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BevNET Live NYC 2026

Welcome to the official presentation playlist from BevNET Live NYC 2026, which took place in New York, NY on June 10+11.

Hear directly from some of the beverage industry's most influential entrepreneurs, retailers, investors, and operators as they share strategies for navigating today's beverage landscape. Sessions explore emerging brand performance, retail expansion, fundraising, AI and technology, operational scaling, category disruption, route-to-market strategy, manufacturing, and the evolving relationship between brands, consumers, and retailers.

Featured speakers include Athletic Brewing Co-Founder & CEO Bill Shufelt, Culture Pop Founder & CEO Tom First, Bai Founder Ben Weiss, leaders from Whole Foods Market, Walmart, The Vitamin Shoppe, New Fare Partners, KarpReilly, Morrison Seger VC Partners, and many more.

Videos

Entrepreneur Interview: Catching Up With Ben Weiss 00:21:24

Entrepreneur Interview: Catching Up With Ben Weiss

Jun 10, 2026 at 12:13 PM
Ben Weiss, the founder of Bai, sits down for a conversation on entrepreneurship, brand building, investment, and the state of the beverage industry as he launches new brand Crooked Pop.

Meet the Investor 1: Elly Truesdell, New Fare Partners 00:20:13

Meet the Investor 1: Elly Truesdell, New Fare Partners

Jun 10, 2026 at 11:54 AM
Truesdell has spent her entire career building brands, first as a Whole Foods Forager, now as a CPG investor. She discusses the ways she recognizes and fosters breakout potential in her portfolio.

Retailer Profile: Vitamin Shoppe 00:22:51

Retailer Profile: Vitamin Shoppe

Jun 10, 2026 at 11:31 AM
Vitamin Shoppe is one of the key stops for functional brands establishing a national footprint. Nicolletta Payne heads beverage decisions for this nutrition and supplement retailer.

Founder Interview: Tom First on the Challenger Mindset 00:26:07

Founder Interview: Tom First on the Challenger Mindset

Jun 10, 2026 at 11:09 AM
Culture Pop CEO Tom First, a longtime entrepreneur, investor, and board member, shares strategies for keeping brands nimble and lean, with a focus on catching category leaders over the long term.

State of the Market: Emerging Brands at Mid-Year 00:23:23

State of the Market: Emerging Brands at Mid-Year

Jun 10, 2026 at 10:44 AM
Examining the beverage marketplace for trends in consumer, retail, investment and brand performance issues from experts who are in the mix on a daily basis.