George Martinez, president and co-founder of Shadow, said that he expects mix1 to reach national distribution and 30-50,000 accounts by early 2015.
The “LMN” variety of WTRMLN WTR is a blend of cold-pressed lemonade and the company’s base of watermelon flesh and rind. Having only three ingredients makes for some very clean flavor, with what ultimately amounts to a watermelon lemonade flavor.
Earlier this month, Suja launched a line of cold-brewed, organic and “cold-pressured” (aka HPP) teas. The teas are also certified biodynamic. It’s hard to really determine how much this product benefits from being HPP versus pasteurized, but we definitely like the concept of a cold brew tea as part of the Suja line.
Red Bull’s “The Summer Edition” is the fourth entry to the company’s Editions line of flavored energy drinks. This one has a very sweet (it’s made with sucrose) and pleasant tasting tropical fruit flavor that should certainly taste familiar to anyone who has sampled their share of energy drink products.
Nierenberg, a former Glaceau board member and the founder of B.I.N. Sales and Marketing, will speak on the basic routes to market for new and growing brands, particularly the process of deploying and incorporating sales brokers as part of a sales organization and how it relates to a company’s overall forecasting, budgeting, and promotional agendas.
Slingshot has created an innovative and enjoyable approach to drinkable yogurt. The products come packaged in 11 oz. plastic bottles with a packet wrapped around the neck. Inside this packet is a shot of toasted oats, chia seeds and almond bits that the consumer can add to the product at the time of consumption. Overall, we really like the concept.
In this new video series on BevNET FBU, Trent Moffat of Gotham Brand Managers offers a framework by which new and early-stage companies can develop and implement a successful sales and distribution strategy in New York.
Oregon, Washington and Vermont seek a permanent injunction that would prohibit the company’s allegedly deceptive advertising, along with civil penalties and restitution to customers.
Coke veteran Paul Beaupre is moving into Tom Larsen’s old spot as the General Manager of Illy, an RTD coffee venture between VEB and the Italian coffee company.
The KarmaCap will be used to deliver ProSupps “Mr. Hyde” pre-workout powder — one largely consisting of creatine, caffeine, and all manner of potent compounds used to make oneself look like the “after” picture in the old Charles Atlas comic book ads — in a single-serve dose.
Earlier this month, ‘tude added six new juice flavors to its line of cold-pressed, HPP apple juice blends. The new products are polished and appealing looking, but we think there’s still a challenge when it comes to the positioning of the product. How do you sell apple juice, which is largely perceived as a product for children, to a broader audience?
The lawsuit’s dismissal was based on the fact that scientific arguments in favor of the effects of high-pressure processing (HPP) as a way of deterring bacterial growth were cited in the very same documents that the plaintiffs were using to prove HPP’s lack of effectiveness.
The USDA has implemented a new set of standards for school nutrition. While foodservice directors struggle to assemble their menus, beverage companies see new opportunities.
Black Medicine Iced Coffee is made with coffee that is hot-brewed under nitrogen pressure to create a smoother and more intense brew. According to the manufacturer, the resulting product not only has 50 percent more caffeine than standard coffee, but it is indeed very smooth.
The acquisition will broaden KeHE’s already expansive distribution footprint and will combine two like-minded wholesalers.