Beverage Industry News, Reviews, Events, & Jobs

Distribution: The Zero Co. Starts Shipping Distribution: The Zero Co. Starts Shipping

Distribution: The Zero Co. Starts Shipping

by Brad Avery,

Atlanta-based NA bottle shop The Zero Co. is opening up its business nationwide, now offering shipping across the contiguous U.S. market. Consumers can purchase beverages from the retailer’s website, thezeroco.co, with free shipping available on orders over $150.

Whey Protein Supply Crunch Enters Next Phase Whey Protein Supply Crunch Enters Next Phase

Whey Protein Supply Crunch Enters Next Phase

by Shauna Golden,

As food and beverage brands continue to push protein into new formats and eating occasions, demand for whey, one of the industry’s most widely used protein sources, has outpaced supply.

Athletic Brewing Adds Drake Maye and Dak Prescott as ‘Athlete-Owners’ Athletic Brewing Adds Drake Maye and Dak Prescott as ‘Athlete-Owners’

Athletic Brewing Adds Drake Maye and Dak Prescott as ‘Athlete-Owners’

by Justin Kendall,

Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic (NA) beer maker, along with stakes in the business.

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Non-Alc Beverages Accelerate in Late Summer Retail Sales Non-Alc Beverages Accelerate in Late Summer Retail Sales

Non-Alc Beverages Accelerate in Late Summer Retail Sales

by BevNET.com Staff,

Non-alcoholic beverage sales were “healthy and modestly accelerated” in the two-week period ending August 22, 2026, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research. According to the data set, which tracks U.S. retail (including c-store and Costco) and online Amazon sales, dollar sales grew 4.9% year-over-year in the two-week period.

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

Taste Radio: Keurig Dr Pepper’s Former CEO Has A Beefy Take On Growth

by BevNET.com Staff,

What if the smartest growth strategy for your CPG brand is to stop chasing growth? Larry Young spent nearly 50 years in the beverage business before trading corporate boardrooms for a cattle ranch. The former CEO and president of Keurig Dr Pepper and his wife, Colette, now own Texas-based 10-2-4 Ranch, where they’re building a premium beef brand on their own terms.

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Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

Kendall Jenner Joins TRIP as Equity Investor, Global Ambassador

by Brad Avery,

TRIP has a new global brand ambassador, and you might have heard of her. Reality TV star Kendall Jenner is joining the relaxation beverage maker as an equity investor and spokesperson, with plans to be the face of an upcoming marketing campaign for the fast-growing functional brand.

Taste Radio: Is It A Trend Or A Distraction? Taste Radio: Is It A Trend Or A Distraction?

Taste Radio: Is It A Trend Or A Distraction?

by BevNET.com Staff,

How do you know when a trend is an opportunity—and when it’s just a distraction? In CPG, the pressure to add protein, fiber, adaptogens, nootropics and every other buzzy benefit can be relentless. But more isn’t always more.