This Hydration Brand Is “Built Around How Women’s Bodies Actually Work”
It’s the next stage in the brand’s evolution, from sports drink to aid for nursing mothers to a broader emphasis on women’s lives.
Beverage Industry News, Reviews, Events, & Jobs
Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
The Seattle Seahawks may have won Super Bowl LX, but the real winner at Total Wine & More was Puerto Rico – or more specifically, Bad Bunny’s halftime performance that sent searches for Puerto Rican beverages skyrocketing.
Stars & Stripes & Sips: Beverages Prep for America250
This year's national birthday is a potential business bonanza, with brands like AriZona, Coca-Cola, Monster and others looking to have their say.
Taste Radio: A $198M IPO & The ‘Healthy’ Divide. Is CPG Changing?
Once Upon a Farm’s $198 million IPO could signal a new path forward for better-for-you CPG brands — but is going public better than selling to a strategic? We also break down the clash between Kroger’s FoodHealth scoring system and the stricter Non-UPF Verified certification, and what it all means for how “healthy” gets defined at retail.
New Products: Nurri Debuts Creamers; Unwell, Stiller’s Drop New Flavors
This week’s new product gallery features (of course) more protein, courtesy of Nurri, along with a new look for De La Calle, a new Target exclusive from Unwell, and Maison Perrier’s move into sweetened (and functional) sparkling water.
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Eureka Heights Brewing Company
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NIQ: 88% of Dry January Participants Stuck With It Through Month’s End
Most consumers who planned to ditch alcohol in January finished strong, according to survey results from market research firm NIQ.
Constellation Brands Announces CEO Succession Plan
Constellation Brands has appointed current board member Nicholas Fink as its new CEO.
Reviews: Mike’s 4-Star Hot Syrup & Spindrift’s Moscow Mocktail
This week's beverage reviews are all about heat and spice, as we pour up new drinks from Mike's Hot Honey and Spindrift.
Marketing: De La Calle Kicks Off ‘Vibrant’ Campaign; Plus Sprite, Celsius
De La Calle is continuing its reintroduction as a modern Mexican soda, kicking off a new brand campaign called "Frutas" that marks a "refreshed chapter" for the company ahead of its national launch with Target this month.
Video: Rewatch Recent Videos
BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.
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Nombase Podcast: Big Idea to Scalable Beverage - The Realities of Innovation
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Elevator Talk Episode 129: Oh So Easy, BamJam, Mimi Cheng's, BUNKY
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Nombase Podcast: Why Some Brands Win at Expo West and Others Just Show Up
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Elevator Talk Episode 127: Green & Sunny, The Cumin Club, Shooka Sauce
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Nombase Podcast: Key Regulatory Lessons from 2025 That Will Define 2026
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Nombase Podcast: Whole Foods Market: Scaling from Regional to National
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Nombase Podcast: Humanizing Entrepreneurship
Maison Perrier Launches Functional Sparkling Water
How do you say "functional" in French?
From Alcohol-Free to THC: Drink Monday Bets On Hemp’s ‘Longevity’
As intoxicating hemp aligns with the non-alc movement, Drink Monday is one of the few ANA brands to expand with a THC spirit alternative.
Oatly: Cold Foam, Fiber Innovation Coming After ‘Milestone’ 2025
Oatly's long-awaited rebound finally arrived in 2025, as the company's turnaround strategy yielded its first-ever year of profitable growth, despite a drop in North America sales.
Distribution Roundup: Huxley Goes National, Dutch Bros. Blasts Off
This week, natural energy drink Huxley lands its first national brick-and-mortar retail partner, while Dutch Bros. expands its RTDs.
Coca-Cola: Volume Rebounds As New CEO Calls For More “Speed”
Incoming CEO Henrique Braun is looking to accelerate Coca-Cola’s new product pipeline, telling investors that “we need to get closer to the consumer and improve our speed to market.”
Lance Collins’ Accelerator Revs Back Up as Independent Brand
On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.