In the Courtroom: Class Action Against Odwalla Can Move Ahead

In the courtroom this month: A class action against Odwalla can move ahead after a judge declined a request to toss the case, Pennsylvania's state Supreme Court declines to hear the "soda tax" case, and POM Wonderful accuses Wonder Fuel of "forum shopping" in trademark infringement allegations.

Expo West 2017 Preview: Vita Coco To Debut “Coconutmilk”

Coconut water leader Vita Coco is getting into the growing pool of dairy-alternative drinks with the launch of “Coconutmilk,” a new plant-based beverage made with coconut water, coconut cream and filtered water and contains no added sugar or carrageenan.

STATIC™ Episode 2 Under the Influence

Go under the influence with the STATIC team as they inhale the ungodly foul of instability rampant in the nutrition and supplement industry.

Ripple Takes Aim at Legislation, Nut Milks in New Campaign

Not willing to sit idly as U.S. legislators seek to create and enforce tight, dairy-based definitions for the word “milk,” Ripple Foods launched a new digital media campaign this week that offers its take on the drink’s standard of identity.

Press Clips: Nestea Rebrand Profiled, Kombucha Bill Goes to Capital Hill

An article in Fortune details Nestlé’s complete overhaul of its Nestea iced tea brand, while CNBC reports that a bipartisan group of U.S. Congressmen have introduced legislation aimed at eliminating federal alcohol taxes and updating regulations for kombucha.

Video: BevNET Featured Interviews

New Beverage Showdown 13 – Catapult Your Brand into the Spotlight

The New Beverage Showdown, BevNET’s signature beverage brand pitch competition, will return for its 13th installment at BevNET Live Summer 2017 in New York City. With a $10,000 grand prize, plus massive exposure to the trade and media at stake, 15 emerging beverage brands will be chosen to take the BevNET Live stage in Manhattan on June 13 and 14.

Review: Genius Gets a Reboot for 2017

Having originally started as a line of coconut-based juices before eventually morphing into a line of coconut smoothies, Genius is no stranger to innovating and evolving its product lineup and branding. But its latest retrench is the most drastic yet: Genius is no longer a coconut-based beverage.

Sparkling Ice Launches $37M Integrated Marketing Campaign

The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”

Health Leads the Way in PepsiCo Q4 Growth

PepsiCo CEO Indra Nooyi announced that the company’s low- and reduced-calorie beverages were among its top and fastest-growing products in its 2016 Q4 and year-end report to investors on Wednesday. Spurred by an initiative to create and market healthier products, net revenue from new products has averaged more than $5 billion since 2013.

Expo West Preview: Ito En to Launch “Ice-Steeped” Cold Brew Tea

Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.

Dahlicious Prepping Launch of Dairy-Free Kefirs

The Leominster, Mass.-based brand unveiled the new line, which will be launching this June in 24 oz. plastic PET bottles and available in Mango, Vanilla and Strawberry varieties, in January at the 2017 Fancy Food Show in San Francisco.

KombuchaKon 2017 Recap

Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long Beach Convention Center over the weekend at the fourth annual KombuchaKon.