Six botanical beverage subcategories just broke out at once. Tea with Adaptogens (+894%), Yerba Mate (+321%), Botanical Sodas (+273%), and Mineral Water (+170%) are pulling beverage conversation toward 'calm focus.'
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
Productivity drink startup Neutonic has secured $6 million in new funding as it seeks to accelerate its US retail presence with a move into national grocery stores slated for this summer.
Market Manager - OH/PA
Bluebird Hardwater LLC
Director of Operations
Greenbar Distillery
Business Development Specialist
Pittston Co-Packers
Area Sales Managers - Traverse City / Northern Michigan
Good Boy Vodka
Packaging & Cellar Operator
Civil Society Brewing
Head Brewer
The Fermentorium Beverage Co.
Brewer
Meanwhile Brewing
Building a lasting business in a volatile market isn’t easy. Just ask Paul Hobbs. In this episode, the renowned winemaker and founder of Paul Hobbs Wines unpacks the realities of scaling a global enterprise, why capital discipline and patience matter more than hype, and how staying rooted in authenticity can turn a craft into a durable, long-term brand.
Brands including BodyArmor, Powerade, Dasani, smartwater, and Minute Maid all saw volume gains in North America during the quarter, according to CEO Henrique Braun.
![[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/04/27172535/ARMRA-970-150x150.png)
ARMRA is entering the ready-to-drink category with a shelf-stable bovine colostrum soda designed to translate the brand’s functional benefits into a mainstream beverage format.
Convenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025, prompting some more optimism from retailers, according to the latest Beverage Bytes survey of c-store retailers.
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Republic National Distributing Company (RNDC) plans to shed the majority of its remaining business, with another transaction divesting from 17 states.
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Columbia Distributing has entered into a non-binding letter of intent (LOI) to acquire “certain wine and spirits distribution rights” in Oregon and Washington state, as well as “an asset arrangement in Alaska
Soaring global demand for functional nutrition products, with protein at the forefront, pushed sales up 2.7% in Q1 2026 on the back of 1.5% increase in volume and 1.2% bump in average pricing.
Lemon Perfect founder Yanni Hufnagel is launching a new beverage brand, POPWTR, that is targeting the intersection of soda and hydration.
The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
