Distribution

Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.

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Maryland Revises Distribution Rules for RTDs

As ready-to-drink (RTD) cocktails’ sales growth continues to outpace the broader industry, RTD suppliers in one state now have a little more freedom to choose how their products are distributed.

Distribution: Coaqua Heads to Walmart, Angry Angel Adds Whole Foods

Canned coconut water brand Coaqua is now available in more than 3,000 Walmart stores across the country. The rollout features nine SKUs, including single-serve 12 oz. cans in six flavors and 4-packs of its Still, Soursoppin’ and Chocolate’y varieties. It also includes placement in roughly 500 grab-and-go coolers.

FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing

The settlement between Southern Glazer’s and the Federal Trade Commission (FTC) puts oversight on the nation’s largest wine and spirits distributor – but may not actually prohibit the distributor from engaging in the very sort of discriminatory pricing that triggered the lawsuit.

Distribution: Jocko Fuel Heads to Target with Shakes and Powders

Jocko Fuel is bringing its protein shakes and powders nationwide to Target stores. The brand, co-founded by retired Navy SEAL officer and podcast host Jocko Willink, now adds Target to a national footprint that includes Walmart, Wawa, Wegmans, Publix, Meijer and Vitamin Shoppe.

Tracking CPG Growth: Q3 US Retail Launches – Calebrate October 2026

CPG retail launch activity accelerated throughout Q3 2026, but the underlying data reveals an important distinction between new product innovation and distribution expansion. Calebrate’s latest report tracks 1,403 announced retail launches across more than 160 retailers, with weekly launch activity increasing from 88 in July to 112 in September.

Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart

Beverage supplement brand Neutonic can now be found in nearly 1,000 Walmart stores nationwide, joining the retailer’s freshly announced Mood & Mind beverage set specializing in relaxation and other cognitive function drinks.

Icelandic Glacial to Split with AB as it Revamps Distribution Strategy

As its annual sales surpass $100 million, premium bottled water maker Icelandic Glacial is ready to move on from its two-decade long master distribution agreement with Anheuser-Busch InBev (ABI), declining to renew a contract that is scheduled to expire next summer.