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Taste Radio: Two Brands, One Win. What Makes Collaborations Work?

Brand collaborations are becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo’s, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion.

Saint James Says Sales Ignite After Pack Refresh

Over six months since introducing its refreshed aluminum packaging, Saint James Iced Tea is enjoying the benefits of a glow up. The startup beverage maker moved away from cartons this spring and the difference was felt instantly.

Liquid Death Lands West Coast DSDs Ahead of Energy Launch

The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.

Suja Files For IPO

Another cold chain company is heading for a public market exit. Suja Life, Inc. announced that it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Security and Exchange Commission (SEC).