Marketing: La Colombe, Niagara Bottling Hit The Soccer Pitch
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
Headlines
Texas Rep. Proposes Hemp Beverage Carve-Out
A Texas lawmaker is proposing new legislation that would stave off the Nov. 12 ban on intoxicating hemp drinks.
Campari Builds On The Aperol Playbook, Without The Booze
After a decade of building Aperol into one of the world's most recognizable cocktail ingredients by anchoring it to a ritual – the Aperol spritz – the Italian spirits giant is now applying the same playbook to Crodino, its zero-proof bitter aperitif.
Review: Umma Juice Offers Inspired Blends
Expect approachable, fruit-forward profiles that feel like polished, Korean-inspired takes on classic juice cocktails.
Meet the Investor: Elly Truesdell of New Fare Partners
At BevNET Live NYC 2026 several investors from top CPG capital firms sat down to offer a window into their outlook on the food and beverage industry and what they’re seeking in future portfolio brands.
GT’s, Cheribundi Team Up for Shirley Temple Flavored LTO
GT’s Living Foods is in a collaborative mood. The kombucha category leader is partnering with Cheribundi to release a limited edition flavor for its Synergy line, UNITY x Cheribundi: Shirley Temple.
Taste Radio: How Wilde Built A Brand No One Can Copy
For 12 years, Jason Wright has been obsessed with one question: Can a protein snack compete with the biggest brands on taste alone? In this episode, Jason, the founder and CEO of Wilde Snacks, explains why he spent years building proprietary manufacturing technology, the value of patient investors and the strategic role of Costco and product sampling in driving trial.
Nestlé USA Goes Artificial Dye-Free Across Portfolio
Nestlé USA has completed the removal of artificial colors from its U.S. food and beverage portfolio as it follows consumer trends.
State of the Market: Emerging Brands at Mid-Year
At BevNET Live New York City 2026, leaders in the beverage space discussed the state of the emerging brand market, including trends in consumer, retail, investment and performance issues.
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Zevia Names Alexandre Ruberti President, CEO Amid Turnaround Efforts
Zevia has named board member Alexandre Ruberti as president and chief executive officer amid its continued corporate turnaround efforts.
Review: Rally Is a Potent Punch of Pickle
Rally Pickle Juice Hydration is a 2 oz. functional shot positioned around muscle cramp relief, with a formula that features vinegar, sea salt, potassium, zinc and B vitamins.
Taste Radio: A ‘Live’ Take: In a Crowded Market, Clarity Wins
What separates the brands that break through from the ones that get left behind? At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In this episode, recorded live from the event, the hosts recap key takeaways from day one, including emerging trends in ingestible beauty and why a crystal-clear value proposition is more important than ever.
BevNET Live Day Two Recap: Where Does Hemp Go Next?
BevNET Live Day Two featured insights from VC investors, conversations with entrepreneurs and deep dives into emerging drink categories.