNET.com Staff,

The latest NIQ On Premise analysis highlights a beverage alcohol landscape increasingly defined by divergent category performance and evolving consumer preferences. Spirits continue to strengthen their leadership position, delivering value growth and gaining share while Beer and Wine remain under pressure.

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Taste Radio: How Curious Elixirs Built An Eight-Figure Brand Without Outside Investors Taste Radio: How Curious Elixirs Built An Eight-Figure Brand Without Outside Investors

Taste Radio: How Curious Elixirs Built An Eight-Figure Brand Without Outside Investors

by BevNET.com Staff,

He built an eight-figure brand without raising a single dollar of outside capital. In this episode, Curious Elixirs founder and CEO J.W. Wiseman explains exactly how he did it. He shares how a direct-to-consumer strategy fueled profitable growth from day one, why relentless product refinement has always taken priority over rapid expansion, and the lessons that have helped the brand thrive on its own terms.

In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture

In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture

by Ferron Salniker,

As many companies across the beverage aisle run towards wellness, one alcohol replacement brand is backing away from it. The Free Spirits Company has overhauled its packaging, formulas and messaging across its full lineup of zero-proof spirits and ready-to-drink (RTD) cocktails, repositioning the five-year-old brand toward the cocktail ritual itself.