Beverage Industry News, Reviews, Events, & Jobs
New Beverages: Liquid I.V., Organic Valley Drop Seasonal LTOs; Louie Louie Goes ‘POP’
This week's new product gallery features something hot (Liquid I.V.), something pop (Louie Louie) and something sweet (Organic Valley's seasonal LTO creamer).
THE CPG INSIDER WEEKLY
This week, reviewing everything that went down at NACS in Las Vegas, uncovering why RIND closed its online store, and running from our lives from a Zombie Santa Claus.…
Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.
Can Coke become the new… Poppi? The beverage giant is testing prebiotic versions of its stalwart brands, raising questions about where the functional soda market goes next — and what it means for Olipop. We also dig into whether mineral water is finally having its mainstream moment and examine the rise of dynamic grocery pricing and the new laws attempting to put guardrails around it.
Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO
After launching a shelf-stable version of its refrigerated prebiotic sodas in 2024, Olipop is turning its attention back to coolers.
Featured Jobs
Monster Preparing Protein Energy Drink For Release Next Year
One of energy’s biggest players has its sights set on protein with a new 12 oz. line set to launch in March 2027.
PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3
PepsiCo chairman and CEO Ramon Laguarta said the company is “acting with urgency” to improve its North America business as the division disappointed despite overall strong net revenue growth in its Q3 2026 earnings report Thursday.
Icelandic Glacial to Split with AB as it Revamps Distribution Strategy
As its annual sales surpass $100 million, premium bottled water maker Icelandic Glacial is ready to move on from its two-decade long master distribution agreement with Anheuser-Busch InBev (ABI), declining to renew a contract that is scheduled to expire next summer.
NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines
PepsiCo is broadening Poppi’s reach beyond gut health with two new functional beverage lines, “Lift” and “Chill,” as the brand looks to capture new consumption occasions centered on energy and relaxation.
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Kamoti Targets Gen Z With Bottled Green Tea Shots
For years, green tea shots have been a staple of college bars. Now, Kamoti founder and CEO Dylan Fusco is bottling the party favorite – and scaling it into a nationwide brand.
CPG Week: Mind & Mood on Display, MAHA vs. MAGA
This week, podcast co-hosts Brad Avery and Lukas Southard dive into the relaxation beverage category, a developing rift between MAHA advocates and the White House, more lawsuits over sweeteners and RIND Snacks' pivot deeper into co-packing.
Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show
Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."
Constellation Brands Acquires SpikedAde in $75M Deal
Constellation Brands has acquired SpikedAde, the second-largest ready-to-drink (RTD) vodka + ade/hard sports drink brand, the company announced in its Q2 earnings report.
Craft Distillery Closures Outpace Openings, Says ACSA Report
U.S. craft distillery closures outpaced openings for the first time, according to the 2026 Craft Spirits Data Project released today by the American Craft Spirits Association (ACSA) and Park Street.
NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
NKD Distillery is launching its first RTD line, NAKIES, infused with kanna as demand grows for functional adult non-alcoholic alternatives.