KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.
Look no further than this week’s distribution roundup to get a read on trending beverage categories.
The suit alleges that Nestlé breached a non-disclosure agreement (NDA) and engaged in anticompetitive practices that aimed to drive Nirvana out of business.
As companies like Coca-Cola and PepsiCo seek new avenues of profitability, Chicago-based market research group Datassential wonders how the diversification of the cola giants could influence innovation in the market place.
Made with fruits, roots and vegetables are sourced from organic farmers along the West Coast, Purity Organic’s new “Superjuices” are pasteurized, shelf-stable juices that are formulated with ingredients often seen in cold-pressed, HPP varieties.
Evolution Fresh recently added two new products to its already extensive portfolio of juices and smoothies. Organic Avocado Greens Organic Splendid Carrot each launched as exclusives at Whole Foods and both products feature the brand’s refreshed label design. Blended with on-trend ingredients such as chia, coconut water and turmeric, Evolution’s desire to innovate definitely shines through.
Making its debut at the recently held 2014 Summer Fancy Food Show in New York City, Mamma Chia Vitality + Energy is an extension of the company’s popular line of chia drinks. As with its flagship line, the organic beverages are made with hydrated chia seeds and fruit juice. Added to the mix are 90 mg of caffeine sourced from guayusa and cane sugar, with the blend packaged in a slim 10 oz. glass bottle. So how did it all turn out?
Named for a geographically defined area where tea plants are most commonly grown, Zone 8 is promoted as a line of “great tasting, culturally relevant teas and juice blends that redefine what natural means.” The beverages are quite tasty, but we feel as though the branding and positioning are slightly out of sync with what’s inside the bottle.
Seeing an opportunity to extend the brand’s positioning, Green Mustache has released a revamp of its packaging and now sports the tagline, “Greens For All, Big & Small.”
With club/warehouse quickly emerging as an important channel for natural beverage companies, Kirstin Everard, a marketing & promotions expert, shares critical information on how to maximize the usefulness of Costco’s in-house sampling and Roadshow programs in a new video series on BevNET Food and Beverage University.
Labeled as a dietary supplement, Naturnique Energizing Tea is promoted with the tagline, “Finally…Great Tasting Energy!” As for what’s inside the bottle, it’s basically a sugar-sweetened white tea product that’s enhanced with caffeine (from green tea extract), ginseng, and vitamins.
In a new video segment featured on BevNET FBU, Greg Fleishman, co-founder and President of Purely Righteous Brands, offers his take on why an entrepreneur’s passion is so intimately tied to success.
The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.
Consumers want fast meals and they want portable consumption. As a result, orange juice is losing out.
We may be facing the last throes of summer, but it’s clear that cold-pressed juice companies are anything but content to lean back and soak in the sun.