Headlines

1933 Industries to Acquire CBD Beverage Brand Day One

Cannabis portfolio company 1933 Industries announced today it has signed a binding letter of intent to acquire CBD beverage maker Day One in an all-stock transaction, just four months after the sparkling water brand relaunched as an independent business.

Regenerative Ag Organization Aims to Combat Greenwashing With New Certification

With partners like Vital Farms and Whole Foods Market already onboard, Regen Earth, a new regenerative agriculture verification program, announced its introduction to the CPG community last week with the stated aim of promoting regenerative practices – including incorporating no-till crops and forgoing the use of fertilizers and pesticides – among farmers, ranchers, producers and brands while overseeing all aspects of the supply chain.

Acosta: Pandemic’s Impact on CPG Industry to Continue Throughout 2022

The COVID-19 pandemic will continue to impact consumer attitudes towards shopping and eating this year, according to a new 2022 trend outlook report by sales and marketing firm Acosta. Consumers surveyed by Acosta in July and October said they were continuing to eat more at home than they did prior to the pandemic.

Will Dry January Lead to a Flood of NA Investment?

Dry January started in England before it crossed the Atlantic to the U.S. Now, non-alcoholic beer, wine, and spirits brands chasing the Dry January crowd have followed. It looks like a crowd of eager investors may be close behind.

Taste Radio: We’re Focused On Blurred Lines, A ‘Deadly’ Deal And CANNnuary

Taste Radio’s hosts reflected upon last week’s highly publicized deal between the Coca-Cola Co. and Constellation Brands, the growing pool of hop-centric drinks and news of Liquid Death’s colossal funding round. They also discussed a “flamin’ hot” line extension for a not-so-NOSHy snack brand, why “Cannuary” is trending among some folks in the office and highlighted several new beverages and bites.

CANarchy Purchase, Spirit Plans Signal Independent Monster, Observers Note

The energy drink company continues to have ambitions to produce spiked seltzer brands of its own, said co-founder Hilton Schlosberg on an analyst call that addressed its quarterly earnings and today’s announced purchase of the CANarchy collective of craft beer brands.

Levia, Hi5 Seeding Growth for Cannabis Seltzers in New England

For both cannabis seltzer brands, each owned by vertically integrated multi-state cannabis operators, this year is poised to be a critical one for growth, as the former completes its takeover by Florida-based Ayr Wellness, and the latter aims to tackle pricing while preparing to debut an innovative new product.

CANarchy to be Sold to Monster Beverage Corporation in $330M Deal

Energy drink maker Monster Beverage has reached “a definitive agreement” to acquire the CANarchy Craft Brewery Collective for $330 million in cash, the company announced today. The all cash deal is expected to close in the first quarter of 2022, pending “customary closing conditions, including regulatory approvals.”

Lifeway Announces “3.0” Strategic Plan Following Return to Growth

In 2018, fermented dairy brand Lifeway announced the beginning of “Lifeway 2.0,” a strategic revitalization plan to invigorate growth and expand the brand internationally. Now, speaking today at the virtual 2022 ICR Conference, CEO Julie Smolyansky said the goals of the plan have been achieved and the company is now beginning a new phase: “Lifeway 3.0.”

Harmless Harvest Vet Guilbert Takes on New Mission: Energy Drinks

Positioned to compete directly with Bang, C4 and the range of other high-caffeine energy drinks that have emerged from the supplement space over the last several years, Echelon packs its muscular, 300mg caffeine formula into an 8.4 oz. slim can in three flavors, each with a spicy kick: Yuzu Cayenne, Berry Habanero and Watermelon Thai.

Foxtrot Raises $100M for Expansion

FoxTrot thinks convenience stores and corner markets need a makeover, and now it’s got more cash to make that a reality. The retailer announced today that it has raised $100M to help expand into new markets and to invest into its ecommerce business.