Spritz Society Bets the Brand on The Skinny Spritz

After the diet culture of the 2000s propelled the commercialization of the skinny margarita, can the better-for-you trends of the 2020s do the same for the skinny spritz? One brand is betting on it.

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Taste Radio: How Ripi Landed Whole Foods & Target In Its First 15 Months

Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can’t ignore. In this episode, Ian Tecklin, the founder and CEO of chef-driven frozen pasta brand Ripi, explains why he made brand identity and packaging a core investment from day one and how it helped the company secure nationwide launches at Whole Foods and Target within its first 15 months.

Zero-Proof Playbook: Echelon’s Max Schikora on White Space, Sales Occasions

As part of our ongoing series on the evolution of zero-proof drinking, we talked to the Echelon Kitchen & Bar's Max Schikora on where he sees white space in NA spirits, why sugar plays an important role in how consumers are drinking, and which seasonal moderation trends still matter.

Featured Jobs

Report: Danone Set to Exit Lifeway Foods

The French food giant is selling its stake in the U.S. kefir market leader less than a year after it attempted to acquire the company.

Jones Soda’s ‘Fallout’ Collab Leads to Radiant Q1 Earnings

Co-branded Fallout beverages provided Jones Soda with a jolt of revenue growth in its Q1 2026 earnings this week, as the company posted a 193.9% year-over-year increase to $12.4 million, up from just $4.2 million the year before.

Taste Radio: CPG’s Plot Twist: Old Ingredients, New Money

From beef tallow fries to real sugar candy and olive oil potato chips, the hosts discuss how the hottest brands in CPG are winning – and raising serious money – by reimagining old-school ingredients for modern consumers. We also meet with Better Sour co-founders Bella Hughes and Semira Nikou to discuss the brand’s new gummy line and upcoming launch at Whole Foods.

Spirits Distribution: RNDC Exit Shakes Up Partnerships; RTDs Expand

This month’s distribution moves are headlined by RNDC's continued national wind-down, scattering independent and major brands to new partnerships. Meanwhile, a wave of ready-to-drink (RTD) brands are pushing into new markets from Wisconsin to Southern California.