Bulletproof Announces Brand Refresh, New Cold Brew Line

Bulletproof 360 is launching redesigned packaging and a new line of cold brew lattes as the company targets nationwide, omnichannel retail expansion. The new packaging is aimed at streamlining the brand’s look and feel across all products, including beverages, food and supplements

Hecho Tequila Soda Launches Across North America

Bodega Brands, an innovative beverage brand house has formally launched its premium ready to drink, “Hecho Tequila Soda” in both Canada and the United States.

HINE Debuts U.S. Release of Limited Edition Antique XO

The House of HINE announces the U.S. release of HINE Antique XO 100th Anniversary 1920-2020 Cognac, an exceptionally rare, limited edition cuvée blended with a 100-year-old eau-de-vie from vintage 1920.

Jim Beam Launches Lineage Bourbon Exclusive to Global Travel Retail

Jim Beam Bourbon, the number one selling bourbon in the world, has announced the launch of Lineage – a batched premium expression exclusive to travel retail. The whiskey is the first collaboration between Jim Beam’s 7th and 8th generation family distillers.