Looming THC Ban Has Retailers, Brands Searching For Alternative Buzzes
Hemp beverage retailers and non-alc brands are preparing to pivot into non-THC alternatives as the November ban looms.
Regulatory
Stay informed on the latest beverage industry regulatory updates involving the Federal Trade Commission (FTC), Food and Drug Administration (FDA), or United States Department of Agriculture(USDA), as well as news regarding lawsuits, labeling and class-actions. Understand the evolving beverage regulatory and legal environment which can directly impact your product claims, intellectual property, packaging and ingredients.
Featured Regulatory Content
Hemp Update: Kentucky, S. Carolina Shift to Alcohol Retail
States are taking various approaches to regulating intoxicating hemp as the November deadline to potentially ban the category draws closer.
![Hemp Ban Deadline Could Be Extended Under New Bill [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2025/11/05124459/bevnet_drafthemplegislation_thumbnail-150x150.jpg)
Hemp Ban Deadline Could Be Extended Under New Bill [Updated]
An Indiana congressman has proposed legislation to push back the upcoming hemp ban for three years, allowing more time to carve out a regulatory framework for hemp products.
Additional Content
Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban
If there’s a stay of execution, it’ll probably be at the last minute. That’s what hemp lobbyists and industry groups are starting to believe about the potential for a reprieve from the upcoming November 12 THC ban, according to the Coalition for Adult Beverage Alternatives (CABA).
Trump Chases New Tariff Alternatives with Investigations Into Trade Partners
Despite a major loss with the Supreme Court last month, Donald Trump isn’t giving up on his tariff ambitions. The United States announced Wednesday two trade investigations; one into excess industrial capacity for 16 international trade partners and another looking at alleged forced labor.
New Jersey Hemp Bill Advances; Ohio Nixes Drink Carve-Out
With the federal ban looming, the future of hemp beverages continues to be litigated by individual states, with New Jersey and Ohio each taking different tracks to manage the explosive growth of hemp-derived THC drinks.
Beyond the Shelf, Farmers Fear Hemp Regulations
The uncertainty surrounding the future cannabis regulations could impact the amount of hemp farmers plant in the coming year.
White House Issues Executive Order to Reschedule Cannabis
President Donald Trump issued an executive order on Thursday directing the U.S. Attorney General to move cannabis from a Schedule I to Schedule III controlled substance, marking a watershed moment in the history of U.S. marijuana policy and a significant step forward for the nascent THC-infused beverage industry.
Kratom Brand Mitra-9 Class Action Dismissed
The plaintiff in a proposed federal class action lawsuit has voluntarily withdrawn their case against kratom beverage brand Mitra-9.
Where Do Hemp THC Drinks Go From Here?
After a whirlwind few days this week, the multi-billion-dollar hemp-derived THC industry is waking up this morning to the stark reality that, barring the creation of a legal federal framework, they will be virtually extinct within a year.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Alcohol Distributors Push For Hemp Regulation Over Prohibition
A coalition of 54 beer, wine and spirits distributors are asking U.S. House and Senate leaders to regulate and tax intoxicating hemp products similar to alcoholic beverages.
Ohio Governor Temporarily Bans Intoxicating Hemp Through Executive Order
Ohio's Governor has announced an executive order to ban all intoxicating hemp products in the state for 90 days, effective Tuesday October 14.
Texas Gov. Signs Executive Order to Create Legal Hemp Framework
Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.
Could This Bill Legalize Intoxicating Hemp? Here’s A First Look.
An early draft copy of a federal bill legalizing consumable hemp products could circumvent the "backdoor" opened by the 2018 Farm Bill.
Daily Briefing (Insiders Only): Big Weed Bets on Bevs
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.