Nutrition 21, LLC (“Nutrition 21”), has announced that its clinically substantiated ingredient, Velositol, is now included in MRI’s newly launched Hydrolyzed Whey Protein Isolate product.
Woodford Reserve is proud to announce that Master Taster Elizabeth McCall has been promoted to Assistant Master Distiller, joining the ranks as one of the youngest female distillers in the U.S.
While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
Azar Family Brands, distiller of the first and only Southern Style Gin, is adding two limited edition flavors to the brand’s portfolio.
Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.
BODYARMOR, the fastest growing sports drink in its category has forged a multi-year partnership with Spartan, the World’s largest obstacle race (OCR) and endurance brand, becoming the “Official Sports Drink of Spartan U.S.”
Rosa Foods, the makers of Soylent, today announced that the Company will continue its retail expansion with product launches in approximately 800 7-Eleven locations in Chicago, Boston, Washington, D.C., Denver, and Las Vegas.
Good Karma Foods announced the launch of new nutrient-packed, low-sugar Flaxmilk Omega-3 + Protein plant-based beverages in ready-to-drink options.
Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.
In this Distribution Roundup, Mooala's move into the East Coast nearly doubles its U.S. retail presence, while Powell & Mahoney's lands placement for two of its sparkling mixer SKUs at Target stores nationwide.
Cheerwine, the family-owned soft drink from North Carolina, is kicking off its 101st year by rolling out a fresh look and feel and a new campaign that celebrates the unique and authentic parts of today's South, from food to places to culture.
Premium bottled water brand, OUNCE WATER, is expanding its distribution throughout New York City and the greater New York area as it announces distribution agreement with Preferred Beverage Distribution out of Brooklyn, NY.
HyVIDA Brands Inc. announced the appointment of John Carson, Chairman of the Board of merchant bank Intercontinental Beverage Capital Inc. (“IBC”), to its Board of Directors (the “Board”).
H2rOse, the four-SKU line, expanded distribution to selected Gelson's Grocery Stores in Southern California.