Category Close-Up

During Category Close-Up, BevNET and NOSH editors bring together a group of experts from across the industry to take a deep dive into the market trends and overall business climate shaping a major food and beverage category. In conversation with investors, analysts, distributors, retail buyers and brand leaders, Category Close-Up goes beyond the headlines to examine the mechanics that are driving categories forward, from investment activity to changes in the retail landscape to the impact of product innovation and the influence of rapidly changing consumer preferences. 

Following each Expert Panel, the next day, we’ll shift to the brands’ perspective, hearing directly from the companies that are actively creating and responding to these market shifts during our Product Showcase.

Participate in Upcoming Product Showcases

Videos

Category Close-Up: Yogurt - Product Showcase 00:46:07

Category Close-Up: Yogurt - Product Showcase

Feb 24, 2021 at 2:30 PM
In this episode NOSH editor Carol Ortenberg and reporter Erin Cabrey interview executives and brand leaders from both emerging and established yogurt companies to discuss individual company strategy.

Category Close-Up: Yogurt - Expert Analysis 00:50:51

Category Close-Up: Yogurt - Expert Analysis

Feb 23, 2021 at 3:24 PM
On this episode, we hear from experts about changes to the yogurt set and how the Covid-19 pandemic has impacted consumer behavior in the category.

Category Close-Up: Product Showcase - Energy Drinks 01:04:08

Category Close-Up: Product Showcase - Energy Drinks

Feb 17, 2021 at 4:20 PM
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Wingman Smart Energy, GO BIG, Celsius and more.

Category Close-Up: Expert Analysis - Energy Drinks 00:52:59

Category Close-Up: Expert Analysis - Energy Drinks

Feb 15, 2021 at 8:43 PM
In this episode of Category Closeup, we take a deep dive into the energy drinks category.

Category Close-Up: Nutrition Bars - Product Showcase Bonus Interviews 00:30:53

Category Close-Up: Nutrition Bars - Product Showcase Bonus Interviews

Feb 11, 2021 at 12:21 PM
In our December edition of Product Showcase, we spoke with nutrition bar brands about their latest launches and news. In this episode we hear from more bar brands about their latest news and launches.

Category Close-Up: Chips - Product Showcase 00:47:59

Category Close-Up: Chips - Product Showcase

Jan 29, 2021 at 2:37 PM
For the next edition of Category Close-Up, Product Showcase, we’re taking a deep dive into the fast paced chips category and their innovative brands.

Category Close-Up: Kombucha & Probiotics - Product Showcase Bonus Interviews 00:23:36

Category Close-Up: Kombucha & Probiotics - Product Showcase Bonus Interviews

Jan 29, 2021 at 1:19 PM
In this clip, we continue our discussion of the kombucha and probiotic category and speak with more brands about their latest launches and strategies.

Category Close-Up: Chips - Expert Analysis 00:51:41

Category Close-Up: Chips - Expert Analysis

Jan 28, 2021 at 1:19 PM
In today’s Expert Analysis, you’ll hear from a group of authorities about the consumer behaviors and other factors impacting the chips category.

Category Close-Up: Kombucha & Probiotics - Product Showcase 01:02:29

Category Close-Up: Kombucha & Probiotics - Product Showcase

Jan 20, 2021 at 12:43 PM
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from GT’s Living Foods, Better Booch and more.

Category Close-Up: Kombucha & Probiotics - Expert Analysis 00:55:22

Category Close-Up: Kombucha & Probiotics - Expert Analysis

Jan 19, 2021 at 1:14 PM
Experts from SPINS, Gelson's Markets, Whipstitch Capital and Aqua ViTea examine the Kombucha & Probiotic category.

Category Close-Up: Nutrition Bars - Product Showcase 00:41:21

Category Close-Up: Nutrition Bars - Product Showcase

Dec 2, 2020 at 2:33 PM
In this episode of Product Showcase you’ll hear about the latest innovations and updates from brands within the nutrition bar category.

Category Close-Up: Nutrition Bars - Expert Analysis 00:47:55

Category Close-Up: Nutrition Bars - Expert Analysis

Dec 1, 2020 at 2:57 PM
Our expert panel examines how the bar category has evolved over the past few years, embracing a wide range of diet trends such as keto and more.

Category Close-up: Ice Cream - Product Showcase Bonus Interviews 00:42:52

Category Close-up: Ice Cream - Product Showcase Bonus Interviews

Nov 25, 2020 at 4:58 PM
In this special bonus segment, you’ll hear from more brands about the market dynamics that are currently shaping the ice cream industry.

Category Close-Up: Plant-Based Milks & Creamers - Product Showcase 00:57:02

Category Close-Up: Plant-Based Milks & Creamers - Product Showcase

Nov 11, 2020 at 1:44 PM
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Mooala, nutpods, Oatly, RISE Brewing Co.

Category Close-Up: Plant-Based Milk & Creamers - Expert Analysis 01:06:32

Category Close-Up: Plant-Based Milk & Creamers - Expert Analysis

Nov 10, 2020 at 12:48 PM
In this episode of Category Close-Up: Expert Analysis, we’ll be exploring the plant-based milk and creamer category.

Category Close-up: Ice Cream - Product Showcase 00:48:04

Category Close-up: Ice Cream - Product Showcase

Oct 28, 2020 at 1:47 PM
In this edition of Product Showcase you’ll hear about the latest innovations and updates from Ice cream brands including Coolhaus, Eclipse, and more.

Category Close-up: Ice Cream - Expert Analysis 00:59:26

Category Close-up: Ice Cream - Expert Analysis

Oct 27, 2020 at 1:27 PM
In this episode, we bring together a group of industry authorities to take a closer look into the market dynamics shaping the ice cream industry.

Category Close-up: Sparkling Water - Product Showcase 01:00:47

Category Close-up: Sparkling Water - Product Showcase

Oct 14, 2020 at 1:35 PM
In this episode of Product Showcase, we hear from sparkling water brands to discuss product strategy and new innovations.

Category Close-Up: Sparkling Water - Expert Analysis 00:50:03

Category Close-Up: Sparkling Water - Expert Analysis

Oct 13, 2020 at 12:20 PM
In this episode of Category Close-Up, our expert panel takes a look at the sparkling water category's fast growth and future innovations.

Category Close-Up: Coffee - Product Showcase Bonus Interviews 00:26:05

Category Close-Up: Coffee - Product Showcase Bonus Interviews

Oct 8, 2020 at 1:03 PM
Following our last episode of Product Showcase: RTD coffee, we hear from more brands discussing market strategy and latest innovations.

Category Close-Up: Plant-Based Meats - Product Showcase 00:47:37

Category Close-Up: Plant-Based Meats - Product Showcase

Sep 23, 2020 at 2:17 PM
On Product Showcase: Plant-Based Protein you’ll hear about the latest innovations and updates from brands.

Category Close-Up: Plant-Based Meats - Expert Analysis 01:05:27

Category Close-Up: Plant-Based Meats - Expert Analysis

Sep 22, 2020 at 12:31 PM
This panel examines the plant-based protein space — a rapidly growing category that has kept the industry on its toes.

Category Close-Up: Coffee - Product Showcase 01:15:18

Category Close-Up: Coffee - Product Showcase

Sep 9, 2020 at 1:32 PM
Hear about the latest innovations and updates from RTD coffee brands.

Category Close-Up: Coffee - Expert Analysis 00:49:10

Category Close-Up: Coffee - Expert Analysis

Sep 8, 2020 at 1:16 PM
Leaders from Chameleon Cold Brew, Rabobank, KeHE and PowerPlant Ventures examine the state of the RTD coffee category.