We may be facing the last throes of summer, but it’s clear that cold-pressed juice companies are anything but content to lean back and soak in the sun.
Consumers want fast meals and they want portable consumption. As a result, orange juice is losing out.
Once anointed as the next coconut water, enthusiasm for aloe vera drinks appears to be somewhat tempered these days. Nevertheless, there remains a steady trickle of new entrants to the category, including Aloe Very, a new three-SKU line of USDA certified organic blends.
A long-discussed investment took place this afternoon when Coke bought 16.7 percent of Monster for a $2.15 billion payout.
“We respectfully disagree with the FDA letter,” said founder Lisa Reed. “At Garden of Flavor, current good manufacturing practices, sanitation and food safety is our top priority.”
Taking a cue from flavor innovation often seen in alcoholic beverages, AriZona Beverages has launched a new line of teas brewed with oak chips. AriZona’s Oak Reserve Tea is certainly an interesting concept, but we’re not clear as to why a consumer would choose this product over another tea.
Looks like Calypso may have finally hit a ceiling, while Hubert’s and Coke’s own revamped Fuze are gaining strength on the bottled side. Cabana continues to announce new distribution, but the base has stayed low. On the whole, the category stayed strong on the warm-shelf side.
It feels kinda funny to write, but here goes: the carbonated soft drink (CSD) category recorded a positive four-week growth period in sales. It’s the first time that’s happened in more than a year.
Named for a geographically defined area where tea plants are most commonly grown, Zone 8 is promoted as a line of “great tasting, culturally relevant teas and juice blends that redefine what natural means.” The beverages are quite tasty, but we feel as though the branding and positioning are slightly out of sync with what’s inside the bottle.
Bolthouse Farms Kids Smoothies are the company’s newest addition to its portfolio of beverages premium juices and smoothies. Made with an all-natural formulation including fruit purees and juices from concentrate and no added preservatives, the company promotes the drinks as being “designed for maximum kid craveability.” In a crowded category, however, the line is not one that’s overly innovative or unique.
ZICO said that the new line is aimed at reaching mainstream consumers who want to make better choices when it comes to healthy eating, but are not willing to compromise on taste.
The FDA has sent warning letters to two juice brands and a Brooklyn, N.Y.-based food and beverage company regarding infractions of sanitation and product claims.
PepsiCo thinks juice from cashew apples, sourced in India, could work as a nice substitute for more common juice ingredients, according to The New York Times.
BevNET’s annual Natural Beverage Guide is the industry’s largest guide to drinks targeting the natural channel. From kombucha and cold-pressed juices to enhanced waters and powder mixes, the guide includes dozens of natural brands as well as a range of companies that supply goods and services to beverage manufacturers. View or download the guide today!
Jim Breen, the founder and CEO of fast-growing Way Better Snacks, will be on hand to discuss the role of differentiation in establishing and helping grow entrepreneurial brands during FBU.