Beverage Industry News, Reviews, & Events

Rumor: SodaStream May Unload Stake

An Israeli financial publication reported that SodaStream is considering selling up to 16 percent of its company to a large-scale investor such as PepsiCo, Dr Pepper Snapple Group or Starbucks, according to Forbes.

Review: Rising Sun Coconut Water

Rising Sun Thai Coconut Water is a not-from-concentrate coconut water that comes packaged in a 17.5 oz. steel can (imported from Thailand, of course). While it tastes good, the flavor is pretty much identical to any other brand of Thai coconut water that you’ll find on the market, so that leaves the brand with its packaging design as its only chance for being unique or memorable…

IRI and GuestMetrics Form Alliance

The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.

Video Coverage of BevNET FBU Boston is NOW AVAILABLE

Were you unable to join us last month’s BevNET FBU Boston event? Were you in attendance or watched the livestream and wanted to revisit the content? In either case, we have some great news: complete video coverage of the day is NOW AVAILABLE for viewing on BevNETFBU.com.

ACG Closes Second Fund

Alliance Consumer Growth Fund, which has become a well-known quantity on the beverage circuit because of its constant hunt for rapidly-growing, well-defined consumer brands, has raised a second fund of $90 million — double the amount of its original, $44 million ACG Fund I.

Review: Revive Solar Kombucha

We’ve been fans of Revive Kombucha since first sampling its products, and the company’s latest effort, “Solar,” is no exception. Made with an organic yerba mate kombucha, cold-pressed ginger and lemon juices, and almond and vanilla extract, it tastes like yerba mate mixed with lemon lime soda and ginger ale — the taste is quite good. However, we’re a little confused by the name “Solar.”

Review: Aquadopa

Aquadopa is a non-carbonated supplement drink made with L-Dopa, an amino acid, which is what the marketer uses as the foundation for its “focus, motivation, and drive” claim. From our perspective, the biggest challenge for this product is in articulating its benefit and educating the consumer on its primary ingredient.

RealBeanz Hires Former DPSG Executive to Lead National Sales

Richard Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.

Press Clips: Target to Expand Healthy Options

Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter — Hand-picked by Target,” will comprise more than 120 products.