Clöud Café Doubles Ulta Beauty Presence with K-Wellness Endcap

This November, just seven months after its launch into Ulta Beauty as the first-ever coffee and matcha brand within Wellness by Ulta Beauty, Clöud Café has nearly doubled its assortment with a K-Wellness endcap debuting an additional seven first-to-market flavors:

• White Chocolate Matcha (Glutathione, Vitamin C, Marine Collagen)

• Banana Matcha (Zinc, Multivitamins, Marine Collagen)

• Caramel Matcha (Lion’s Mane, L-Theanine, Marine Collagen)

• Hojicha Latte (Probiotics, Fiber, Marine Collagen)

• Strawberry Blonde Latte (Glutathione, Vitamin C, Marine Collagen)

• Toasted Vanilla Latte Zero (Lion’s Mane, L-Theanine, Marine Collagen)

• Jasmine Milk Tea (Zinc, Vitamin D, Marine Collagen)

The Ulta Beauty expansion is the latest in the brand’s retail sprint, resulting in a more than doubling of its retail footprint by 107% in just four months.

“I was inspired to launch Clöud Café after noticing a gap in the Western market: while K-Beauty had taken off, no one was addressing K-Wellness and the other half of the beauty ritual that starts from within. It's been so energizing to see the beauty and wellness spaces start to converge since we launched and to help drive this new category forward. Ulta Beauty is one of the early champions of this movement with their investment into Wellness by Ulta Beauty, so they've been the perfect partner to continue expanding with. We're excited to work together to bring the principles of K-Wellness to a wider population and make ingesting collagen an enjoyable, delicious part of everyone's daily routines.” says Olive Kim, Founder and CEO of Clöud Café.

In addition to cementing Clöud Café’s position as an emerging leader, the expansion signals a massive shift in the category overall: the beauty and wellness spaces are converging through new consumable formats, and K-Wellness is emerging as the next evolution of the beauty category. Clöud Café is proof that wellness is no longer confined to its own aisle—it’s merging with beauty, especially as consumers look for products and rituals that deliver both function and flavor—and the brand is a key driver to watch in this next era of the industry.

“We’re seeing beauty and wellness converge in new and exciting ways as guests increasingly embrace a more holistic, inside-out approach to self-care. Clöud Café is a compelling example of how emerging global trends like K-Wellness are expanding the traditional boundaries of beauty, bringing functional ingredients and daily wellness rituals together with the flavor, convenience and trend-forward experiences that our guests crave. The brand’s continued expansion at Ulta Beauty reflects our commitment to bringing innovative, differentiated offerings to our guests and reinforces our belief that the future of beauty will increasingly encompass not just how we look, but how we feel.” says Laura Beres, Vice President of Wellness at Ulta Beauty.