The introduction marks yet another foray into the burgeoning world of cold-pressed, high-pressure processed juices by a food and beverage conglomerate.
Vilsack’s comments come as part of the much larger ongoing discussions surrounding the labeling of GMOs.
Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.
A finalist in BevNET's New Beverage Showdown 8, Molly's Milk Truck markets a line of iced coffee and iced chai drinks. In our review of the coffee products, which are made with cold-brewed coffee and almond milk, we think that the company has the foundation for something that could have broad appeal.
Genius Juice, which markets a ranges of organic coconut-based smoothies, has recently revamped its packaging and updated the formulation for some of its products. The review team's take? Winner, winner...
Overall, we’re not sure how big the market for beet juice will ultimately be, but what Love Beets has created has certainly solidified its place in the nascent category.
For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu.
Watch the Austin conference in its entirety, including a roundup video that features interviews with some of Austin’s newest entrepreneurs and what they thought of the event.
Hain Celestial-owned BluePrint Juice has extended its line of cold-pressed products with two uniquely formulated green juice varieties. While both quite tasty, we’re not sure that it the variation between the other green varieties is significant enough.
Natural channel stalwart Uncle Matt’s Organic has for the first time waded into the functional beverage space with the launch of three new multi-serve juice products.
Here’s the latest in distribution news across the beverage industry:
At the recently held Consumer Analyst Group of New York conference, Keurig offered a first glimpse at its highly anticipated cold beverage system.
Zola today announced that, based on sales data from SPINS, it now markets the fourth best-selling coconut water brand in the conventional channel, passing PepsiCo-owned Naked.
Mountain Dew -- or Mtn Dew as it's now branded -- has two new coconut water-enhanced varieties as part of its Kickstart line of energy drinks. Both flavors are formulated with 10 percent juice from white grape juice and coconut water.
As BevNET reported earlier this month, Sambazon, which markets a range of acai-based beverages, gave its yet-to-be-launched “Reduced Sugar” sub-line a makeover. The rebranded “Sambazon 100 Juices,” named for its use of at least 100 acai berries per 10.5 oz. bottle and 100-calorie or less formulation, come in three varieties, two of which are included in our review.