David Dobrik’s Wavers Debuts “Freakin’ Hot” Flavor at Expo West 2026 and Announces Transition to Avocado Oil

For Immediate Release – The Original Doughbrik’s Snacks, co-founded by globally recognized content creator David Dobrik, debuted new innovations to its sensational light and crispy chip line, Wavers, at Natural Products Expo West 2026, which took place March 4–6, 2026, at the Anaheim Convention Center in California. Marking a major evolution for the brand, The Original Doughbrik’s Snacks announced an official pivot to avocado oil—ceasing all use of seed oils moving forward—and transitioned to a completely gluten-free platform, eliminating all forms of wheat products across its portfolio, as well as debuting new Wavers flavors. The new product formulation made its debut at Expo West, reflecting the company’s commitment to cleaner ingredients and elevated snacking standards.

Doughbrik’s Wavers exhibited in North Hall, Booth N1139, which included special appearances by David Dobrik, Ben Waddell of BRAVO’s Summer House (brand investor), and artist Ryan Cabrera (brand investor).

Attendees had the opportunity to sample The Original Doughbrik’s Snacks’ Wavers crave-worthy flavors and meet the founders and investors behind one of the fastest-rising better-for-you snack brands, as well as get a first look at the new flavor.

Co-founded by Dobrik and longtime friend Ilya Fedorovich, and developed alongside CPG industry veterans Adam Cohen and Jerry Bello, founders of Tastemaker Food Co., The Original Doughbrik’s Snacks blends nostalgia, quality, and bold creativity into an entirely new snacking experience.

Inspired by fan-favorite pizza combinations from Dobrik’s West Hollywood pizzeria, WAVERS delivers massive flavor with a clean-label twist. The lineup includes Late Night Pizza, Extra Cheesy, Spicy Pickle, Hot Honey, and the newly added flavor, Freakin’ Hot.

The new “Freakin’ Hot” flavor takes snacking to the next level with its bold, fiery taste. Made from a crunchy blend of potato, rice, and corn crisps, this new addition delivers a satisfying crunch and intense heat in every bite, perfect for fans who crave bold, adventurous snacks without compromising on quality or clean-label ingredients.

Each flavor contains just 130–140 calories per serving, is non-GMO, now made with avocado oil, and crafted without artificial flavors or preservatives—offering consumers a better-for-you chip that doesn’t compromise on taste and offers guilt-free snack eating.

Adam Cohen and Jerry Bello will also be available onsite for interviews during Expo West to discuss brand growth strategy, product innovation, and national retail expansion plans. Designed for flavor explorers, pizza lovers, and modern snackers alike, The Original Doughbrik’s Snacks’ Wavers combine personality, crunch, and better-for-you functionality—perfect for sharing, on-the-go lifestyles, or anytime cravings hit.

About The Original Doughbrik’s Snacks

The Original Doughbrik’s Snacks was co-founded by David Dobrik and Ilya Fedorovich and developed in partnership with CPG veterans Adam Cohen and Jerry Bello of Tastemaker Food Co. The brand brings bold, pizza-inspired innovation to the better-for-you snack category with its flagship line, Wavers—a light, crispy, flavor-forward chip made with avocado oil, non-GMO ingredients, and no artificial preservatives. Rooted in creativity, nostalgia, and modern snacking trends, Doughbrik’s Snacks delivers crave-worthy taste with clean-label credibility.

THE MISSION STATEMENT

At DOUGHBRIK’s Pizza and now The Original Doughbrik’s Snacks, the brand mission is to bring bold and unforgettable flavors to people worldwide. David Dobrik’s journey as a content creator has taken him to various destinations, where he’s experienced unique tastes and discovered new food cultures. These experiences have led David to launch The Original Doughbrik’s Snacks, a line of pizza-inspired and globally influenced snack flavors that capture the spirit of adventure, fun, and good times, while also paying homage to his European and Chicago roots.

The connection between DOUGHBRIK’S Pizza and The Original Doughbrik’s Snacks is simple: both represent David’s commitment to creating high-quality, fun, and accessible experiences for his audience. The Original Doughbrik’s Snacks will expand the DOUGHBRIK brand beyond the pizza shop, offering fans everywhere the same fresh, exciting flavors they know and love—whether it’s a slice of pizza or a crunchy snack. Just like our retail chain, DOUGHBRIK’S Snacks is all about bringing people together over great food and unforgettable experiences.