A recent Harris Poll sought to understand the effectiveness of trendy marketing terms for food and beverages, including handmade/handcrafted, artisan/artisanal, custom, craft, limited edition, and small batch.
The Wall Street Journal landed an interview with Arizona Beverages CEO Don Vultaggio, his first since securing complete control of his company following a seven-year long legal dispute with company co-founder and friend turned foe John Ferolito.
As the head of a brand that hangs its hat on efficiency, Soylent CEO Rob Rhinehart can’t be happy about allocating his time and resources to combat legal litigation.
The premise behind the American Juice Company is to sell natural juice-based cocktail mixers that are good enough to be served at high-end restaurants and bars, but also satisfy the home cocktail enthusiast. As such, the products are made with only a few ingredients and come packaged in a thoughtfully designed 16 oz. bottle.
The company announced the news earlier this month in a Facebook post, revealing that Starbucks has picked up Sipp’s Mojo Berry and Summer Pear flavors.
Victoria’s Kitchen’s Organic Ginger Lemonade represents what appears to be an evolution of the brand’s focus. Specifically, this is the first flavor that is not almond water-based. Instead, the product is being marketed as a low-calorie (35 calories per 8 oz. serving) organic lemonade.
Expanding upon a commitment to sell food items made without artificial ingredients, Panera Bread today announced plans to add offerings from Blueprint, Harmless Harvest and Joia to its bottled beverage lineup.
Jubali, which markets high pressure processed juices, smoothies and nut milks, has added a line of tea products. Jubali describes its Herbal Infusion Teas line as being "made with wild ingredients," and are formulated with eclectic flavors including dandelion and chicory.
Genius Juice, which markets a line of coconut-based drinks that are high pressure processed, has revamped its packaging and updated the formulation of its coconut smoothie. The changes are an excellent upgrade to the brand, which is sold throughout California.
Icebox Water is a packaged water product from Canada that comes in what the manufacturer describes as “eco-friendly BPA-free packaging.” This of course refers to the carton that the company is using, which is definitely the most unique part about the product in that this format is only used by a very small number of products.
Mader brings extensive food and beverage sales experience to Califia Farms and spent the last eight years as Senior Vice President Sales, National Sales Manager for Annie’s, Inc., a natural food company that went public in 2012 and was acquired by General Mills in 2015.
In an op-ed published in The Wall Street Journal on Wednesday, Coke’s chairman and CEO Muhtar Kent said that the company had made mistakes in the way it has “engaged the public health and scientific communities to tackle the global obesity epidemic that is plaguing our children, our families and our communities,” saying that the approach “is not working.”
“Since we started, we’ve shipped over 40 million bottles of Suja,” Church said. “With Coke and the right construct of an arrangement, we could go from 40 million to a billion. It just gets us super-excited about the pathway to building a much bigger business.”
Neon energy drink is the product of ViSalus, which is a multi-level marketing company that focuses on weight management products. On the surface Neon looks very much like a stereotypical energy drink. The black, green and white color palette features a design that definitely looks the part of the category. But this isn’t necessarily a good thing.