Aquahydrate Gets a Few Sips in National TV Ad for Ciroc Vodka

Sean "Diddy" Combs, one of a trio of high-profile investors in Aquahydrate, has once again worked the alkaline water brand into a national television ad, this time for Ciroc Vodka. The ad, which promotes designated driving, comes approximately 15 months after the debut of a widely aired TV spot for Fiat, which also included placement of Aquahydrate.

Review: Teapigs Matcha

Teapigs, a U.K.-based producer of premium tea products, has launched a three-SKU line of ready-to-drink matcha products. In our review of the company's apple and grapefruit varieties, we found the flavor of each to be well-conceived, but feel that the packaging needs work.

Review: Sound Sparkling Tea

Sound Sparkling Tea, which launched as Sodterra, is a line of carbonated tea drinks that come in three unsweetened and zero-calorie varieties. In our review of the brand's White Tea and Chamomile products, it's clear that Sound has created beverages that are very enjoyable and, aside from a couple adjustments to the labels, well-executed.

Review: Lumi Juice Shots

Lumi Juice, a producer of cold-pressed, high pressure processed juice blends, has launched a trio of 2 oz. "shot" products. Formulated with a range of trendy and bleeding-edge ingredients (including turmeric and broccoli leaf), the juices are very well-executed and excellent addition to Lumi's portfolio.

Coke Advances its Refranchising Efforts

The deal is expected to close in the Fall of 2015, at which point Coca-Cola Bottling Co. Consolidated will take on distribution of Coca-Cola products in major markets including Indianapolis, Cincinnati, Columbus, Dayton, Baltimore, Richmond, Norfolk, Alexandria, and Washington D.C.