Non-Alc Beverage Sales Stay Stable in Early June

Non-alcoholic beverages were up slightly in the beginning of June, as dollar sales grew 4.9% in the 52-week period ending June 13, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

LivReal Gets Realistic with Clean Energy Drink Launch

The Boston-based, clean label energy drink startup, which launched last year, is going nationwide with distribution into all Sprouts Farmers Market stores as part of the retailer’s Forager brand discovery program.

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How Walmart Evaluates Next-Gen Innovation

Walmart senior director of emerging brand partnerships Dee Charlemagne and senior beverage category merchant Leslie Osorio discuss how the retail giant is evolving its approach to working with early-stage brands.

Taste Radio: Time To Rethink THC… And DTC?

One brand is preparing for a regulatory shakeup. Another just landed in Target with $24 million in fresh capital. The Taste Radio hosts discuss BRĒZ’s bet on a future beyond THC, Stars & Honey’s leap from DTC success to a nationwide Target launch, and how brands are reinventing Shirley Temples, protein bars, and Rice Krispie treats for a new generation of consumers.

Marketing: Sprite Celebrates Hip Hop History

Sprite is teaming up with Genius, the online music and lyrics annotation platform, to launch “The Living Tracklist,” a campaign which “reimagines” some of the most iconic hip hop songs in history as “a living, evolving canon shaped by culture, conversation and community,” according to the company.

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Review: Slice Soda Gets Dirty

The execution is solid, offering approachable flavors that lean lighter and more restrained than many competitors in the category.

CPG Week Podcast: Tara Bosch’s Next Bet and Trade Dress Distress

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Algae Cooking Club’s funding round and BRĒZ’s strategic pivot, plus SmartSweets founder Tara Bosch’s second entrepreneurial act and a legal battle between two electrolyte beverage makers.

Another Round for Adult Soda

Like all consumer trends, the circle came back around and consumers started craving flavor again and before we knew it, hard soda was back. Producers are hoping this time the trend is stickier (but maybe less syrupy).