Gigli Launches Daily Functional Line and SKINNY Mocktails Redefining Wellness & Everyday Beverages

Gigli announced the launch of its new Daily Functional Line and SKINNY Mocktails, advancing the brand’s vision for a more comprehensive approach to functional beverages. The portfolio brings together “Daily Lift” - Energy + Strength, “Daily Glow” - Beauty + Hydration and “Daily Flow” - Mood + Mind, alongside zero-proof SKINNY mocktails made with real fruit juice and adaptogens. The rollout includes a highly successful launch at Hy-Vee.

Stackable Functionality. More Value in Every Can.

Gigli’s approach to stackable functionality brings multiple complementary ingredients and purposes together within a single beverage. Each Daily formula is built around a distinct role in the day, combining ingredients commonly associated with supplement routines in a familiar, convenient format. The result is a lineup designed to offer more than a single headline ingredient or benefit.

Gigli’s Approach to Wellness

Gigli believes the beverage industry needs more options that put wellness first: real ingredients, real benefits and delicious taste. Consumers should be able to choose a drink that aligns with their wellness goals without compromising the flavor they enjoy. By bringing real fruit juice and thoughtfully selected functional ingredients together, Gigli aims to make wellness both approachable and enjoyable. The brand is working to raise expectations for everyday beverages, with clear ingredient benefits and great taste in the same can.

Introducing the Daily Functional Line

“Daily Lift” - Energy + Strength brings together energy, focus and performance in a sparkling beverage. Each serving combines 180 mg of natural caffeine from green coffee bean and guayusa with 3 g of creatine monohydrate and 100 mg of L-theanine. Ashwagandha, Panax ginseng, and vitamins B6 and B12 round out the formula. Flavors include Peach Mango and Strawberry Yuzu.

“Daily Glow” - Beauty + Hydration connects hydration and beauty in one beverage, combining electrolytes with 2 g of hydrolyzed collagen, 240 mg of hyaluronic acid and 3 g of creatine monohydrate per serving. Biotin, vitamin C, L-theanine and ashwagandha complete a formula built for everyday wellness routines, from movement to travel. Flavors include Dragon Fruit and Blackberry Lime.

“Daily Flow” - Mood + Mind puts lion's mane at the center of a mood and mind formula alongside reishi, cordyceps, L-theanine, guayusa, ashwagandha and vitamins C, B6 and B12. Designed around moments that call for focus and balance, it brings functional mushrooms and botanicals into a refreshing daily beverage that helps drinkers be more productive and a whole new way to lock-in. Flavors include Blueberry Acai and Pomegranate Blood Orange.

Real Fruit Juice. No Sucralose. No Aspartame.

In a beverage market saturated with artificial sweeteners and products promoted as “healthier” options, Gigli is asking consumers to look beyond “zero sugar” and “zero calorie” messaging. The brand believes this positioning has conditioned shoppers to accept artificially sweetened taste profiles as the standard for a better-for-you drink. Gigli’s message is simple: “zero” alone does not tell the whole story of a beverage’s ingredients, flavor or functional value.

Gigli’s Daily Functional Line and SKINNY Mocktails contain no artificial sweeteners. No sucralose. No aspartame. Made with real fruit juice and thoughtfully selected ingredients, these beverages put flavor, purposeful functionality and everyday value at the center of the experience.

SKINNY Mocktails Bring Functionality to Social Occasions

SKINNY Mocktails bring Gigli’s emphasis on taste and purposeful ingredients to the cocktail occasion. Made with real juices and adaptogens including ashwagandha and ginseng, the zero-proof line contains under 15 calories and zero added sugar.

The collection includes Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule and Pineapple Mojito, offering familiar cocktail flavors for entertaining, celebrations and everyday unwinding. With SKINNY Mocktails, Gigli extends its beverage vision from daily wellness routines to the moments people come together.

“We believe the next chapter of functional beverages belongs in the everyday beverage aisle,” said Kam Talebi, Founder and CEO of Gigli. “We’re building formulas with complementary ingredients and clear roles in people’s daily wellness routines. With SKINNY Mocktails, we’re extending that approach to social occasions. Our ambition is to change what people expect from the drink they are about to make a choice on, because we at Gigli believe that people deserve better”.

Building on the Gigli Brand

Gigli launched in January 2024 with THC cocktails built around taste, real juice and low calories. The company developed its expanded portfolio in response to customers asking for the same Gigli approach across more moments in their day. Across its existing business, Gigli reports more than 8.5 million cans sold, a presence in 5,500 retail locations and distribution in 21 states.

Highly Successful Hy-Vee Launch and Online Availability

Following a highly successful pre-launch at Hy-Vee, Gigli continues to expand access to its beverage portfolio.

About Gigli

Gigli is redefining everyday beverages with a focus on wellness, real ingredients and delicious taste. The brand believes consumers deserve drinks that contribute to their wellness goals without compromising flavor or enjoyment. Its Daily Functional Line brings complementary ingredients together around Energy + Strength, Beauty + Hydration and Mood + Mind, making functional benefits easier to understand and incorporate into daily routines. Through stackable functionality, Gigli aims to deliver more value and real benefits in every can while encouraging more conscious beverage choices. Its portfolio also includes SKINNY Mocktails and signature THC cocktails, extending the Gigli experience to social occasions.