Beverage Industry News, Reviews, & Events

KarmaCap Licensed by Sports Nutrition Co.

The KarmaCap will be used to deliver ProSupps “Mr. Hyde” pre-workout powder — one largely consisting of creatine, caffeine, and all manner of potent compounds used to make oneself look like the “after” picture in the old Charles Atlas comic book ads — in a single-serve dose.

Review: ‘tude Juice – New Varieties

Earlier this month, ‘tude added six new juice flavors to its line of cold-pressed, HPP apple juice blends. The new products are polished and appealing looking, but we think there’s still a challenge when it comes to the positioning of the product. How do you sell apple juice, which is largely perceived as a product for children, to a broader audience?

Review: Slingshot Yogurt Protein Drink

Slingshot has created an innovative and enjoyable approach to drinkable yogurt. The products come packaged in 11 oz. plastic bottles with a packet wrapped around the neck. Inside this packet is a shot of toasted oats, chia seeds and almond bits that the consumer can add to the product at the time of consumption. Overall, we really like the concept.

Review: Pure Hibi

Described as a “hibiscus flower tea,” Pure Hibi comes in four varieties, with the flagship formulated organic hibiscus, sugar, ginger, and water. Packaging is a tall 16 oz. glass bottle with a paper label, which is clearly a first effort (and probably hand labeled). That’s a good thing as the label definitely needs some work — if not a complete redesign.

Review: Suja Elements Cold Brew Tea

Earlier this month, Suja launched a line of cold-brewed, organic and “cold-pressured” (aka HPP) teas. The teas are also certified biodynamic. It’s hard to really determine how much this product benefits from being HPP versus pasteurized, but we definitely like the concept of a cold brew tea as part of the Suja line.

Review: Red Bull Summer Edition

Red Bull’s “The Summer Edition” is the fourth entry to the company’s Editions line of flavored energy drinks. This one has a very sweet (it’s made with sucrose) and pleasant tasting tropical fruit flavor that should certainly taste familiar to anyone who has sampled their share of energy drink products.

Bruce Nierenberg (BIN Sales & Mktg; Glaceau) to Speak on Broker Management

Nierenberg, a former Glaceau board member and the founder of B.I.N. Sales and Marketing, will speak on the basic routes to market for new and growing brands, particularly the process of deploying and incorporating sales brokers as part of a sales organization and how it relates to a company’s overall forecasting, budgeting, and promotional agendas.

Review: Black Medicine Iced Coffee

Black Medicine Iced Coffee is made with coffee that is hot-brewed under nitrogen pressure to create a smoother and more intense brew. According to the manufacturer, the resulting product not only has 50 percent more caffeine than standard coffee, but it is indeed very smooth.