At just 58 calories per serving, KEEL is the lightest spirit on the market.
The Old World combines the boldness of American rye with an elegance imparted from the finest European Sauternes, Madeira and Port oak wine casks.
The Rexam Cap Can is made possible by combining Rexam’s 24 oz. can body with Cap Can closure technology.
The two companies have worked closely together since 1974, when SFIC, a privately held and family-owned company, started to market Jägermeister in the U.S. Since then, the companies have grown the brand into the top-selling liqueur in America.
With a name derived from the ancient Gaelic phrase ‘usage beatha’ (or ‘the water of life’), Usquaebach brings to life ancient traditions and the historic craft of the Scottish Highlands, according to the producer. The new integrated communications campaign will include media relations, social media, event marketing and trade outreach.
Sage Beverages LLC is a rapidly growing and expanding importer of beer, wines and spirits. Its portfolio includes Lucky Buddha Beer, ZIOBAFFA Wines, Bracero Tequila, Left Coast Brewery, Wicked Tango Whiskey, and Cucapá.
This summer, Cabo is promoting the "Thick Cut" lifestyle with "Thick Cut Legends," a partnership with barbecue heavy-hitters to kick off grilling season and ignite grilling fans' passion for that thicker cut of life. The partnership includes a social and digital media campaign, local events in select markets, and on- and off-premise promotions.
Lunazul now features a refreshed bottle with a cleaner look, cork closure and blown-in elements. With the rollout of the package, Lunazul will debut the “One Sip and You Know” marketing campaign which focuses on the simplicity of the Tequila’s great taste.
Deep Eddy Vodka today announced it has reached more than 500,000 nine-liter case depletions over the past 12 months, setting the company on a path to meet its goal of 700,000 cases in 2015 and 1 million cases in 2016.
Distributor shipments begin this week, with Midnight Moon Peach set to hit store shelves in July. Midnight Moon Peach will retail for approximately $21.99 and join the brand’s other varietals including Raspberry, Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.
Five Wicked Dolphin Rum barrels filled with distilled water were sent 90 feet down to the USS Mohawk Veterans Memorial Reef last week, and then raised 72 hours later. This batch will be used to craft the Florida distiller’s latest offering: Sunken Barrel USS Mohawk CGC Reserve.
Increasingly popular in cuisine and cocktails, the Ataulfo mango used to create Patrón Citrónge Mango is characterized by its oblong shape, bright yellow skin, nonfibrous flesh, and rich, sweet flavor.
John Sellar will take the lead as the new President of Frederick Wildman and Sons, ltd., announced Corrado Casoli, Wildman’s Chairman of the Board. Previously, Sellar was Vice President in charge of Wildman’s Wholesale Division.
The company plans to establish Centers of Excellence (“CoEs”) in Europe and North America each headed by a Chief Marketing Officer who will report to Bacardi Limited Chief Executive Officer Mike Dolan on the company’s global brands and to those Regional Presidents on regional and local brands, and in Region marketing executions.