Beverage Industry News, Reviews, & Events

Review: Aloe Very

Once anointed as the next coconut water, enthusiasm for aloe vera drinks appears to be somewhat tempered these days. Nevertheless, there remains a steady trickle of new entrants to the category, including Aloe Very, a new three-SKU line of USDA certified organic blends.

Review: Purity Organic Superjuices

Made with fruits, roots and vegetables are sourced from organic farmers along the West Coast, Purity Organic’s new “Superjuices” are pasteurized, shelf-stable juices that are formulated with ingredients often seen in cold-pressed, HPP varieties.

Review: Evolution Fresh – New Organic Varieties

Evolution Fresh recently added two new products to its already extensive portfolio of juices and smoothies. Organic Avocado Greens Organic Splendid Carrot each launched as exclusives at Whole Foods and both products feature the brand’s refreshed label design. Blended with on-trend ingredients such as chia, coconut water and turmeric, Evolution’s desire to innovate definitely shines through.

Review: Mamma Chia Vitality + Energy

Making its debut at the recently held 2014 Summer Fancy Food Show in New York City, Mamma Chia Vitality + Energy is an extension of the company’s popular line of chia drinks. As with its flagship line, the organic beverages are made with hydrated chia seeds and fruit juice. Added to the mix are 90 mg of caffeine sourced from guayusa and cane sugar, with the blend packaged in a slim 10 oz. glass bottle. So how did it all turn out?

Review: Zone 8

Named for a geographically defined area where tea plants are most commonly grown, Zone 8 is promoted as a line of “great tasting, culturally relevant teas and juice blends that redefine what natural means.” The beverages are quite tasty, but we feel as though the branding and positioning are slightly out of sync with what’s inside the bottle.

Review: Bolthouse Farms Kids Smoothies

Bolthouse Farms Kids Smoothies are the company’s newest addition to its portfolio of beverages premium juices and smoothies. Made with an all-natural formulation including fruit purees and juices from concentrate and no added preservatives, the company promotes the drinks as being “designed for maximum kid craveability.” In a crowded category, however, the line is not one that’s overly innovative or unique.