New Investment, Innovation Fueling Growth at M Kombucha

While some of the category’s larger players have sought to build a consumer base by leaning into mainstream flavors, M Kombucha, formerly known as Kombucha Culture, is staking its brand on the drink’s purported functional benefits.

Distribution Roundup: EBOOST Expands Nationwide

EBOOST Surpasses 3,000 Doors Ahead of Nationwide Expansion; Sweet Reason Adds Big Geyser, L.A. Distributing; ALO Drink’s Jèn Collagen + Aloe Line Enters Sprouts Farmers Market Stores; Natalie’s Orchid Island Juice Company Expands in Whole Foods

Gallery: March’s New Products

Winter finally came to a close this month and beverage brands are looking forward to warmer weather, with new watermelon flavors from SUNNYD, LaCroix and Jones Soda, and a new light lemonade line from Calypso. Check out the gallery for notable March releases, including the latest functional shot from More Labs and caffeinated releases from Brew Dr and Daytrip.

Taste Radio Ep. 207: How This Challenger Brand Is Beating The Giants At Their Own Game

David Lester and Ben Goodwin, co-founders of Olipop, explained why they believe creating a better-for-you soda brand was the “most impactful thing” they could do, how package design fuels trial, why educating consumers about the products’ health benefits is not a priority and lessons from their first experience as beverage entrepreneurs.

G&Juice Launches CBD-Infused Sparkling Beverage Collection

G&Juice, the female-run, CBD-infused sparkling beverage collection, is excited to announce that is has launched its portfolio of mouth-watering beverages including: Coconut Vanilla, Ginger Peach, Strawberry Lemonade, and Blueberry Mojito.

WATCH: Bob Burke On Managing Employees and Resources Through A Crisis

In a conversation with BevNET managing editor Martin Caballero, veteran natural CPG consultant Bob Burke, principal at Natural Products Consulting LLC, offered his insights and perspectives on how brands can manage their teams, relationships and finances to both survive this trying period and to thrive at its conclusion.

COVID-19 Data Dive: Grocery, Cannabis Sales Surge as Consumers Stockpile

As COVID-19 rapidly transforms consumer behavior, data firms are closely monitoring patterns to help predict an uncertain journey ahead. In a report last week, research firm IRI explored current consumer behavior and trends from past economic downturns, along with spending across markets.

Zouk Single-Estate Rye Vodka Launches

Polish vodka producer, Neilson Europe, launches an organic single-estate rye vodka made from rare Dankowskie platinum rye. 

Swoon Launches Zero Sugar Mixer Line

At home happy hours just got an upgrade. The team at Swoon (previously operated under the name and label Be Mixed) has launched a new line of zero sugar, zero calorie cocktail mixers, that get their sweetness from monk fruit.