A New Silky Smooth Ritual: GoodOnya Unveils the Matcha Collagen Latte

MINNEAPOLIS, November 10, 2026 – A simpler and silky smooth addition to wellness routines is unveiled as GoodOnya releases its newest innovation: Matcha Collagen Latte. A ready-to-mix blend of organic matcha, organic coconut milk powder, and GoodOnya’s Certified 100% Grass-Fed and Finished Collagen Peptides, the Matcha Collagen Latte comes to life as a two-in-one product, designed to combine consumers’ morning beverage routine and wellness stack into one streamlined ritual, available starting today.

“Growing up in California, I have a special place in my heart for the SoCal lifestyle and what it means to embrace the idea of simple, approachable wellness in everyday life,” says CEO, Matthew Jung. “Our goal has always been to stay rooted in those principles and bring a piece of that mentality to our community, California and beyond.”

The Matcha Collagen Latte is no exception to GoodOnya’s guiding principles, prioritizing stringent ingredient selection and simplicity wherever possible. The mix contains just four ingredients, each certified and sourced to the GoodOnya standard. Customers can expect an earthy, balanced caffeine boost from organic matcha powder; a delicate, creamy finish from organic coconut milk; nourishment from GoodOnya’s Certified 100% Grass-Fed and Finished Collagen Peptides; and an easy pour ushered by organic rice hull powder. The result is a velvety, silky-smooth beverage that can be enjoyed iced or hot, as-is or customized to personal preference.

The product stems from the brand’s F&B companion, GOODONYA Organic Eatery in Encinitas, California, where the recipe earned the reputation of the “best matcha in SoCal” from visitors near and far. The restaurant has sold more than 100,000 matchas over the past 25 years, and the CPG brand is excited to share that recipe with their community across the country.

“This new product stems from the idea that wellness should be simple – simple ingredients, and simple to use in everyday life. As a dad of two, I’m constantly juggling a never-ending to-do list, and we loved the idea of bringing a product to life that gives consumers even just 5 extra minutes back into their days,” says Matthew Jung, CEO of GoodOnya.

GoodOnya’s Matcha Collagen Latte can be found on goodonyaorganic.com and Amazon.