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Beverage Spectrum

Beverage Spectrum

May-June 2009 ISSUE

In This Issue:

BevNET Live 2009 Coverage, Red Bull Back In The Herd, But Ready To Bust Out, Stopping Soda's Slide, Sports Drinks: Variety Gets A Sporting Chance

TOP FEATURE

Red Bull -- Back in the herd, but ready to bust out

Red Bull -- Back in the herd, but ready to bust out

It started as one product, in one flavor, in one package size, but to call Red Bull just an energy drink company today would be a disservice to the brand. Variations of its logo have appeared on everything from an international breakdancing competition to a record label. Now, after two decades of growing the brand into sports and entertainment realms, Red Bull has returned to its core: beverages. From Beverage Spectrum Magazine.
Posted: 7/2/2009

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