Spirits

News from the spirits, craft spirits, and beverage alcohol categories.

Usquaebach Scotch Whisky Announces Launch of New Integrated Communications Campaign

With a name derived from the ancient Gaelic phrase ‘usage beatha’ (or ‘the water of life’), Usquaebach brings to life ancient traditions and the historic craft of the Scottish Highlands, according to the producer. The new integrated communications campaign will include media relations, social media, event marketing and trade outreach.

Campari America Launches New Campaign for Cabo Wabo Tequila: “A Thicker Cut of Life”

This summer, Cabo is promoting the "Thick Cut" lifestyle with "Thick Cut Legends," a partnership with barbecue heavy-hitters to kick off grilling season and ignite grilling fans' passion for that thicker cut of life. The partnership includes a social and digital media campaign, local events in select markets, and on- and off-premise promotions.

Midnight Moon Introduces New Peach Flavored Moonshine

Distributor shipments begin this week, with Midnight Moon Peach set to hit store shelves in July. Midnight Moon Peach will retail for approximately $21.99 and join the brand’s other varietals including Raspberry, Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.

Bacardi Creates Marketing “Centers of Excellence”

The company plans to establish Centers of Excellence (“CoEs”) in Europe and North America each headed by a Chief Marketing Officer who will report to Bacardi Limited Chief Executive Officer Mike Dolan on the company’s global brands and to those Regional Presidents on regional and local brands, and in Region marketing executions.