News from the spirits, craft spirits, and beverage alcohol categories.

Sidney Frank Importing Company Announces Name Change To Mast-Jägermeister US

Sidney Frank Importing Company, Inc. (SFIC), a wholly owned subsidiary of Mast-Jägermeister SE, today announced it will operate under the name Mast-Jägermeister US effective immediately. The name change marks a new era for Mast-Jägermeister SE in the United States after acquiring SFIC in August 2015.

Michter’s Master Distiller Pamela Heilmann Approves 2017 Release of 10 Year Bourbon

Upon her promotion at Michter's in 2016, Heilmann became the first woman to serve as Master Distiller at a Kentucky Distillers' Association distillery since Prohibition. Prior to her years at Michter's, she ran Booker Noe Distillery, at that time the largest bourbon distillery in the world, where she was Distillery Manager.

KOVAL Founders Earn Small Business Person of the Year Award

KOVAL is proud to announce that founders President Sonat Birnecker Hart and Robert Birnecker have been named Illinois’ Small Business Persons of the Year. The announcement was made today by administrator Linda McMahon, the head of the U.S. Small Business Administration.

Baileys Releases Vegan-Friendly Almande Almondmilk Liqueur

Spring has officially sprung and the welcomed warmer weather is just in time for the new Baileys Almande Almondmilk Liqueur. This innovative, naturally light tasting spirit is a dairy-free, gluten-free and certified vegan liqueur that blends the luscious, nutty flavors of real almondmilk with delicious vanilla for an incredibly versatile treat.

Martell Debuts Martell VS Single Distillery

The iconic House of Martell unveils Martell VS Single Distillery, a cognac from a sole distillation source, offering an exclusive new profile to the Martell family of expressions. This innovative blend unites eaux-de-vie from a single distillery, drawing the same sensorial profile and flavor characteristics for a richer expression of the Martell style

Montanya Distillers’ CEO Named First Female Keynote for ADI

Karen Hoskin, president and co-founder of Montanya Distillers, will deliver the keynote address at this year’s American Distilling Institute (ADI) Craft Spirits Conference. This marks the first time a woman has been named the keynote since the conference’s inception in 2003.

Kimo Sabe Mezcal and SXSW Partner on 3-Year Exclusive Sponsorship

Kimo Sabe has signed a three-year deal to become the official and exclusive mezcal sponsor of SXSW. The deal commences with this year’s South By Southwest Conference, where Kimo Sabe will hold numerous high-profile activations, including hosting numerous happy hour parties at the Trusted Friends Lounge inside the Austin Convention Center.

Stoli Returns to Television with First Commercial in Seven Years

Stoli Vodka, the original premium vodka, is returning to television with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, LLC, the new television spot, titled “THE Vodka,” uses an audacious and visually stunning montage to celebrate the pioneering heritage of Stoli through the lens of those who drink the award-winning vodka.

James E. Pepper Distillery Welcomes Aaron Schorsch as Master Distiller

The James Pepper Distilling Co., producer of the award winning James E. Pepper ‘1776’ whiskey brand, is pleased to announce that Aaron Schorsch has joined the team in the role of Master Distiller at the historic James E. Pepper Distillery in Lexington, KY.

Bulleit Distilling Co. Celebrates Ribbon Cutting Event At New Distillery In Shelbyville, Ky.

Under the supervision of Vice President of Distilling, Pauline Rooney, the distillery employs approximately 30 people for the whiskey distillation and maturation processes. While the distillery is opening at the previously announced capacity of 1.8 million proof gallons annually it was built as a modular distillery and expansion opportunities are being explored