News

Sparkling Ice Announces Partnership with Advantage Waypoint

Advantage Waypoint will play a key role in the coast to coast representation of Sparkling Ice, covering all channels in the foodservice category including schools, healthcare, restaurants, corporate campuses, and more.

KonaRed Reveals New Label Design for its Juices

There are several new features on the bottle inclusing a clear “window” on the side panel so consumers can get actually see the product they are getting ready to consume.

FDA Unveils Updates to Nutrition Facts Panel

First Lady Michelle Obama - who has played an active role in efforts to update the Nutrition Facts panel since 2014 - said the label changes “make a real difference in providing families across the country information they need to make healthy choices.”

BevNET Podcast Ep. 5: Weighing in on Water’s Premium Set;

In this edition of the BevNET Podcast, we discuss the swelling ranks of premium water brands and efforts by marketers to stand out from the pack. We also examine why a growing number of beverage entrepreneurs are bypassing co-packers and opting to build their own production facilities.

Cuipo Water Launches Nationally

The national launch comes following the appointment of The Big Beverage Company (TBBC) as the exclusive Cuipo Water licensee.

Co-CEO Comes Aboard at Lucky Jack

Continuing to staff up the cold brewed coffee company they purchased six months ago, celebrity fitness trainer Jillian Michaels and her business partner, Giancarlo Chersich, announced that marketing expert Matt Ammirati had joined Lucky Jack as a co-CEO.

Sparkling Ice Names Wexley School for Girls Agency of Record

As the company looks to enhance their marketing efforts both strategically and creatively, Wexley will highlight the Sparkling Ice brand including their base brand of 12 bold fruit flavors, and line expansions including Sparkling Ice Lemonades, Teas, and Essence of sparkling water, in addition to future brand introductions.