Distribution: Pure Genius Launches Retail with Target
Startup influencer-founded protein shot brand Pure Genius is launching nationwide into Target stores this month and online, marking the brand’s first national retail partner.
Beverage Industry News, Reviews, Events, & Jobs
BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart
It’s a collaboration between Korean food companies Paldo and hy that spans 42 different SKUs, including noodle bowls and “pillows” (think dry ramen), postbiotic energy drinks and dual biotic sodas.
Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital
Nestlé has confirmed the sale of specialty roaster and retailer Blue Bottle Coffee to Centurium Capital, the majority stakeholder of China’s largest coffee chain, Luckin Coffee.
Taste Radio: The Grüns Boom, Peak Protein & Water’s Shifting Health Halo
Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space—but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing “health halo” begins to crack.
From Biohackers To Beverages: Can Paraxanthine Break Into The Mainstream?
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
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BevNET Live NYC 2026: Early Registration Ends Tomorrow, April 24
Tomorrow, Friday April 24, is the last day to take advantage of early registration pricing for BevNET Live NYC, which takes place on June 10 + 11. Register now and save $100 before the deadline passes.
Keurig Dr Pepper: Beverages Up 12% in Q1, Offsetting Coffee Declines
Keurig Dr Pepper’s (KDP) beverage business continued to drive the bulk of overall company growth in Q1 2026, as both pricing and volume increases boosted net sales by nearly 12%.
Reviews: Basic Water, Joystick Take Hydration Back to the Future
This week's reviews features a pair of products -- the proudly plain canned water startup Basic and retro video game-inspired brand Joystick - looking to the past to draw inspiration for new takes on hydration.
Protein Coffee Brand Projo Goes National with Target as Retailer Expands Wellness Set
Building on its early success in gyms and regional retailers, protein coffee brand Projo is now entering mass-market aisles with an upcoming nationwide launch at Target.
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Nowadays Preps for November Ban with ‘Extra Light’ THC Beverage Line
Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements.
Hard Tea Consolidates, As 10 Vendors Account For 97% of RTD Dollars
A handful of brands and vendors control the majority of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
Leisure Hydration Closes Oversubscribed Series A, Ramps Up Distribution
Leisure Hydration has closed an oversubscribed Series A round led by existing partner Midnight Venture Partners. Financial terms of the transaction were not disclosed.
Former Jones Soda Prez, Willie Nelson’s Bassist Launch THC Coffee Syrup Brand
As a bassist in the “Family Band” behind legendary musician and equally legendary cannabis consumer Willie Nelson, Kevin Smith is plenty familiar with the THC category. Now, the musician is teaming with former Jones Soda president and COO Eric Chastain to launch Stir the Pot, a new line of hemp-infused coffee syrups going on sale online this month.
Brothers International Food Holdings Dips Back into Private Equity To Continue Consolidation Strategy
Fruit ingredient supplier Brothers International Food Holdings is set to open a new chapter as the Rochester, NY-based company has sold a controlling stake to private investment firm SK Capital Partners.
Laird Acquires Terrasoul Superfoods, Expanding Ingredients Platform
Laird Superfood has acquired vertically integrated wellness product platform Terrasoul Superfoods for $48 million, continuing its strategy to grow through M&A.