Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

NAD+ You Can Drink. NAD4ME Hits Sprouts Shelves Nationwide

Promoted post by NAD&ME Corp.

Nov. 13, 2026 at 11:57 am

XLinkedInRedditFacebookEmail
Report Press Release
#nad4me #sprouts
Non-Alcoholic BeveragesSupplements
Listen to this article
  • image-01

Two caffeine-free sparkling drinks bring a molecule at the center of longevity research to the grocery aisle.

November 11, 2026 — What does longevity science taste like? At Sprouts Farmers Market, shoppers can now find out. NAD4ME launched nationwide at Sprouts on November 1 with two flavors, Minty Lime Spark and Tropical Wave. Each 12-ounce can contains NAD+ itself, a molecule our cells use to turn nutrients into energy.

For founder Waldemar Schlemmer, the idea started with a simple question. “At three in the afternoon, I want something cold that tastes great. I don’t always want another coffee. I kept coming back to the same thought. What if getting NAD+ into my day were as easy as opening a can?”

The afternoon slump is familiar to anyone who’s read the same sentence three times at their desk. Behind the wheel, the stakes are higher. The U.S. National Highway Traffic Safety Administration identifies late afternoon as one of two peak periods for drowsy-driving crashes. Timing shows up in medicine, too. A study of nearly 22,000 visits for respiratory infections found that doctors were more likely to prescribe unnecessary antibiotics toward the end of a morning or afternoon clinic session.

“Three o’clock is when I think about how much of my day still matters to me,” said Schlemmer. “I’ve still got work to finish, but I’ve also got kids I want to listen to when I get home. Our mission is to make longevity science part of ordinary days like that.” The brand’s 3 PM Diary turns that idea into a daily ritual. Open a cold can, take a minute, and write down an answer to one question: What do I want to make time for next?

Getting NAD+ into that can took years. NAD+ can break down in liquid, so adding it to a recipe was only the beginning. NAD&ME developed a way to wrap the molecule in a microscopic layer of lipids. That protective layer is designed to keep NAD+ stable in the drink and help shield it as it passes through the stomach toward the small intestine.

NAD&ME began developing its drinks in 2019 and launched online in April 2026. Now, through the Sprouts Forager Program, shoppers can discover both flavors on their grocery run. The founders are supporting the rollout with in-store tastings.

“I wish everyone who shops at Sprouts could meet the people I met in Phoenix,” said Schlemmer. “They care about what goes into a product, how it tastes, and whether it brings something genuinely new to their customers. Their Forager team gave a young company like ours a chance to put NAD4ME on shelves across the country. Now someone can walk into Sprouts for their weekly groceries and come home with a drink they’ve never tried before. That’s what I love about Sprouts. To the people who made it happen, thank you.”

Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Sprouts
    SproutsRetail & Sales
    External Link Icon
    View on Nombase

Latest News

Brown-Forman US RTD Director Talks Expansion Plans

Brown-Forman US RTD Director Talks Expansion Plans

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein

Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Sales Manager - Commonhouse Aleworks

Sales Manager - Commonhouse Aleworks

SUNBOY - Director of Sales - SUNBOY

SUNBOY - Director of Sales - SUNBOY

New Hampshire Sales Representative - Allagash Brewing Company

New Hampshire Sales Representative - Allagash Brew...

Key Account Manager - Good Boy Vodka

Key Account Manager - Good Boy Vodka

Sales Representative - DWS Printing & Packaging

Sales Representative - DWS Printing & Packaging

Zone Manager - Greater Hartford CT - Brescome Barton

Zone Manager - Greater Hartford CT - Brescome Bart...

View All Jobs|Post a Job

More News

Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump

Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump

Suja Beats Q3 Estimates, But Warns Slower Growth Will Stretch Into 2027

Suja Beats Q3 Estimates, But Warns Slower Growth Will Stretch Into 2027

Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes

Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes

Maryland Revises Distribution Rules for RTDs

Maryland Revises Distribution Rules for RTDs

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Chief Marketing Officer - Baxter Brewing Co. - Baxter Brewing Co.
  • SUNBOY - Regional Sales Manager - California - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Florida - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Texas - SUNBOY - SUNBOY
  • SUNBOY - Director of Sales - SUNBOY - SUNBOY
  • Director of Brewery Operations - Third Space Brewing - Third Space Brewing
  • Sales Representative - Sarene Craft Beer Distributors - Sarene Craft Beer Distributors
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands
  2. Brown-Forman US RTD Director Talks Expansion Plans
  3. CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy
  4. Review: Pure Genius Shots Are A Smart Choice For On-the-Go Protein
  5. Reed’s Secures $10M Private Placement to Fuel Turnaround Amid Sales Slump
  6. Suja Beats Q3 Estimates, But Warns Slower Growth Will Stretch Into 2027
  7. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  1. A New Silky Smooth Ritual: GoodOnya Unveils the Matcha Collagen Latte
  2. Jack Daniel’s Debuts 2026 Heroes Selection: a Single Barrel Barrel Proof Rye
  3. Big Sipz Enters Category with Resealable Vodka Innovation: Big Sipz Lyte Ade
  4. Aperol & Hilary Duff Are Going Home for the Aperolidays, Bringing the Brand’s Spirit of Togetherness to the Holiday Season
  5. Quincy Teams Up with Content Creator Hallie Batchelder to Launch “Hallie’s Way” Spicy Dirty Martini Mix
  6. Lakewood Brewing Co. Releases 14th Anniversary Edition Bourbon Barrel Temptress XIV at VIP Release Party
  7. Kava Haven Launches at Binny’s Beverage Depot
  1. Brown-Forman US RTD Director Talks Expansion Plans
  2. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  3. Maryland Revises Distribution Rules for RTDs
  4. Lewis Hamilton’s Almave Laps Into RTDs
  5. Stoli Returns to the US Market After Bankruptcy
  6. Morales Beverage Group Signs LOI to Acquire Green Light’s Texas and Florida Distribution Assets
  7. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  1. Brown-Forman Ramps Up RTD Offerings
  2. Heavy Seas Files for Chapter 11 Bankruptcy, Founder to Retire
  3. Brewbound Podcast: Jeff Stuffings Explains Why Jester King is Seeking a Buyer
  4. A Test Case For What December’s Federal Hemp Ban May Look Like
  5. Press Clips: Southern Glazer’s Portfolio Mix, a Potential Barley Price War & Short’s Holiday Pack
  6. Constellation Brands Appeals Preliminary Injunction Blocking Exit from Coors Distributing
  7. Brewbound Live 2026 Is Less Than 30 Days Away: Your Guide to the Beer and Bev-Alc Industry’s Year-End Event
View All|Submit News

Promoted PR Posts

SweetLeaf Releases First “State of Sweeteners” Report, Finding Consumer Perceptions of Stevia Are a Decade Behind the Aisle

SweetLeaf Releases First “State of Sweeteners” Report, Finding Consumer Perceptions of Stevia Are a Decade Behind the Aisle

The 5th Ingredient Launches Beer30 Insights, the First AI-Powered Intelligence Tool for Craft Breweries

The 5th Ingredient Launches Beer30 Insights, the First AI-Powered Intelligence Tool for Craft Breweries

Restock | CPG Sales CRM, Distributor Management & Field Execution

Restock | CPG Sales CRM, Distributor Management & Field Execution

Kestrel Vision Group to Showcase Integrated Packaging Quality Solutions at PACK EXPO International 2026

Kestrel Vision Group to Showcase Integrated Packaging Quality Solutions at PACK EXPO International 2026

Hall Of Fame Bourbon Honors Andruw Jones With Georgia-Exclusive Release in Signature Baseball Bat Bottle

Hall Of Fame Bourbon Honors Andruw Jones With Georgia-Exclusive Release in Signature Baseball Bat Bottle

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase