Premier Protein is gearing up for what it hopes could be its biggest year yet as the ready-to-drink protein shake brand looks to expand its audience and drive growth with more than just “fan evangelism.” The brand kicked off the year with the launch of a new marketing campaign (including its first-ever TV spot) to support its protein shake product line and will be rolling out a slate of new products to retailers in the coming months.
Pepsi Zero Sugar was one of the fastest growing soda brands in the U.S. in 2019 and it is primed for an even bigger year in 2020 with a new look and new attitude.
In this week’s episode, we’re joined by former NFL star Matt Light and Bill Dessel, the co-founders of sessionable spirit brand Keel Vodka. As part of our conversation, Light explained why despite ruthless competition as a professional football player, entrepreneurship “is more challenging than it ever would be on the playing field.” He and Dessel also discussed how they overcame initial regulatory hurdles, the benefits of a local distribution strategy, and why “living the lifestyle” is critical for brand ambassadors.
KEEL Vodka, the world’s first premium light spirit, has announced the launch of KEEL Sparkling, a vodka-based hard seltzer crafted with the perfect blend of premium KEEL potato vodka, soda water and all-natural lemon-lime and grapefruit flavors.
AQUAhydrate, Inc. has announced the launch of a bold new aluminum package as the company's first step in a journey toward a more renewable future.
If it is passed and signed into law by Gov. Gavin Newsom, as is widely expected to happen within weeks, California Assembly Bill 228 will declare that foods, beverages and cosmetics made with industrial hemp should not be considered as adulterated. Until that occurs, however, brands and retailers in Southern California still face an uncertain existence from day to day.
G FUEL, The Official Energy Drink of Esports, has announced it will launch its first-ever coffee flavor "French Vanilla" on January 22.
Our Life Foods, maker of A Cajun Life, an authentically Certified Cajun food brand, adds Louisiana-based Swamp Pop to brand portfolio
Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., has announced an expanded partnership with functional hydration brand, Nuun, and Oakland-based HydraPak to make all Oakland Run Co. events cupless in 2020.
Nestlé Waters North America (NWNA) has announced that its ReadyRefresh by Nestlé delivery service has expanded its beverage portfolio as part of ReadyRefresh's mission to deliver healthy, convenient and great-tasting hydration to its customers.
Two years after the launch of its sparkling energy drink Hustle, New York-based startup MatchaBar is introducing new branding and flavors for the line, now called “Hustle by MatchaBar.” The revamped products will feature new labelling and be split into two product lines: Hustle Energy and Hustle Tea.
Chad Hazen, founder of Sofee, is focused on developing refreshing beverages, but his approach is not that ordinary. Hazen combines the two popular categories of cold brew coffee and soft drinks to create a curious offering that hasn’t quite hit the mainstream consumer yet, but he’s ok with that. To create the product Hazen is leveraging his relationships with breweries across the U.S. to employ the “gypsy brewing model” common in the beer industry.
SLAPJACK is a sure hit as a shooter, particularly chilled, with delicious flavors of mango, banana, pineapple, orange and peach (plus a déjà vu flavor profile you know you’ve had before, but just can’t place - until you do).
C4, America's number-one pre-workout brand and fastest-growing performance energy drink, is proud to announce that carbonated C4 is now available at Costco.