Woodford Reserve Names New Assistant Master Distiller

Woodford Reserve is proud to announce that Master Taster Elizabeth McCall has been promoted to Assistant Master Distiller, joining the ranks as one of the youngest female distillers in the U.S.

The New, New Niches Part II: Brands Target eSports

While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.

Bear Squeeze Raises $715,000 in Pre-Seed Round

Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.

BodyArmor Becomes Official Sports Drink of Spartan Race

BODYARMOR, the fastest growing sports drink in its category has forged a multi-year partnership with Spartan, the World’s largest obstacle race (OCR) and endurance brand, becoming the “Official Sports Drink of Spartan U.S.”

Soylent Expands to 800 More 7-Eleven Locations

Rosa Foods, the makers of Soylent, today announced that the Company will continue its retail expansion with product launches in approximately 800 7-Eleven locations in Chicago, Boston, Washington, D.C., Denver, and Las Vegas.

Distribution Roundup: Mooala Moves East

In this Distribution Roundup, Mooala's move into the East Coast nearly doubles its U.S. retail presence, while Powell & Mahoney's lands placement for two of its sparkling mixer SKUs at Target stores nationwide.

Cheerwine Launches ‘Uniquely Southern’ campaign

Cheerwine, the family-owned soft drink from North Carolina, is kicking off its 101st year by rolling out a fresh look and feel and a new campaign that celebrates the unique and authentic parts of today's South, from food to places to culture.

Ounce Water Expands Distribution in New York City

Premium bottled water brand, OUNCE WATER, is expanding its distribution throughout New York City and the greater New York area as it announces distribution agreement with Preferred Beverage Distribution out of Brooklyn, NY.

HyVIDA Brands Appoints New Member to Board of Directors

HyVIDA Brands Inc. announced the appointment of John Carson, Chairman of the Board of merchant bank Intercontinental Beverage Capital Inc. (“IBC”), to its Board of Directors (the “Board”).