Innovation moves fast in beverages. New functional benefits. New formats. New flavor trends. Keeping pace takes the right capabilities, and Jel Sert has spent 100 years building them.
It’s why the company now holds the largest stick pack capacity in North America, where R&D, manufacturing, packaging, logistics, marketing, and sales operate as a single system instead of a chain of handoffs. Concepts reach the shelf faster, and retailers never feel the added complexity.
Cut the Middlemen, Keep the Control
Most product launches involve stitching together a formulator, a co-packer, a packaging vendor, and a logistics partner, each with its own timeline and its own handoffs. Jel Sert’s model is different. A century of reinvestment has built one integrated system across every category Jel Sert touches, from powdered drink mixes to freezer novelties to functional stick packs. That means fewer vendors to coordinate and fewer places for a launch to slip.
One Team, Start to Finish
A century of experience also shapes the support behind the launch process itself. Everything happens in house, giving brands one connected team across the entire process: category and business insights, formulation, package development, project management and artwork development. Rather than managing multiple outside partners, brand teams work with a single, experienced partner who already understands how each piece connects to the next.
What This Means for Brands and Retailers
This integrated approach pays off on both sides of the shelf. For retailers, it means new products, functional or otherwise, can be layered into a reset without added complexity or a higher price point. For brands, it means fewer handoffs and a manufacturing partner with the range to grow alongside them, across categories, not just one. A hundred years of scale is what makes that combination possible.
Reach Out to Our Team
As Jel Sert enters its second century, the company is looking for the next generation of brand and retail partners across every category it manufactures. To learn how Jel Sert’s manufacturing capabilities can support your next launch, connect with our team or visit jelsert.com.