Category Close-up: RTD Cocktails (Bonus Interview) - Natalie Accari, VP RTD & Convenience, Pernod Ricard
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Following up on our panel conversation on RTD cocktails, we spoke with Natalie Accari, VP of RTDs & Convenience at Pernod Ricard North America, to discuss how ready-to-drink products fit into the spirits conglomerate’s global strategy and how the format is helping to extend some of its most powerful brands, including Malibu, Absolut and Jameson.
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