Expo West Approaching, Brands Weigh Coronavirus Fears

As food companies gear up for next week’s Natural Products Expo West conference, some of their conversation has moved from how many samples to bring to potential health and safety risks from the fast moving virus, COVID-19, also known as the Coronavirus.

Gallery: February’s New Products

Consumers looking for a jolt of energy were in luck this month, as several new product launches offered consumers a caffeine fix this February, including new coffee launches from STōK, Nitro Beverage Co., Soul Grind and Silk, plus innovations from Reed’s and C4. Check out the gallery for this month’s notable product releases, including new flavors from Cloud Water and Hydrant and a new Super Coffee format.

More Labs Launches Liquid Focus

More Labs (, the science-backed brand behind the liver-boosting shot, Morning Recovery, launches a new product, Liquid Focus, this week. Their newest biohacking beverage or “productivity drink” uses clinically-proven ingredients to help sharpen the mind, provide steady energy, and ease stress. 

Wonder Drink Prebiotic Plus Kombucha Coming to Sprouts

Wonder Drink Kombucha, one of the first brands to help launch the $600 million kombucha beverage category 20 years ago, is excited to announce that their newest Prebiotic kombucha line, Prebiotic Plus will be available at Sprouts this coming June.

CommCan Launches Massachusetts’ First Cannabis-Infused Soda

The 100% all-natural soda is made with THC distillate, real cane sugar and fresh lemon juice. With 5 milligrams of THC distillate in each beverage, consumers can expect to feel the mild effect of the beverage within 10 to 30 minutes.

Elmhurst 1925 to Showcase New Plant-Based Smoothie Bases and Oat Lattes at Expo West

Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based beverages, will debut two innovative new lines at 2020 Natural Products Expo West from March 5-7. Attendees will have the opportunity to stop by booth #481 to be among the first to experience Superfood Smoothie Bases and Oat Lattes.

KDP Earnings Recap: Net Sales Climb 4.3% in Q4

Solid growth across multiple categories helped Keurig Dr Pepper grow net sales 4.3% during Q4 2019, as CEO Bob Gamgort noted during an earnings call yesterday that the company has “exceeded” its three-year post-merger financial targets.

Taste Radio Insider Ep. 74: The Most Valuable Asset Entrepreneurs Don’t Know They Have

This week, we’re joined by Tommy Kelly and Salim Najjar, co-founders of Sound Brands, a fast-growing brand of carbonated teas and tea-infused sparkling waters. In our conversation, they explained why “a failure is really a lesson if looked at properly,” why it was costly to hire consultants without having a clear go-to-market strategy and how corporate sales have been a boon for the brand.

Grillo’s Enters Beverage with Cold-Pressed Pickle Vinegar Drinks

Premium pickle brand Grillo’s is entering the beverage set with a line of cold-pressed pickle vinegar drinks launching next week at Natural Products Expo West 2020. Grillo’s founder Travis Grillo said the expansion into beverage is part of a larger effort to build a cross-category platform brand.

Day One Adds Two New Fruit-Infused Flavors to Product Lineup

Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide.