The biggest name in sports drinks is changing its playbook.
After more than a year marked by lower deal counts but rising enterprise value, the food and beverage M&A market is both cautious and selective, though deals may accelerate if macro conditions stabilize.
In the latest ready-to-drink news, SunnyD brings back ‘purple stuff’, Chandon takes a six-year swing at reinventing the spritz, and espresso martinis go decaf.
Adam Kost made a quick sale out of his RTD cocktail brand, taking it from its first appearance, in 2022, to a March exit to Sazerac. But Dirty Shirley almost didn’t make it to the store; its success ultimately depended on one key early pivot to allow the brand to break free of category boundaries and establish its own lane for growth.
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Costco is bringing a slate of new innovations to its warehouses this Spring, as several brands have announced expansions in the national club chain.
Lucille Health has closed a multi-million dollar funding round led by IRIS Ventures to fund a distribution expansion for its first product line, nutrition shakes, and support R&D efforts for future category expansion.
We’re still only in April, but the pre-summer indicators are positive this month as non-alcoholic beverages continued to accelerate sequentially on the back of strong volume gains and stable pricing.
Springtime must be here because total bev-alc dollar sales flipped to positive (+0.5%) in the two-week period ending April 4 – a sequential improvement from -0.8% in the four-week window and -1.2% in the twelve-weeks, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.
Lead Brewer
Anderson Valley Brewing Company
Maintenance, Facilities, & Utilities Manager
Russian River Brewing Comapny
Sales Rep - Philly
TALEA Beer Co
Area Sales Manager - South FL (Miami, Ft Lauderdale)
Good Boy Vodka
Regional Sales Manager - PNW
Alaskan Brewing Co.
Production Brewer
No-Li Brewhouse
Brand Administrator
Vin Sauvage
The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.
After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother’s basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America.
Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.
Beverage industry brands Casa Azul, 100 Coconuts and Pressed Juicery have announced new leadership roles from senior executives to operations and sales.
No Sleep Beverage, whose portfolio includes popular lifestyle brands Juliet Wine and Madre Mezcal, will expand from a venture and consulting firm to full portfolio operator – kicked off through the acquisition of three independent brands and plans for further acquisitions.
As yerba mate’s profile in the U.S. continues to grow, Los Angeles-based startup Pablo’s Mate is feeling bullish that it can help grow awareness for the tiny brand as it prepares for a big marketing push this summer.
