Race, Ethnicity, and Natural Food

“You know, I’ve never thought about that question before.” That’s what I’ve been hearing almost exclusively lately when I ask whether there’s anything alarming about the lack of racial and ethnic diversity that I found remarkably easy to observe at Natural Products Expo West.

The State of Sweet

The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.

Spotlight Category: Canned Juice Drinks

The canned juice category has received a shot in the arm through innovation and crossover products. Mountain Dew and V8 have caffeinated the category with Kickstart and V-Fusion, Pellegrino has revamped its products in cans and broadened the line, and FOCO has brought coconut water.

Putting the Pea in Protein

While soy, long the go-to alternative to animal-based protein, is falling out of favor with many of today’s increasingly health-conscious consumers, peas have emerged as the trending plant-based protein source du jour.

Review: Pura Fruta

Presented as "Super Fruit Handcrafted Juice," Pura Fruta is a line of single ingredient juices that are cold-pressed and high pressure processed. Packaged in 12 oz. bottles, we think the brand has done well to position itself as a differentiated product in a rapidly expanding category.

Review: CucuOne

CucuOne, which markets itself as an “English Cucumber Juice Drink,” is a USDA Organic and Non-GMO verified blend of water and cold-pressed English cucumber. This product, which is high pressure processed, comes in three varieties.

Review: Project Juice – New Varieties

San Francisco-based Project Juice, which operates several retail storefronts in the Bay Area and Southern California, has extended its line of cold-pressed juices, smoothies and shots. The company has, once again, shown a knack for impressive formulations and created some of the best juice products we've reviewed this year.

Review: Caribbean Rainforest Agua de Chia

Despite having a line of fruit-flavored beverages that’s focused on “natural,” there’s no juice in any of Caribbean Rainforest's Agua de Chia products. To compound matters, the company's selection of candy-like flavors is a bit of a head scratcher given that chia is a health-oriented product.