Monster Renews UFC Partnership

Monster Energy today announced it has signed a new multi-year contract with Ultimate Fighting Championship (UFC) to remain the “Official Energy Drink” of the mixed martial arts competition.

Cargill Invests in PURIS

With the rapid rise in consumer demand for plant-based protein, PURIS, the largest North American producer of pea protein, and Cargill have signed a joint venture agreement to accelerate a new wave of great tasting, sustainable and label-friendly plant-based foods.

Report Questions Effectiveness of Berkeley Soda Tax

Over the past two years, several studies examining the effect of Berkeley, California’s sugar-sweetened beverage (SSB) tax, voted into law by residents in 2014 and implemented in the spring of 2015, have shown a drop in soda consumption.

IBWA Survey Finds Consumers Prefer Bottled Water

More than 3 in 5 Americans (63 percent) say bottled water (still and/or sparkling) is among their most preferred beverages, followed by coffee (62 percent), according to a new national survey.

Drake’s Virginia Black Whiskey Intends to Launch IPO

Grammy-award winning and certified platinum-selling recording artist, Drake, in collaboration with acclaimed spirits producer and entrepreneur Brent Hocking, today announced the intention to file an initial public offering that will allow any investor the opportunity to invest in the Company’s vision to redefine whiskey.

Outside Investment Fuels Vertical Growth at Guayaki

Guayaki co-founder David Karr emphasized that new investment from Sonoma Brands will allow the company to continue operating independently while supporting and enhancing the brand’s longstanding mission.

Bols Liqueurs Unveils New Packaging

Lucas Bols, the legendary Dutch spirits distiller, today announces that its extensive line of quality Bols liqueurs will be wrapped in new, premium labels beginning in 2018.

PepsiCo’s Mountain Dew Introduces MTN DEW ICE

Mountain Dew is introducing MTN DEW ICE, a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed.