Ascênda Tequila officially launches with a new approach to the Tequila RTD

Introduces additive free 100% Blue Agave tequila in a premium Tequila Soda and bottled Blanco

Ascênda Tequila, a premium tequila brand, officially launches with a portfolio built around a simple premise: No Shortcuts.

Ascênda brings the same additive free, 100% Blue agave tequila into two distinct drinking experiences: a premium Tequila Soda and a bottled Blanco.

The brand's Tequila Soda combines its own additive free tequila with high pH sparkling water and a blend of magnesium, sodium, and potassium, creating a crisp, refreshing ready to drink with no added sugar and no fillers. Its Blanco offers the same liquid in its purest form, designed to be sipped neat or enjoyed in cocktails.

What distinguishes Ascênda is the connection between the two. The tequila in every can is the same Blanco tequila poured from the bottle. Rather than building an RTD around flavorings or a separate spirit base, Ascênda starts with the tequila itself.

A TEQUILA SODA BUILT AROUND THE SPIRIT

At 5.5% ABV, Ascênda Tequila Soda is made with three core components: Ascênda's additive free 100% Blue agave tequila, high pH sparkling water, and a clean blend of magnesium, sodium, and potassium.

There is no added sugar and no fillers.

The result is a clean, crisp tequila soda designed for consumers who want the convenience of a ready to drink without compromising on the quality of the spirit inside it.

“The tequila was always going to be the most important part,” said Nic Soglanich, Co Founder of Ascênda Tequila. “We wanted to build an RTD that we would genuinely be excited to drink ourselves, which meant starting with a great tequila and holding it to the same standard as the bottle.”

THE SAME LIQUID, FROM BOTTLE TO CAN

Ascênda's Blanco is produced at NOM 1477 in Jalisco, Mexico, by fifth generation Maestro Tequilero Alberto Partida Hermosillo and his family.

Made with just three ingredients — 100% Blue agave, wild Amatitán yeast, and deep well water sourced from Jalisco — the tequila begins with agave that matures for five to seven years and is harvested at approximately 40 Brix.

It is then distilled twice in copper pot stills, resulting in a Blanco with bright citrus, subtle minerality, and a rounded finish that showcases the character of the agave and the region.

The relationship between the Blanco and Tequila Soda is deliberate. The bottle is not simply another expression in the portfolio. It is the foundation of the can.

“We wanted consumers to be able to taste exactly what is in the can,” said Mark Bland, Co Founder of Ascênda Tequila. “The bottle lets you experience the tequila on its own, while the can brings that same liquid into a completely different occasion.”

FROM TEQUILA EXPERTISE TO A NEW KIND OF RTD

Ascênda's founders bring complementary backgrounds to the brand.

Nic Soglanich became one of the early voices in the modern tequila category through The Tequila Wanderer, developing relationships with distilleries, producers, and brands while educating consumers about tequila production and quality.

Mark Bland spent more than a decade focused on longevity, human performance, and emerging technologies.

When the two reconnected, they saw an opportunity to bring those perspectives together in a category that was evolving quickly.

As consumers increasingly look for greater transparency and quality in what they drink, Ascênda was created to offer a premium tequila experience without unnecessary additions or a compromise in the spirit itself.

The name Ascênda, meaning “to rise,” reflects the brand's philosophy that enjoying the moments of today and being intentional about tomorrow do not have to be mutually exclusive.

“Ascênda isn't about telling people how they should drink,” said Bland. “Ascênda was created out of a need and a clear gap between convenience and quality, For too long, consumers have had to choose between the two. We believed you shouldn’t have to compromise.” Ascênda was built to deliver both.

Ascênda was designed to move naturally across occasions, from the golf course and boat to the pool, dinner, travel, gatherings, and nights around the fire.

The Tequila Soda offers the convenience and portability of a ready to drink, while the Blanco delivers the full tequila experience for those who prefer to sip, mix, or explore the spirit on its own.

Together, the portfolio offers one tequila, two ways to drink it.

NOW AVAILABLE

Ascênda is currently available in Texas, Florida, and Arizona, with nationwide eCommerce availability through Sip Tequila. The brand is continuing to expand distribution across premium retail, hospitality, restaurants, hotels, country clubs, and select accounts.

Ascênda Tequila Soda

5.5% ABV | 12 fl oz cans

100% Blue Agave Tequila

High pH Sparkling Water

Magnesium, Sodium & Potassium

No Added Sugar | No Fillers

SRP: $22.50 per 4 pack

Ascênda Blanco

40% ABV | 80 Proof | 750 mL

100% Blue Agave

SRP: $49.99

Ascênda Blanco

40% ABV | 80 Proof | 1 L

100% Blue Agave

SRP: $54.99

Consumers can learn more about Ascênda and find a retailer at ascendatequila.com/#find

ABOUT ASCÊNDA TEQUILA

Ascênda Tequila is a premium tequila brand founded on the belief that better drinking starts with better tequila.

Its portfolio pairs additive free 100% Blue agave tequila with a premium ready to drink Tequila Soda made with high pH sparkling water and a 3 salt blend, alongside a bottled Blanco produced in Jalisco, Mexico.

The same tequila serves as the foundation of both expressions, connecting the convenience of the can with the authenticity of the bottle.

Drink clean.

To learn more, follow @ascendatequila.com on Instagram.

Media Contact: Tyler Piluzza @ Ascenda Tequila