BevNET Magazine
November-December 2018

Cover Story

Kombucha Expands Its Audience

The refrigerated kombucha and fermented beverage category has grown 31.4 percent year-over-year, while household penetration has increased 20 percent. Having established a level of awareness for the category – one that continues to rise – kombucha and probiotic drink makers are now looking to grow their consumer base beyond the mix of urban millennials and traditional homeopaths that helped put them on the map.

Features

2018 New Beverage Guide

The 2018 New Beverage Guide is the most comprehensive collection of non-alcoholic beverages featuring new brands, flavors, product updates, packaging and more.

Rosé, Regionals Driving Resurgence in Cider Sales

At the National Beer Wholesalers Association meeting in September, Nielsen vice president Danny Brager delivered a simple message to attendees who stopped by his early morning breakout session: Cider is back. According to data from the firm, off-premise sales of hard cider were up 6 percent over the 52-week period ending on August 11. But if you look at the most recent 26-week period, also ending August 11, category-wide sales were up 13 percent.

Nobody’s Alternative: Plant-Based Dairy Brands Push Their Platform

As dairy alternatives continue to rise, new brands are rapidly entering the space, bringing with them disruptive innovations and unique platform propositions. But an influx also means brands have to work harder to differentiate, especially when the category still only makes up roughly 5 percent of the dairy space. So the question becomes: how do you build the platform?

Columns

NACS Review

During this year’s NACS show, entrepreneurial brands weren’t afraid to make news. Hint Inc., Brew Dr. Kombucha, New Age Beverages, Red Bull, Nestle Waters' S. Pellegrino and Perrier, and PepsiCo's Bubly announced new SKUs.

Brewscape: The Latest Craft Beer Brand News

In craft beer news, Constellation Brands CEO to step down, Rogue Ales announces leadership changes, Craft Brew Alliance buys 3 beer companies, and Heineken-owned Lagunitas Brewing cuts 12 percent of its workforce.

Bevscape: The Latest Beverage Brand News

In beverage news, Riff Cold Brewed Coffee raises $1M, La Croix disputes “cockroach” claims, KDP acquires CORE, Jesus Delgado-Jenkins named Outlaw Energy CEO and KDP to cut 500 jobs nationwide.

The First Drop: Is This Fully Baked

You can’t always judge the state of things by what you see at Trade Shows, but if you roll it up with the rest of the buzz from investors, media, and even the regulatory environment, it’s pretty clear that the cannabinoid compound CBD is having a moment.

Expo East Review

Natural product brands and manufacturers from across the industry converged at the Baltimore Convention Center in Baltimore on Sept. 13-15 for the annual Natural Products Expo East trade show. As in previous iterations, this year’s event featured a wide array of new products, line extensions, package redesigns and bleeding-edge trends.