Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Distribution: Target Touts ‘Largest Ever’ Wellness Expansion with Revamped CPG Set
Health is always at the top of mind during New Year’s resolutions. But this year, Target seems to be taking those resolutions to heart by going bigger than ever on its wellness set with a 30% assortment expansion across categories.
Sprouts ‘Mainstreams’ THC Drinks With 120-Store Launch
Sprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.
Additional Content
Vermont THC Drink Maker Plots Future With Adaptogens
Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.
Distribution: The Zero Proof Hits Target
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
PHX Builds On Multi-Functionality Message, Expands Footprint
Energy drink PHX is expanding its distribution footprint with 14 new regions as it builds momentum around its multifunctional benefits.
Mizkan Corners Cocktails by Merging Zing Zang, Angostura Into New Unit
Mizkan America is merging mixer maker Zing Zang and legacy bitters brand Angostura into the same in-house unit as part of a strategy to grow its “Inspired Mixology” business and position the business as a category leader in cocktail mixes.
Heywell Preps for Scale with New Partnerships, Debuts Refreshed Look
Functional beverage maker Heywell is debuting a brand makeover as it dials in on retail expansion this year via two new strategic partnerships with BeyondBrands and Presence Marketing.
Distribution: Uncle Arnie’s Expands In Texas, Target Takes On Recoup
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
Texas Drink Makers Emphasize Gut Health At Winter FancyFaire
Founders’ faith in the gut-health beverage trend showed no sign of slowing at the Specialty Food Association’s Winter FancyFair this week. From live-culture water kefirs to the expanding set of…
Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
Following the news of another major spirits supplier ditching Republic National Distributing Company (RNDC), Reyes Beverage Group is “in active discussions” with RNDC “regarding potential business transactions” in six states, as well as Washington, D.C., a spokesperson confirmed to Brewbound today.
AG1 Goes Deeper Into Retail with The Vitamin Shoppe Launch
AG1’s brick-and-mortar footprint is getting larger as the powdered beverage brand has forged its first national specialty retailer partnership with The Vitamin Shoppe, launching in more than 640 stores and online.
RNDC’s Supplier Exodus Continues as Proximo Spirits Departs
After last year's exodus of suppliers from Republic National Distributing Company (RNDC) – resulting in the closure of its California operations – Jose Cuervo’s parent company is making its national exit, marking another major loss for the distributor.
RYZE Brings Its Mushroom Coffees to Retail with Exclusive Target Rollout
Functional mushroom coffee maker RYZE is hitting brick and mortar stores with its first national retail launch in Target this month. The clean label brand had primarily grown its business online since launching in 2020.
Non-Alc Beverage Sales Remain ‘Healthy’ In December
Non-alcoholic beverage sales were “healthy but modestly decelerated” during the two-week period ending December 13.
Barebells Doubles Down On Protein Drinks
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
Distribution: VALR Gets Midwestern, Odyssey Lands In Airport Channel
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.