News

Oxigen Named Official Water Sponsor of 2019 USA Night Nation Run Events

After a good run and party, anyone could use a little recovery. America’s hottest recovery water, Oxigen is stepping up to help the thousands of Night Nation Run participants revitalize after its events. Formula Four Beverages (USA) Inc., has been named the Official Water Sponsor for all USA Night Nation Run events in 2019.

Nuun Renovates Sports Hydration Line Nuun Sport

Nuun, the best selling sports drink supplement brand in sports specialty and natural foods retail, has renovated their flagship product line with improved performance, consumer experience and packaging. The line is now called Sport, and it replaces the product line previously named Electrolytes.

New Age To Launch Cannabis Beverages Under Marley Brand

New Age Beverages Corporation is increasing its interest in the emerging market for cannabis-infused drinks, today announcing an agreement to develop and distribute cannabis-infused beverages for Marley Beverage Company.

Elevator Talk: Good Mylk Aims to Make Alt-Dairy Concentrates Accessible

Brooke Rewa, the founder of Good Mylk Co., is on a mission to make clean ingredient, plant-based milk alternatives available to a wider audience. The brand has developed a frozen concentrate and powder that allow both baristas and consumers to make almond and hemp-based milks by just adding water.

BevNET Live Winter 2018 Video: Beating the Break Room

According to The Compass Group, the average person today spends between 46 and 50 hours per week at work and U.S. unemployment is at its lowest since 1969 at just 3.7 percent. Today, the break room has suddenly become a tantalizing proposition for CPG food and beverage brands.

Hoist Expands to Two Kroger Divisions

Even as companies expand, hometown roots are important. Hoist, a super hydration beverage company based in Cincinnati, will be sold at Kroger, a fellow Cincinnati-based company, in the Cincinnati and Atlanta divisions beginning in April 2019.

Kona Deep and Project Save Our Surf Announce Partnership

Project Save Our Surf, a 501(c)3 charity, today announced a yearlong sponsorship with Kona Deep, a deep ocean bottled water company founded in Hawaii. The organizations will primarily be supporting cleanup efforts in Santa Monica, with the first cleanup of the year scheduled for Jan. 12, 2019.

Taste Radio Episode 145: Starter, Steel & Swagger — The Rise of Stillhouse Spirits

Stillhouse founder/CEO Brad Beckerman discussed the early challenges, pivots and risks along the brand’s journey. He also spoke about his background in entrepreneurship, parallels between his previous career experience in sports and music apparel and current role, and how country music legend Johnny Cash factored into a partnership with popular rapper G-Eazy.

Liquid I.V. Launches Nationally at Costco

Liquid I.V., the breakthrough hydration product utilizing the cutting-edge science of Cellular Transport Technology (CTT), has launched nationally in Costco.

Sparkling Ice Debuts New Formula and Packaging

Sparkling Ice, part of Talking Rain Beverage Company, announced a brand refresh by introducing a new formula featuring naturally sourced colors and flavors, in addition to an updated logo and packaging design.

ITO EN Launches Milk Teas at Winter Fancy Food Show

ITO EN North America, the global leaders of green tea and innovative beverages, will be launching two new ready-to-drink teas, Matcha Milk Tea and Black Milk Tea, at the Winter Fancy Food Show in San Francisco on Jan. 13-15, the largest specialty food and beverage show on the West Coast.

BevNET Live Winter 2018 Video: Deal Breakdown – Why Dean Foods Sought Good Karma

In this clip, Doug Radi, president and CEO of Good Karma; Sharon Kieffer, managing partner of 2x Consumer Product Growth Partners; and Alex Jacobs, VP of corporate development and strategy at Dean Foods, sat down with BevNET editor-in-chief Jeff Klineman to breakdown the mechanics of the deal between Dean and Good Karma.