This week’s new products include LTOs from BERO and Coffee mate, protein-enhanced offerings from OWYN and Nurri, and a new intoxicating hemp refresher for golfers from Tree Time.
Tree Time
Hemp beverage brand Tree Time is drawing inspiration from the Transfusion cocktail with a new Grape Ginger Lime flavor joining its line of THC-infused seltzers this week. The Transfusion is a vodka drink that’s become popular at golf clubs and Tree Time’s zero proof take replaces alcohol with 5 mg each of hemp-derived THC and CBD in a 12 oz. can. The drinks will retail for $16.99 per 4-pack. For more information go to drinktreetime.com.
Coffee mate
Coffee mate is introducing a summer-themed limited edition creamer, Coffee mate Situation-Sip Mixed Fruit Flavored Creamer, supported by a marketing campaign featuring TV personality and Summer House cast member Carl Radke. With flavor notes of strawberry, citrus and mixed berry, the LTO will be available online this month while supplies last. For more information go to coffeemate.com.
OWYN
Plant-based protein shake maker OWYN has launched OWYN Kidz Nutrition Shakes. Available in a Chocolate flavor, each 8.45 oz. carton contains 10 grams of plant protein and can be purchased on Amazon. For more information go to liveowyn.com.
BERO
If BERO’s founder, actor Tom Holland, hasn’t been pulling strings he’s certainly slinging webs. The non-alc beer startup is releasing a limited edition collection of cans promoting the upcoming Spider-Man movie, Spider-Man: Brand New Day, starring Holland. The cans will be sold in 6-packs in retail and will also be available in participating movie theaters, including Alamo Drafthouse and Studio Movie Grill locations. For more information go to berobrewing.com.
Nurri
Nurri has launched a fortified Ultra-Filtered Protein Milk. The lactose-free milk is made with 20 grams of protein per serving in 52 oz. cartons and comes in four varieties: 2%, Whole, Chocolate and Vanilla. The multiserve line is launching in Walmart stores nationwide and online at walmart.com. For more information go to drinknurri.com.
Halfday
Iced tea producer Halfday is introducing a new refrigerated slim can line, rolling out into about 1,100 Target stores nationwide and online at Target.com. The line also includes a new flavor, Strawberry Half & Half, available exclusively at the mass channel retail chain. Other flavors in the line up include Peach, Tropical and Classic Half & Half. For more information go to drinkhalfday.com.
Owl’s Brew
Owl’s Brew is branching into a new category with its Functional Non-Alcoholic Mixers launch. The drinks are made with real ingredients, including hibiscus, green tea, L-Theanine, vitamin C and fruit juice. Each serving contains 6 grams of sugar or less and come in Habanero Margarita, Watermelon Margarita, Hibiscus Cosmo and Pineapple Coconut flavors. The mixers are available in 8 oz. cans for $8.99 per 4-pack and in 750mL multiserve bottles. For more information go to shopowlsbrew.com.
Celsius
Celsius has launched Spritz Vibe Summer Edition, a limited edition sparkling limoncello twist flavor. The launch will be backed by celebrity influencers including Summer House’s Ciara Miller, Kyle Cooke and Carl Radke, alongside Love Thy Nader’s Brooks, Grace Ann and Sara Jane Nader. For more information go to celsius.com.