BevNET Live Summer ’14 is just one month away! Hundreds of attendees — including investors, distributors and suppliers — are already signed up. If you haven’t already, NOW is the time to register.
Kathryn Peters of SPINS will provide attendees insights regarding the overall trends and opportunities within key beverage categories, including relevant attributes, ingredients and natural product positioning, while Kerry Corke of the Kantar WorldPanel will discuss consumer insights derived from 30 years of ongoing consumer panels.
Aquadopa is a non-carbonated supplement drink made with L-Dopa, an amino acid, which is what the marketer uses as the foundation for its “focus, motivation, and drive” claim. From our perspective, the biggest challenge for this product is in articulating its benefit and educating the consumer on its primary ingredient.
Richard Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.
BevNET is delighted to announce that Jesse Itzler and Bill Weiland, two highly informative and entertaining speakers, will join BevNET Live in Manhattan to offer varying perspectives on brand building, marketing, distribution and investment.
Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter — Hand-picked by Target,” will comprise more than 120 products.
Made with a blend of 25 “whole superfoods” including fruits, vegetables, seeds and nuts, Chimp Food uses, unlike other smoothie or juice products, ingredients in their entirety, including stems, skins, rinds and seeds. It’s a unique approach and one that we think has legs. But about the added stevia…
The FDA has sent a warning letter to yet another relaxation drink company, Lean Slow Motion… Potion, over confusing label claims that indicate the brand is a dietary supplement despite its being marketed largely as a beverage.
The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.
Were you unable to join us last month’s BevNET FBU Boston event? Were you in attendance or watched the livestream and wanted to revisit the content? In either case, we have some great news: complete video coverage of the day is NOW AVAILABLE for viewing on BevNETFBU.com.
Count Sprouts Farmers Market among those who believe in more growth for the coconut water category. On April 4, POWERCOCO announced that its coconut water products will be available at the good-for-you retailer.
Alliance Consumer Growth Fund, which has become a well-known quantity on the beverage circuit because of its constant hunt for rapidly-growing, well-defined consumer brands, has raised a second fund of $90 million — double the amount of its original, $44 million ACG Fund I.
The companies are headquartered on opposite sides of the Earth, but Boundary Water Brands and Found Beverage Co. are now sharing space on a Harney & Sons truck bound for New York City.
Years after the release and eventual discontinuation of vitaminenergy and complementing its still-available tropical citrus flavor titled “energy,” vitaminwater announced Wednesday morning the release of vitaminwater energy, a line of lightly-carbonated beverages with green coffee bean extract.
A second investment round by fast-growing Runa, an organic Amazonian guayusa tea brand, has landed an interesting mix of folks.