Beverage Industry News, Reviews, Events, & Jobs
Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
Breakthru Beverage Group is restructuring its operations and cutting jobs following a strategic review by its executive leadership team, CEO Tom Bené announced in a message to employees on Tuesday.
Coaqua Recruits Ex-Liquid Death Social Media Leader
Kendyl Vanscoy is coming onboard to guide social media strategy as Coaqua's new Marketing Director, having recently done the same over the last three years for Liquid Death.
Just Ice Tea Raises $9M; Big Geyser, Polar Involved
Just Ice Tea has closed a $9 million Series B funding round, backed by investors such as Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and executives from New York DSD house Big Geyser.
After Record 2025, Vita Coco Doubles Down on Active Hydration
After a "record-breaking year," Vita Coco is seeking to turn strong category tailwinds into sustained growth by doubling down on active hydration.
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Dirty Soda, New Branding Showcased As KDP Unveils 2026 Innovation
The beverage company is set to release over 35 new SKUs across core brands like Dr Pepper, Snapple and GHOST.
Throne Sport Coffee Nets $10M Raise, Launches DSD with Big Geyser
Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.
Taste Radio: They Backed Poppi. Now The Angel Group Wants to Back You.
Behind nearly every breakout CPG brand is an early believer willing to write the first check. In this episode, Adam Spriggs of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures, shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands.
A Trendy Health App Is Backing Erehwon’s “World’s Healthiest Smoothie”
High-profile smoothie collaborations with celebrities and other brands have for years been one of the Los Angeles-based boutique grocer's signature items, but in teaming with Function, Erehwon is promising a more health-forward, data driven approach.
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Surfside Adds New Flavors, Golf ‘Aesthetic’
Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.
Flow Founder Acquires, Relaunches Formosa Springs Mineral Water
After nearly 40 years off the market, legacy Canadian mineral water brand Formosa Springs is returning, relaunching this year under the ownership of Flow Water founder Nicholas Reichenbach.
Stability in Supply, Uncertainty in Direction: Q1 Supply Chain Report from Agrowgate
The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production - grains, hops, glass, sweeteners, packaging, and freight - highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
This Hydration Brand Is “Built Around How Women’s Bodies Actually Work”
It’s the next stage in the brand’s evolution, from sports drink to aid for nursing mothers to a broader emphasis on women’s lives.
Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
A former senior executive at Kentucky-based Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent whiskey producer.
Dutch Bros. Coffee Teases Walk-Through Windows After Record Q4
Looks like 2025 was a good year to go 'Dutch.'