News

XYIENCE Announces Partnership with Campus Insiders

In addition, XYIENCE is sponsoring a national sweepstakes, sending a lucky fan and his/her guest to the 2016 national college basketball championship weekend in Houston, TX.

Socko Energy Drink Launches in Arizona

The beverage, which is offered in original and Slim flavors, will be introduced to the Arizona marketplace this year through a distribution agreement with Southern Wine and Spirits of Arizona, one of the state's largest wine, spirits, beer and non-alcoholic beverage distributors.

Wells Fargo C-Store Survey: Monster Is Back On Track

Monster Energy appears to be returning to form following a period of growing pains and “transition issues” that resulted from the energy drink giant’s transition into The Coca Cola Company’s distribution system last year.

Distilled Spirits Council Reports Steady Sales Growth of 4.1 Percent in 2015

The Council reported strong growth in every whiskey category for the second straight year, with revenues rising 8 percent. Super premium whiskeys were particularly popular among American consumers with luxury Bourbon, Scotch, Canadian and Irish whiskeys all recording double-digit gains.

Minta Beverages to Launch New “Tea in A Box” Brand in March

Tea in A Box comes in an innovative horizontal container largely made of environmentally friendly unbleached cardboard that fits neatly on refrigerator shelves for easy access, which is about the size of a 6-pack of soda. Its special spout is designed to prevent drips and spills Tea in A Box organic iced teas.

Malibu Introduces Pineapple Upside Down Cake

To drive awareness of Malibu Pineapple Upside Down Cake, the brand will implement digital media, public relations activations and the brand’s popular social media platforms to reach and influence its already engaged fan base.

Greenbar Distillery Expands Distribution of Slow Hand Six Woods Whiskey

The 11-year-old craft distillery, which specializes in full-flavor spirits and bitters, has been tinkering for the last five years with a technique to add more interesting flavors to whiskey without going beyond the confines of grain, wood and time. It thinks it’s ready now to introduce its unorthodox creation to a broader audience.