Taste Radio Ep. 197: The ‘Cautiously Optimistic’ Strategy That Guides This Protein Powerhouse

Andrew Abraham, founder and CEO of Orgain, discussed the creation and early development of the pioneering protein brand, the importance of building a sustainable business infrastructure and how maintaining a positive and steadfast belief in the company’s mission and a focus on meaningful innovation have been key to its success. This episode is presented by Flavorman, the beverage architects.

Ethical Brands to Launch Swedish Pea Milk Brand Sproud in U.S.

Ethical Brands, parent company of plant-based pasta brand Explore Cuisine, is introducing Swedish pea protein milk brand Sproud to the U.S. this week at the 2020 Winter Fancy Food Show in San Francisco. The company formed a distribution and marketing partnership with the brand last year in an effort to expand upon its goal of offering sustainably-sourced, plant-based products to consumers.

Distribution Roundup: Tribucha Grows in Grocery

Tribucha Grows in Grocery; Rise Adds 2,000 Kroger Doors, Partners with Nestle ReadyRefresh; Detoxwater Expands in CVS, Adds Winn-Dixie and Bi-Lo; Pillars Grows to Over 2,000 Doors; Navy Hill Goes Chainwide in Earth Fare, World Market; CHERRiSH Adds Albertsons/Safeway

Brand Profile: Premier Protein Looks to Expand Audience With New Marketing Campaign, Product Launches

Premier Protein is gearing up for what it hopes could be its biggest year yet as the ready-to-drink protein shake brand looks to expand its audience and drive growth with more than just “fan evangelism.” The brand kicked off the year with the launch of a new marketing campaign (including its first-ever TV spot) to support its protein shake product line and will be rolling out a slate of new products to retailers in the coming months.

Taste Radio Insider Ep. 68: How This Super Bowl Winner Is Tackling Disruption In The Drinks Space

In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.

In California, CBD Brands Await Legislative Relief

If it is passed and signed into law by Gov. Gavin Newsom, as is widely expected to happen within weeks, California Assembly Bill 228 will declare that foods, beverages and cosmetics made with industrial hemp should not be considered as adulterated. Until that occurs, however, brands and retailers in Southern California still face an uncertain existence from day to day.

MatchaBar Puts ‘Hustle’ First in Rebrand

Two years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now called “Hustle by MatchaBar.” The revamped products will feature new labelling and be split into two product lines: Hustle Energy and Hustle Tea.

Elevator Talk: Sofee Adopts Gypsy Brewing Model for Carbonated Cold Brew Coffee Line

Chad Hazen, founder of Sofee, is focused on developing refreshing beverages, but his approach is not that ordinary. Hazen combines the two popular categories of cold brew coffee and soft drinks to create a curious offering that hasn’t quite hit the mainstream consumer yet, but he’s ok with that. To create the product Hazen is leveraging his relationships with breweries across the U.S. to employ the “gypsy brewing model” common in the beer industry.

Nut-based Brands May Adjust Calorie Counts After USDA Research

The United States Department of Agriculture (USDA) Agricultural Research Service (ARS) has found that almonds, cashews, pistachios and walnuts all contain less calories than originally thought, according to a series of studies that began in 2012.

Full Plate: Meal Replacement Brands Target Growth in 2020

Last month, four meal replacement beverage makers -- Soylent, Keto & Co., Huel and Après -- announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.

People Moves: Essentia Sales SVP Mike Sharman Departs for Recess

In this roundup of People Moves, Essentia's SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of sales, while Riff Cold Brewed announces Julie Galbraith as its new CMO.

Beyond RX, Rahal Talks Investing & Next Steps

What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.