The fast-growing coconut water brand rides wellness trends and consumer loyalty into a record Q4
Fort Lauderdale, FL — October 2025 — 100 Coconuts, the fastest-rising name in premium coconut water, continues its nationwide climb with new distribution wins, record retail velocities, and a rapidly growing consumer base across key retail partners and online channels.
Expanding Distribution Footprint
In 2025, 100 Coconuts added 916 new retail doors across banners including Walmart, Bristol Farms, Albertsons, United, Market Street, Jewel-Osco, and GoPuff. The expansion strengthens its footprint alongside existing placements at Whole Foods Market, HEB, Publix, and The Giant Company, positioning the brand for continued national growth.
"We're building something special," said Gregory Lowe, CEO of 100 Coconuts. "Our momentum reflects a team obsessed with understanding what the modern consumer values: authenticity, clean ingredients, and products that fit seamlessly into an active lifestyle. The loyalty behind 100 Coconuts proves we're more than a beverage — we're part of how people choose to live well."
Strong Retail Velocity and Consumer Demand
Whole Foods Market sampling programs lifted sales +453%, with the Central West region posting an exceptional +1,020% increase tied to in-store activations. Pure flavor led performance, accounting for 35% of demo sales and reinforcing the brand's core positioning in pure hydration.
Online and convenience channels are also accelerating. Amazon velocity continues to grow at double-digit rates, with increasing inventory demand setting the stage for another record quarter. On-demand delivery partner GoPuff recorded a +75% sales lift during its latest promotion, highlighting the brand's strength among younger, mobile-first shoppers.
Flavors That Define Modern Hydration
The lineup — Pure, +Mango, +Pineapple, and the newest +Watermelon — combines 100% pure coconut water with real fruit juice for natural, refreshing flavor. The range resonates across occasions — from post-workout recovery to social "mocktail" moments — as consumers increasingly replace alcohol with functional, better-for-you beverages.
"Our marketing has always been intentionally unconventional," said Sherina Garcia, Chief Marketing Officer of 100 Coconuts. "We create ideas that move people — bridging retailers and consumers through culture, storytelling, and genuine connection. Every activation, post, or sampling moment is designed to make 100 Coconuts feel real, relatable, and inspiring."
"We're also thrilled to see 100 Coconuts continue its global momentum, setting new records in the UK and UAE. We're proud to bring our Premium Pure Hydration to more people around the world — refreshing how consumers experience coconut water, one market at a time," said Sherina Garcia, CMO of 100 Coconuts.
Positioned for a Record Q4
As wellness beverages continue to outpace legacy categories, 100 Coconuts is scaling to capture the demand. The brand's Q4 roadmap includes expanded sampling programs, enhanced in-store displays, influencer collaborations, and new limited-edition activations to build excitement at retail and online.
About 100 Coconuts
Founded in the U.S., 100 Coconuts is a premium coconut water brand crafted with pure coconut water and real fruit juice — naturally sweet and pure ingredients. Designed for today's health-minded consumer, the brand delivers clean hydration, bold flavor, and cultural relevance across retail and e-commerce.
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