Brown-Forman US RTD Director Talks Expansion Plans
Brown-Forman is adding markets and new SKUs across its ready-to-drink (RTD) portfolio for spring resets and beyond.
Spirits Industry News
Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
Sazerac has acquired Oregon’s Full Sail Brewing in an effort to expand its production capacity for its growing portfolio of ready-to-drink (RTD) offerings, according to the company.
Stateside to Launch Playa Vida Tequila RTD
The team behind Surfside and Super Lyte are adding a tequila ready-to-drink (RTD) cocktail to the mix next year.
KEG 1 Completes RNDC Kentucky Deal Amid Joint Venture Dispute
KEG 1 River City has completed its acquisition of Republic National Distributing Company's (RNDC) Kentucky assets, effective October 30, the companies announced today.
The Zero Proof Adds Sales and Finance Leads
The Zero Proof has named beverage veteran Jill Sites as vice president of sales and former Coca-Cola finance director Montaser Aboshady as vice president of finance, the company announced Thursday.
Why Carbliss is Skipping The Hard Sports Drink Trend
As brands race into the new hot ready-to-drink (RTD) trend combining vodka and sports drink flavors, one brand is playing it cool.
Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets
Reyes Beverage Group (RBG) has landed another major spirits supplier.
Nearly 20% of US Adults Drank an Alcohol Alternative In The Past Six Months
Almost one in five (18%) U.S. adults 21 and older drank non-alcoholic beer, wine, spirits, ready-to-drink (RTD) cocktails, or THC-infused beverages in the past six months.
RNDC Settles with Unsecured Creditors, Moving Chapter 11 Liquidation Forward
Republic National Distributing Company (RNDC) has settled with its unsecured creditors, clearing the path for its Chapter 11 liquidation. A judge has also signed off on sales of RNDC’s businesses in Alaska, Kentucky and Michigan.
RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
Fall’s ready-to-drink (RTD) releases push ABV higher and lean into the season. Cocktails from Absolut and Carbliss amp up the buzz, while pumpkin spiced drinks, chocolate martinis and Cosmo riffs land ahead of the holidays. Here’s what’s new on shelf:
Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.
FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing
The settlement between Southern Glazer’s and the Federal Trade Commission (FTC) puts oversight on the nation’s largest wine and spirits distributor – but may not actually prohibit the distributor from engaging in the very sort of discriminatory pricing that triggered the lawsuit.
Vodka + Ade Segment Could Yield Up To $500M in 2027, Per Circana
Vodka + ade, hard sports drinks – whatever you call it, expect the segment to reach up to half a billion dollars in sales in 2027, according to Circana EVP of BevAl Scott Scanlon.
How Zero-Proof Spirits Are Finding Success in Bars and Restaurants
For years, adult non-alc (ANA) spirits have chased after major retail placements. Now, as they turn to bars and restaurants, is it too late to make a splash?
BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
Anheuser-Busch InBev’s (A-B) BeatBox has agreed to modify its packaging after a UK alcohol industry watchdog upheld a public complaint that the drinks could appeal to underage drinkers.