Faire Raises $260M to Connect Brands with Retailers

Faire, an online marketplace for retailers and brands, announced yesterday that it had closed an additional $260 million in funding. The platform, which helps retailers connect with and place wholesale orders from emerging brands, recently expanded to Europe as well. #url#

Distribution Roundup: Wave Soda Goes Nationwide with Kroger, Lemon Perfect Builds Out DSD

Better-for-you CSD brand New Wave Soda is going national. The brand is currently available in about 2,000 stores nationwide and expects to be in roughly 8,000 doors by the end of the year, founder and CEO Nat Noone said; Cold-pressed lemon water brand Lemon Perfect is doubling down on DSD as it seeks to grow its retail footprint to 15,000 doors nationwide by the end of the year.

Super Coffee Launches Nationwide “Add Something Positive” Campaign

Super Coffee is calling upon consumers to spread positive energy through “Deliberate Acts of Positivity” with a TikTok Challenge kicked off by fitness influencer Demi Bagby, along with a variety of content creators who will produce digital content on Instagram, YouTube, and Pinterest to encourage consumers to perform acts of positivity and inspire their followers to do the same. 

Gallery: June’s Latest Ready-To-Drink Cocktails

With the summer months approaching the ready-to-drink cocktail category expanded with a range of better-for-you options from hard Yerba Mate to the relaunch of VOCO’s vodka-based coconut water. Check out the gallery for the latest canned cocktail releases and new brand debuts.

Maker’s Mark And Experience Harlem Hosts Juneteenth SHOP & SIP

Experience Harlem will kick off their 15th Anniversary with a special summer Juneteenth edition of their successful event series, SHOP & SIP HARLEM  highlighting Harlem’s Black-owned businesses with a weekend filled with supporting restaurants and retailers across Harlem.