Beverage Industry News, Reviews, & Events

Review: Whynatte Naturally Sweetened

Whynatte has come a long way since our first encounter with the brand way back in 2009. Gone is the notion of being a hybrid RTD coffee and energy drink (you won’t find any taurine or added vitamins in this one). Instead, the manufacturers have retooled the product to be a great tasting and naturally sweetened latte.

BevNET Live Winter ’14: Over 40 Industry-Leading Sponsors and Exhibitors

In addition to one-of -a-kind opportunities to learn and network, BevNET Live Winter ’14 attendees will be able to visit and learn from over 40 best-in-class sponsors, suppliers, and vendors — all armed with high-quality innovations — during the BevNET Live Expo. The Expo will take place 3:30 to 5:30 p.m. on Monday, December 8, the first day of the two-day BevNET Live event.

Review: Chuice

Marketed as "the world's first chewable, drinkable juice," Chuice (which derives its name from the words chew and juice), is made with seeds, nuts, herbs, and greens floating in the liquid. For us, the beverage is one that, while extremely innovative, is not currently as marketable and presentable as it could be.

Review: GuS Dry Blackberry

While the flavor is definitely not so far off from that of GuS' pomegranate variety, this product is certainly a bit more classic in terms of its flavor and positioning. That being said, this is definitely a nice bolt-on product for the brand, and one that fits in with the rest of the flavors in terms of its execution.

Review: Red Bull Editions – New Total Zero Varieties

At the 2014 NACS show, Red Bull unveiled an expansion of its Editions line with new Orange and Cherry varieties, each of which are zero-calorie formulations. While the new products are worthy of the Red Bull name, it’s tough to get overly excited about this from a category innovation standpoint as they definitely feels more opportunistic in nature.