Coconut water companies are responding to a recent report that the category has gone flat. In short, they aren’t buying it.
Beverage executives often spend dozens hours combing over sales and marketing data hoping to gain some insight into what consumers think of their brand. But why not just ask them directly?
Proper Soda Co.’s Hibiscus Soda is the followup flavor to its flagship Hop Soda. Unlike Hop Soda, which was essentially introducing a flavor that is rarely seen in non-alcoholic beverages, this variety is a bit more familiar. It uses a rather simple formulation of carbonated water, sugar, citric acid, hibiscus extract, grape extract (for coloring) and natural flavors.
A pair of discussions from BevNET Live's second day underscored that no matter how brilliant a product idea might be, it needs to provide the consumer with a strong experience that will draw them back.
From our perspective, Purps approach, which is to play in variety of beverage categories with a specific functionality for each product, is way too wide to be successful. Nailing one product type in one segment -- perhaps with a few SKUs -- seems like a much better approach.
Beverage companies big and small have reached agreements to broaden their distribution across several channels, including grocery, convenience, club and online.
Sprizz-O is a new brand of juice and seltzer water blends that comes in six varieties. Packaged in 12 oz. long-neck bottles, each beverage is also sweetened with can sugar and contains 50 calories. We've seen similar concepts come and go, but we think Sprizz-O is off to a good start.
The question is whether brands should try to present themselves as an alternative category to the average Starbucks drink – which some describe as a dairy type of beverage – or as another part of the coffee mix.
Last month, Palo Alto-based alkaline sports drink makers Phenoh 7.4 made their expansion into the East Coast market by way of a partnership with Natural Wayz Beverages. Now, the company will look to establish its presence in the Southwest United States, by securing shelf space in Central Market’s nine Texas locations.
Coke will look to take its advertising dollars elsewhere, as Idol’s ratings and, by extension, its ad revenue continue to be on the decline.
Amid a flurry of holiday- and seasonal-themed beverages to hit the market, Stumptown has launched a new "Winter Cheer" variety. The limited-release flavor is an extension of the company's line of ready-to-drink cold-brew coffee and milk blends.
“In earlier stage companies, there’s a lot of excitement around what we might be creating -- but you have to channel some of that into what the world’s ready for,” said Califia Farms CEO Greg Steltenpohl.
After two days of animated and inspirational presentations, Tio Gazpacho, an RTD version of the famous Spanish soup, took two titles: Audience Favorite & winner of New Beverage Showdown 8.
The Wall Street Journal recently reported on athletes incorporating soft drinks into their diets.
“These nutso ideas are what everybody’s looking for right now” Primozich said. “Weirdo ideas like putting soup in a bottle and throwing it in the beverage case.”