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SUNBOY - Regional Sales Manager - California
SUNBOY
REGIONAL SALES MANAGER - CALIFORNIA
SUNBOY Spiked Coconut Water · Full-time · California (San Diego preferred) · Reports to the Director of Sales
SUNBOY is searching for an energetic Regional Sales Manager to turn our California launch into a market we own. We just landed in every Target and Ralphs in the state. Now we need someone on the ground to make that shelf space move and build everything around it.
The Role
You'll own SUNBOY's California business: driving sell-through at our big chain partners, holding distributor partners to a high bar on execution, and building our on- and off-premise account base from LA to San Diego and beyond. You'll be the face of SUNBOY in the market, from the buyer's office to the beach bar.
Responsibilities
- Build and maintain strong relationships with each of our California distributor partners and their sales teams, and hold them accountable to shared plans
- Drive sell-through at Target, Ralphs and other chain partners: in-stocks, displays, voids and programming
- Identify, target, onboard and support new on- and off-premise accounts, including retail stores, bars, restaurants and venues
- Develop and execute a territory sales plan that hits volume, POD and new-account goals
- Run tastings, events and activations, including stops on the SUNBOY mobile tour
- Ride with distributor reps, run work-withs and blitzes, and keep SUNBOY top of mind in their book
- Oversee SUNBOY brand ambassadors in your market
- Report regularly on sales performance, market insights and competitor activity
- Attend industry trade shows and events to network and promote SUNBOY
The Ideal Candidate
- Friendly, confident, curious and outgoing
- Highly motivated and target driven
- Excellent communication, negotiation and relationship skills
- 5+ years working with alcohol distributors and/or 5+ years of supplier-side experience
- Existing relationships in the Southern California market strongly preferred
- Startup beverage brand experience
Requirements
- Must be 21 years of age or older
- Must live in California
- Must be willing to make SUNBOY top priority
- Must be enthusiastically willing to travel extensively within the territory
- Must work independently and manage time effectively in a remote environment
- Must have and maintain a working vehicle and a clean driving record
- Must have night and weekend availability as needed
- Must be able to lift 25 lbs
Compensation
- Base salary: $65,000- $90,000, depending on experience
- Annual bonus target of approximately 20% of salary
- Incentive equity
- Car allowance plus a travel and entertainment budget
- Health insurance and benefits
About SUNBOY Spiked Coconut Water
Coconuts make people happy. That's why founders Luke McKenna and Yair Tygiel started sourcing and importing fresh coconuts for cocktail service over a decade ago. A whimsical idea to throw coconut parties from tropical bike carts on the Brooklyn Bridge has grown into the world's first ready-to-drink spiked coconut water, now sold in Target, Kroger, Whole Foods, H-E-B, Publix and more through 40+ distributor partners. SUNBOY is 5% ABV, gluten-free and vegan, with no added sugar and three times the electrolytes of leading sports drinks. "You'll thank us tomorrow morning." Our mission is simple: to spread joy with coconuts.
Timeline: We're interviewing in late November and early December, with offers by December 15 and a start date of January 11, 2027.
How to apply: Apply at drinksunboy.com/careers.
SUNBOY is an equal opportunity employer. We're committed to diversity and inclusion and to making SUNBOY a fun, supportive workplace for everyone. You must be 21 or older to apply.