Bumbu Named the #1 Super-Premium Rum in the World for Second Consecutive Year*

FOR IMMEDIATE RELEASE: (August 13, 2026) --- Bumbu Rum Company has earned the distinction of #1 super-premium rum in the world* for the second consecutive year, according to the IWSR Global Database. This accolade reflects the brand's strong performance and reinforces its leadership in the premium rum category. In the U.S., Bumbu Original is also the #1-selling premium rum 750ml SKU, with sales more than 60% ahead of the next closest premium rum SKU.

Crafted from two of the world's premier rum-producing regions—Barbados and Panama—the Bumbu portfolio, which includes Bumbu Original, Bumbu XO, and Bumbu Crème, offers universally appealing flavor profiles, with each expression delivering a completely unique experience.

"This recognition illustrates Bumbu's growing popularity around the world," said Brian Berish, chief operating officer of Sovereign Brands. "We created Bumbu to do something completely different with rum and built the brand on taste. It is through its unique flavor profile that Bumbu continues to fuel interest in rum globally."

*Based on IWSR Global Database 2025 and 2026 in volume and value for 2024 and 2025 for "super premium rum" – Re: Bumbu The Original and Bumbu XO

**Based on CYTD retail sales through July 11, 2026, across Total U.S. xAOC + Liquor Open State + Convenience for premium rum 750ml SKUs priced $25-$50.

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Media Inquiries | Jamie Shapiro | PR Manager, Sovereign Brands

About Bumbu

Bumbu, now recognized as the world’s #1 selling super-premium rum brand for the second year in a row*, features a collection of distinctive, finely crafted rum expressions. The range includes Bumbu Original, inspired by a historical recipe, distilled and blended in Barbados; Bumbu XO, a traditional sipping rum distilled and aged in Panama in bourbon barrels and selectively finished in sherry casks; and Bumbu Crème, a unique rum crème made with real dairy. Each expression is made with exceptionally pure water, hand-selected sugarcane, and presented in an iconic, fragrance-quality bottle with the brand’s signature metallic “X” logo. Follow Bumbu Rum on Instagram @originalbumbu.

Bumbu The Original – Rum with Natural Flavors / Bumbu XO – Rum / Bumbu Crème – Liqueur / Bumbu Rum Company LLC / bumbu.com / Please enjoy responsibly

About Sovereign Brands

Sovereign Brands is a family-owned, global wine and spirits company headquartered in Highland Park, IL. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world's most celebrated wine and spirit regions to deliver best-in-class brands. The company’s portfolio of category-defining brands includes Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries worldwide. The portfolio also includes Bumbu, which ranks as the world’s #1 selling super-premium rum*; McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil; Villon, a rich, spiced French liqueur with tantalizing notes of vanilla, chai, and toasted oak; and The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, developed in collaboration with Pernod Ricard.