Earth Brands Closes $10M Strategic Investment Round Led by Cimpress, Parent Company of VistaPrint

Funding will expand Earth Brands' American-made custom packaging line, speed up turnaround times and bring more competitive pricing to food service operators nationwide

[New York, NY] — October 15, 2026 — Earth Brands, the custom sustainable packaging company built for food service businesses, today announced it has closed a $10 million strategic investment round led by Cimpress (NASDAQ: CMPR), the parent company of VistaPrint.

Founded five and a half years ago in a dorm room at Williams College by Peter Frelinghuysen and Misha Vitels, Earth Brands makes custom, sustainable products accessible by removing high minimums, long lead times and complicated ordering. The company now serves 500 food service businesses and thousands of individual storefronts.

A Better Way to Buy Packaging

US food service packaging still runs largely on spreadsheets and manual purchase orders, routed through consolidated distributors and inflexible manufacturers that often fail small businesses. Earth Brands was built to change that, offering American-made custom packaging with low minimums and quick lead times.

Cimpress has spent decades making customization accessible to businesses of every size. The partnership gives Earth Brands added resources, infrastructure and expertise to broaden its product offering, shorten turnarounds and deliver more competitive pricing. Earth Brands' team, mission and commitment to its customers remain unchanged.

"When we met Robert Keane, it was different from anything we'd experienced in fundraising," said Peter Frelinghuysen, Co-Founder of Earth Brands. "Straightforward conversations, quick decisions and a real understanding of our business that might not show on paper. He sketched out a deal on a napkin at lunch. Cimpress's investment reinforces our commitment to American-made custom packaging, low minimums and quick lead times. Today that powers 500 food service businesses and thousands of storefronts. With Cimpress behind us, we're building toward every operator in the country."

"We started Earth Brands because we believed small businesses deserved the same access to high-quality, custom products as the biggest brands in the world," said Misha Vitels, Co-Founder of Earth Brands. "Partnering with Cimpress lets us move faster on everything our customers have asked for, including more products, faster turnarounds and better pricing, without changing who we are. This milestone belongs to our team, who have stuck with us through thick and thin."

"I spend a lot of time with founders across sustainable packaging, and Peter and Misha have built something impressive at Earth Brands: a sharp understanding of what their customers need and the discipline to deliver it. Connecting entrepreneurial teams like theirs with Vista is one of the most rewarding parts of my work." said Bernhard Heiligtag, Executive Director Corporate Development, Cimpress.

About Earth Brands

Earth Brands makes American-made custom, sustainable packaging for food service businesses, with low minimums, quick lead times and simple ordering. Founded at Williams College by Peter Frelinghuysen and Misha Vitels, the company serves 500 food service businesses and thousands of individual storefronts.

About Cimpress Cimpress (NASDAQ: CMPR) is the parent company of VistaPrint and has spent decades making customization accessible to businesses of every size.