Spirits & Mixers

News from the spirits, craft spirits, cocktail mixers and other beverage alcohol categories.

Seagram’s Vodka Launches Juicy Watermelon Flavored Vodka

Launching on the heels of Seagram’s Vodka’s recent introduction of Ruby Red Grapefruit and Golden Apricot flavors, Seagram’s Juicy Watermelon Vodka is refreshing, sweet and juicy with a smooth finish, according to the company.

Rush Creek Distilling Welcomes ‘Liberty’ with July 15 Soft Opening

Rush Creek Distilling, the newest craft distiller in Illinois and home to The Adventurous Spirit, recently welcomed “Liberty” – an American-made, 600-gallon, custom-tooled pot still that will soon begin producing Rush Creek’s custom-made, six times distilled vodka and signature gin.

Bourbon & Beyond Announces National Bourbon Day Partners

In honor of National Bourbon Day, Danny Wimmer Presents is ecstatic to announce its highly anticipated Food & Beverage Partners for Bourbon & Beyond, an incredible all-in-one bourbon, food, and music festival that celebrates the craftsmanship, soul and spirit of Louisville, Kentucky.

Rémy Martin Announces Launch Of Mixed Reality Experience Using HoloLens Technology

The experience was created in partnership with Kazendi, Europe’s leading HoloLens development studio, to allow consumers an entertaining yet educational opportunity to learn how the luxury consumer brand, Rémy Martin, is “Rooted in Exception,” most notably through specializing in making Cognac Fine Champagne.

Pernod Ricard to Partner with Del Maguey Single Village Mezcal

Pernod Ricard, through Pernod Ricard USA’s New Brand Ventures division, today announced that it has signed an agreement to take a majority stake in Del Maguey Single Village Mezcal, the leading producer of artisanal, hand-crafted mezcals and number one mezcal brand in the U.S. The transaction is subject to usual condition precedents and is expected to close within 90 days.

Black Button Distilling Announces Opening of Buffalo Tasting Room

Black Button Distilling, Rochester NY’s first and finest grain to glass craft distillery, and one of the top 5 Craft Distilleries in the USA according to USA Today’s 10 Best 2016 Readers' Choice poll, will open a Tasting Room/Cocktail Lounge/Bottle Shop, located at 149 Swan Street in Buffalo on Friday, June 9th.

Wyoming Whiskey Pours into California

Wyoming Whiskey is now available in California through its boutique distributor, The Craft Spirits Cooperative. Wyoming Whiskey Small Batch Bourbon, Outryder Straight American Whiskey, Private Stock Single Barrel Bourbon, and limited quantities of sherry-finished Double Cask are now available throughout the state.

Blue Ice Vodka Unveils New Packaging

Blue Ice Vodka, America’s premium handcrafted potato vodka unveils its new packaging that reflects authenticity, simplicity and modernism of the brand. Blue Ice Vodka’s liquid remains true to its original recipe.

Cruzan Rum Celebrates Summer with ‘Cruzan Bucket List’

Just in time for the kickoff of summer, Cruzan Rum is excited to announce the launch of its “Cruzan Bucket List,” a multi-channel marketing campaign encouraging rum fans to celebrate the moment – no matter how big or small – with family and friends of legal drinking age this season.