Beverage Industry Top Stories, News, and Analysis

Review: Aquadopa

Aquadopa is a non-carbonated supplement drink made with L-Dopa, an amino acid, which is what the marketer uses as the foundation for its “focus, motivation, and drive” claim. From our perspective, the biggest challenge for this product is in articulating its benefit and educating the consumer on its primary ingredient.

RealBeanz Hires Former DPSG Executive to Lead National Sales

Richard Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.

Press Clips: Target to Expand Healthy Options

Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter — Hand-picked by Target,” will comprise more than 120 products.

Review: Chimp Food

Made with a blend of 25 “whole superfoods” including fruits, vegetables, seeds and nuts, Chimp Food uses, unlike other smoothie or juice products, ingredients in their entirety, including stems, skins, rinds and seeds. It’s a unique approach and one that we think has legs. But about the added stevia…

IRI and GuestMetrics Form Alliance

The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.

Video Coverage of BevNET FBU Boston is NOW AVAILABLE

Were you unable to join us last month’s BevNET FBU Boston event? Were you in attendance or watched the livestream and wanted to revisit the content? In either case, we have some great news: complete video coverage of the day is NOW AVAILABLE for viewing on BevNETFBU.com.

ACG Closes Second Fund

Alliance Consumer Growth Fund, which has become a well-known quantity on the beverage circuit because of its constant hunt for rapidly-growing, well-defined consumer brands, has raised a second fund of $90 million — double the amount of its original, $44 million ACG Fund I.

Vitaminwater Releases Latest Energy Iteration

Years after the release and eventual discontinuation of vitaminenergy and complementing its still-available tropical citrus flavor titled “energy,” vitaminwater announced Wednesday morning the release of vitaminwater energy, a line of lightly-carbonated beverages with green coffee bean extract.