Detours and ramifications don’t have to mean the end to the enterprise; however, they do mean that options must be evaluated. hat’s why BevNET is featuring a set of case studies involving the Bricktown Group and General Capital Partners as part of BevNET Live in Manhattan.
On Tuesday, Pulse announced that it has added eight class “A” distributors and that the company’s lemonade, limeade and coconut water are now available at an additional 446 retail locations in the Pacific Northwest, Texas and Louisiana.
Eternal Beverages, a premium water manufacturer, announced Thursday that it has reached a distribution agreement with Tempe, Ariz.-based Kalil Bottling Company, according to a release. Kalil recently sold its ownership of Glacéau’s Smartwater back to Coca-Cola, leaving a void for another premium water.
We’ve been fans of Revive Kombucha since first sampling its products, and the company’s latest effort, “Solar,” is no exception. Made with an organic yerba mate kombucha, cold-pressed ginger and lemon juices, and almond and vanilla extract, it tastes like yerba mate mixed with lemon lime soda and ginger ale — the taste is quite good. However, we’re a little confused by the name “Solar.”
Kathryn Peters of SPINS will provide attendees insights regarding the overall trends and opportunities within key beverage categories, including relevant attributes, ingredients and natural product positioning, while Kerry Corke of the Kantar WorldPanel will discuss consumer insights derived from 30 years of ongoing consumer panels.
Aquadopa is a non-carbonated supplement drink made with L-Dopa, an amino acid, which is what the marketer uses as the foundation for its “focus, motivation, and drive” claim. From our perspective, the biggest challenge for this product is in articulating its benefit and educating the consumer on its primary ingredient.
Were you unable to join us last month’s BevNET FBU Boston event? Were you in attendance or watched the livestream and wanted to revisit the content? In either case, we have some great news: complete video coverage of the day is NOW AVAILABLE for viewing on BevNETFBU.com.
Count Sprouts Farmers Market among those who believe in more growth for the coconut water category. On April 4, POWERCOCO announced that its coconut water products will be available at the good-for-you retailer.
Mixing tea and coffee is something that we’ve admittedly never tried (or wanted to try, for that matter). But that’s exactly what Sweet Leaf has done with this new line of beverages, which currently comes in Original and Vanilla varieties.
An Israeli financial publication reported that SodaStream is considering selling up to 16 percent of its company to a large-scale investor such as PepsiCo, Dr Pepper Snapple Group or Starbucks, according to Forbes.
Rising Sun Thai Coconut Water is a not-from-concentrate coconut water that comes packaged in a 17.5 oz. steel can (imported from Thailand, of course). While it tastes good, the flavor is pretty much identical to any other brand of Thai coconut water that you’ll find on the market, so that leaves the brand with its packaging design as its only chance for being unique or memorable…
The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.
California’s State Senate Committee on Health passed the first measure in the U.S. that would require health warning labels on beverages with added sugar, according to Law360.
Richard Edgell has 25 years of experience in the beverage industry, mostly recently working as the senior vice president at the Dr Pepper Snapple Group. Aside from DPSG, Edgell has generated sales for an impressive cadre of brands such as Vita Coco, FIJI, AriZona, Sunny Delight, Rockstar, Body Armor and vitaminwater.
BevNET is delighted to announce that Jesse Itzler and Bill Weiland, two highly informative and entertaining speakers, will join BevNET Live in Manhattan to offer varying perspectives on brand building, marketing, distribution and investment.