Beverage Industry News, Reviews, Events, & Jobs
Instacart, Gopuff Team Up for Integrated Sales and Advertising Platforms
Online grocery competitors Instacart and Gopuff are joining forces, as the companies announced today that Gopuff will join the Instacart Marketplace and utilize the Instacart Carrots Ads platform to power advertising on its own app in the U.S.
Taste Radio: The Blueprint For A CPG Hero
Scaling a CPG brand isn’t just about finding more ways to grow – it’s about knowing which opportunities are worth pursuing. YC Cheng, the CEO of better-for-you baked goods and pasta brand Hero Bread, shares hard-earned lessons on scaling in CPG, including the hidden costs of expansion and how founders can make smarter decisions about where to place their next bet.
Hoplark Files for Chapter 7 Bankruptcy Liquidation; Signals Potential Lawsuit Against Brooklyn Brewery
Hoplark’s parent company has filed for Chapter 7 bankruptcy liquidation and teased a “potential lawsuit against Brooklyn Brewery,” alleging the New York craft brewery violated a licensing agreement and its fiduciary duties.
Review: Can oHy Crack the Code on Hydrogen Sparkling Water?
The flavor profile is exactly what we'd expect from a well-executed flavored sparkling water: clean, crisp, and lightly flavored without overwhelming the palate.
Featured Jobs
Pharos Taps Bev-Alc Vets As Senior Leadership Team
Pharos adds experienced bev-alc senior leadership as sparkling protein drink Waay brings on a new co-founder.
BevNET Live LA 2026: Whole Foods Market, Spec’s, and INFRA Join 1:1 Meetings
At BevNET Live LA 2026 (Dec. 6–8 at the Marina Del Rey Marriott Hotel), the exclusive 1:1 meeting program returns to bridge the gap between emerging brands and industry power players. In a landscape where retail cycles are tightening and capital is more selective, these structured sessions are designed to move beyond the hallway "elevator pitch" and into the actionable conversations that drive growth.
Sazerac Confirms Bid For Berentzen
Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.
Non-UPF Verified Turns Consumer Scans Into Demand Signals
Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that features a barcode scanner to check a product’s verification status – and to request that an item become verified if it isn’t already.
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C-Store Shoppers Are Ditching Snacks, Sticking With Energy As Traffic Dips
High fuel prices have consumers cutting back at convenience stores – but not when it comes to energy and protein.
C4 Energy Launches NA Beer-Flavored Energy Drink ‘All Hopped Up’
Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”
The Big Opportunity In Overlooked Categories
The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.
Nello Leaps From Functional Powders To RTD Energy With Exclusive Target Deal
Functional beverage mix Nello is making its first leap into liquid with a line of clean energy drinks, launching exclusively in Target.
New Beverages: Recess ‘Tinis, La Colombe Matcha, Plus Pharrell & Pusha T’s New Coffee
This week's new product gallery finds music icons Pharrell and Pusha T back on the 'grind,' FINNSUL finds inspiration on TikTok for its latest collaboration, plus new releases from La Colombe, Huxley, Halfday and more.
Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push
Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.