Spirits Industry News
Kylie Jenner Introduces Sprinter, a Premium Canned Vodka Soda
Entrepreneur Kylie Jenner announces Sprinter - the ultimate vodka soda in a can. Made with simple, high-quality ingredients – premium vodka, sparkling water and real fruit juice – and created in four true-to-fruit flavors, Sprinter is a bold and refreshing new entry into the RTD space.
New Riff Distilling Unveils Eight-Year-Old Bourbon Whiskey
New Riff Distilling has announced the release of its 8-Year-Old Kentucky Straight Bourbon Whiskey, the distillery’s oldest bourbon yet released and an unprecedented “first fruit” of initial whiskeys set back for further aging.
Crown Royal Partners with Bun B to Celebrate Houston Rodeo and Culture
Award-winning whisky brand Crown Royal returns to the 2024 Houston Livestock Show and Rodeo as a title sponsor to celebrate the rich culture in Houston surrounding the rodeo.
Star & Key Single Estate Rum from The Far Side Of The World Launches In 2024
Cobblestone Brands is thrilled to announce the launch of their second spirit brand - Star & Key Rum, a single estate rum from Mauritius.
SKYY Vodka Debuts SKYY Vodka & Soda Canned Cocktails in the U.S.
SKYY Vodka announces the U.S. arrival of SKYY Vodka & Soda, an effervescent, fresh-tasting premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower, and Lime & Mint, flavors thoughtfully selected to enhance the freshness and flavor of the real SKYY Vodka in the can.
Hendrick’s Gin Debuts Limited-Edition Expression, GRAND CABARET
Hendrick’s Gin introduces GRAND CABARET, its newest limited release from Master Distiller Lesley Gracie’s Cabinet of Curiosities.
Mom Water Expands Distribution as Case Sales Continue to Soar
Mom Water, the rapidly growing non-carbonated ready-to-drink beverage company, announced its continued nationwide expansion with increased distribution.
Aperol Showcases the Untold Stories of the People of Venice
Powered by Google technology, Aperol is drawing on its deep-rooted connectivity to its adopted home, Venice, to share the unseen joy of life and its moments of spontaneous conviviality that is at the beating heart of one of the world’s oldest cities.
Diageo Announces Its First Experience With Apple Vision Pro to Bring Tequila Culture to Fans Around the World
As the global leader in premium drinks, DIAGEO marks its ongoing ambition to shape the future of how people around the world interact with its extensive portfolio of iconic brands through an inaugural experience with Apple Vision Pro.
Devil’s Foot Beverage Announces Partnership With Big Ears Festival
Devil's Foot Beverage Company, the Asheville-based brewer of farm-to-can craft sodas and beverages, is excited to announce their official sponsorship of Big Ears Festival, Knoxville’s premiere live music festival.
Beam Suntory and University of Kentucky Advance Strategic Partnership: $9.3M Investment for the James B. Beam Institute for Kentucky Spirits
The University of Kentucky James B. Beam Institute for Kentucky Spirits and Beam Suntory, a global leader in premium spirits, have renewed their strategic partnership to help strengthen Kentucky’s signature industry for generations to come.
Nirvana Works Launches Wise Monkey Rum
Nirvana Works International has officially announced the launch of Wise Monkey Indian Spiced Rum - a new addition to their lineup of unique blends.
Togronis Extends Lineup With a Mezcal Negroni & Boulevardier
Ready to drink cocktail brand Togronis, specializing in Negroni and Negroni variations, announces a line extension with the launch of two new varieties, Mezcal Negroni and Boulevardier.
15 STARS Fine-Aged Bourbon Announces Release of 8&15 YO Private Stock and First West Rye Batch 2-SSDD
Award-winning 15 STARS, announces the limited release of its 8&15 YO Private Stock Fine Aged Bourbon - with an updated age statement from the previous 7&15 Year expression - along with its second batch of the award-winning First West Rye Whiskey.