Territory Sales Manager - San Antonio

Territory Sales Manager (TSM)

Location: San Antonio, TX

Reports to: CEO

Why This Role Exists

The Territory Sales Manager is responsible for growing Alamo’s presence in the market through relationships, consistency, and follow-through.

This role focuses on consistently following the standard, representing the brand with integrity, and approaching every day with purpose and intentional action in the market.

How This Role Lives the Culture Code

• Lead with integrity – You prioritize safety, honesty, and quality in everything you do.
• Work the Standard – You follow best practices, uphold maintenance standards, and never cut corners.
• Solve the Problem – You focus on identifying root causes and preventing issues from happening again.
• Act with Intent – You take initiative and tackle challenges without waiting to be told.
• Build the Environment – You build systems and clarity that enable the team to succeed.

What You’ll Be Doing

Market Execution

• Sell Alamo beers into on-premise and off-premise accounts
• Build and maintain strong relationships with buyers and managers
• Execute tastings, events, tap takeovers, and promotions

Territory Ownership

• Plan and manage your territory with discipline and accountability
• Work closely with distributor partners to drive pulls and placements
• Ensure accounts are merchandised, fresh, and represented properly

Feedback & Problem Solving

• Communicate market feedback clearly and early
• Identify execution or supply challenges and support solutions Represent the voice of the customer internally

What Success Looks Like

• Consistent account growth
• Strong distributor and retail relationships
• A territory that runs smoothly
• Accounts that trust you and the Alamo brand

What We’re Looking For

• 5+ years of Beverage or CPG sales experience preferred
• Self-directed, organized, and disciplined
• Comfortable being accountable for results
• Someone who takes pride in representing the brand the right way

Benefits

• 401(k) matching
• Health insurance
• Vision insurance
• Dental insurance
• Paid time off
• Beer allowance

About Us

Alamo Beer Company started in San Antonio with Alamo Golden Ale and has grown to craft beers for every taste. Our beers and our people are confident, bold, unrestrained, and true to themselves. At Alamo Beer Company, we remain fiercely independent, committed to brewing experiences that reflect our heritage, our city, and our community.

Alamo Beer Company is rebuilding deliberately.

We believe strong performance comes from clear standards, good systems, and creating the environment for people to succeed. If you take pride in your work, act with intent, and want to help build something durable, Alamo is the place.