Paramount Coffee Delivers “One Good Can of Coffee” With Its First Farm-Direct Cold Brew

LANSING, Mich. (Oct. 5, 2026) – The next generation of cold brew delivers more than great taste—it gives you a reason to feel good about every sip. Paramount Coffee introduces One Good Can of Coffee, a premium ready-to-drink cold brew made with farm-direct coffee and certified by OBIIS (One Big Island In Space). The new 11-ounce canned cold brew will make its debut this week at the 2026 NACS Show in Las Vegas. Attendees will find One Good Can of Coffee in the Cool New Products Preview Room as well as in the Paramount Coffee exhibit booth (#C4617). Made from farm-direct 100% Arabica coffee, One Good Can of Coffee is available in three varieties: OBIIS Original Cold Brew, Mocha Cold Brew, and Caramel Cold Brew. Visitors to the Paramount exhibit booth also will experience the company's organic flavored coffees, Aliado farm-direct coffee and other products. The convenient format makes One Good Can of Coffee ideal for today's on-the-go consumers and is an easy way for c-store operators to offer a premium, sustainably produced cold coffee without added equipment, labor, or complexity.

One Good Can of Coffee combines the growing consumer demand for cold brew with a sourcing story that goes beyond the can. Paramount works closely with OBIIS to establish direct relationships with coffee producers around the world, including visiting farms and evaluating their labor, environmental and community practices. Farm-direct sourcing shortens the traditional supply chain, creating greater transparency and giving producers and their communities more opportunity to benefit from the value of their work.

“One Good Can of Coffee is about more than what's inside the can—it's about where the coffee comes from and the people behind it,” said Rich Schaafsma, President of Paramount Coffee. “Through our partnership with OBIIS, we're building direct relationships with coffee producers around the globe. We believe great coffee should taste good, do good and create lasting value for the people and communities that make it possible.”

That approach aligns with growing consumer expectations around responsible business practices. Research from the NYU Stern Center for Sustainable Business and Circana found that 85% of U.S. consumers are more likely to buy a product if the brand engages in sustainable practices. The research also found that sustainability-marketed consumer packaged goods have accounted for nearly 45% of U.S. CPG market growth over the past 13 years.

The new portfolio builds on Paramount Coffee's entry into the ready-to-drink cold brew category earlier this year with Joe Knows Coffee® Cold Brew.

One Good Can of Coffee will be available at ParamountCoffee.com beginning in late October.

Founded in 1935, Paramount Coffee is a 100% employee-owned company dedicated to roasting expertly crafted coffee that enriches lives. The company combines the agility and responsiveness of a craft roaster with big league experience, providing premium-quality coffee, innovative blends, and packaging solutions that help customers stay ahead of evolving consumer trends. As a true partner in its customers’ success, Paramount delivers customized coffee solutions sourced with integrity, including farm-direct and organic options. Available in a wide range of flavors and formats, Paramount’s coffees are served in restaurants nationwide and available through retail and online channels. For more information, visit ParamountCoffee.com or follow on Instagram and Facebook.

# # #