Ritual Zero Proof Debuts RTDs

Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.

New Hard Lemonade RTDs Squeeze Out Mainstays

If hard tea feels like a tidal wave of ready-to-drink (RTD) disruption, hard lemonade is experiencing a tsunami, according to a new analysis from Bump Williams Consulting (BWC).

Retailers Add More Space For High ABV RTDs, NA Analogs, THC

Buyers at some of the largest bev-alc chains are carving out shelf space for non-alc (NA) analogs and hemp-derived THC beverages, while meeting demand for culturally-inspired and high ABV ready-to-drink (RTD) cocktails.

Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade

Hip hop legends and budding beverage entrepreneurs Dr. Dre and Snoop Dogg are moving their ready-to-drink (RTD) line to the next episode with Dre & Snoop’s Hard Iced Teas & Lemonades.