Bacardi Launches First-Ever 100% Biodegradable Spirits Bottle

Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023.

Hecho Tequila Soda Launches Across North America

Bodega Brands, an innovative beverage brand house has formally launched its premium ready to drink, “Hecho Tequila Soda” in both Canada and the United States.

HINE Debuts U.S. Release of Limited Edition Antique XO

The House of HINE announces the U.S. release of HINE Antique XO 100th Anniversary 1920-2020 Cognac, an exceptionally rare, limited edition cuvée blended with a 100-year-old eau-de-vie from vintage 1920.

Jim Beam Launches Lineage Bourbon Exclusive to Global Travel Retail

Jim Beam Bourbon, the number one selling bourbon in the world, has announced the launch of Lineage – a batched premium expression exclusive to travel retail. The whiskey is the first collaboration between Jim Beam’s 7th and 8th generation family distillers.

BeatBox Beverages Adds New Peach Punch Flavor

BeatBox Beverages, makers of the 11.1% ABV, eco-friendly Party Punch, announced this week the launch of its new flavor, Peach Punch. Inspired by the classic road trip confection, Peach Rings, the newest Party Punch flavor will be the sixth in BeatBox’s robust lineup of party-ready punches, including Blue Razzberry, Pink Lemonade, Fruit Punch, Fresh Watermelon, and Tropical Punch.

Volley Tequila Seltzer To Expand Distribution To Tennessee, Georgia & New Jersey

Volley, founded by husband and wife duo Christopher Wirth and Camila Soriano, the awarding winning tequila seltzer made with just three clean ingredients: 100% blue agave tequila, sparkling water, and organic juice, has announced that it has appointed Athens Distributing Company to service the Tennessee market, Savannah Distributing Company to service the Georgia market and Allied Beverage Group to service the New Jersey market.

Speakeasy Co. Receives Strategic Investment from Goat Rodeo Capital

Speakeasy Co., the leading integrated DTC solution for beverage alcohol brands, has announced they have received a seed investment from Goat Rodeo Capital, a venture capital firm focused on early state investments in the Beverage Alcohol and Cannabis sectors, to help fuel the company's continual growth within the wider Drinks Industry.

Firefly Distillery Announces Release of New Low Country Gin

Firefly Distillery, South Carolina’s oldest working distillery, releases a new spirit, Distillery Expressions Low Country Gin. Made in small batches with organic juniper and select botanicals, the new spirit is exclusively available at the Park Circle distillery.

Award-Winning Teeq Tequila Rebrands as Anteel Tequila

Michigan’s award-winning Teeq Tequila rebrands as Anteel Tequila to establish a deeper connection with the ideology behind the brand and logo, the hummingbird. The name Anteel is derived from a distinct species of the hummingbird and represents a passionate bond the owners have for the bird, the logo and the vision of the company.