Category Close-up: RTD Cocktails (Bonus Interview) - Natalie Accari, VP RTD & Convenience, Pernod Ricard

Following up on our panel conversation on RTD cocktails, we spoke with Natalie Accari, VP of RTDs & Convenience at Pernod Ricard North America, to discuss how ready-to-drink products fit into the spirits conglomerate’s global strategy and how the format is helping to extend some of its most powerful brands, including Malibu, Absolut and Jameson. 

Transcript

Speaker 1 [00:07] OK, well, we've heard a lot about how the market is changing and now we're gonna get some of the view from the top. As one of the world's biggest spirit companies behind brands like Jameson, Absolut Vodka, and Malibu, Pernod Ricard is deepening its presence in the growing RTD cocktail market with a variety of new innovations and different approaches, leaning into premium ingredients and convenient formats across a variety of different beverages. Here to discuss how the growth of the segment and how RTD cocktails fit into Pernod Ricard's larger growth strategy, I'm happy to…

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