As part of the round, Bill Moses, co-founder of probiotic beverage brand KeVita, which was acquired by PepsiCo last year, will join Koia’s board of directors.

In a letter sent to employees on Friday and shared with BevNET, Juicero CEO Jeff Dunn explained that the staff reduction, which was mainly sales and marketing employees, would allow the company to shift towards “more focused investment on product development, manufacturing, shipping and improving our sourcing of organic produce.”

Speculation that Amazon’s purchase of Whole Foods might spark legal backlash came to fruition this week as U.S. Representative David Cicilline (D-RI), the top Democrat on the House of Representatives Judiciary Committee’s antitrust panel, called for the subcommittee to hold a hearing on the online retail giant’s latest acquisition.

Earlier this week, BevNET visited New York City to meet with two companies taking inspiration from the craft spirits movement to help elevate non-alcoholic drinking through complex flavors, eye-catching presentation or immersive on-premise experiences.

Looking to shine a bright light in the cold-pressed juice category, Sol-ti have already expanded from their native California into seven more states this year, with eyes on picking up another four or five by the year’s end.