Rot Like a Champion with Tito’s
Tito’s aims to start a new Thanksgiving tradition with the return of the Tito’s Turkey Rot for a second year.
While others may run their holiday 5Ks, Tito’s invites fans to stay on the couch this year, albeit for a good cause. Following the initial $500,000 donation to Meals on Wheels America, Tito’s will give an additional $10 for every person who signs up at titosvodka.com/turkeyrot or comments on a qualifying Turkey Rot social post, up to $1 million in total through November.
The campaign also includes “high-performance inactivewear” – everything from a water bottle ($5) to a Brooklinen Turkey Rot Robe ($149) – with 100% of net proceeds going to Meals on Wheels America.
“If you’ve married into a turkey trot family, you know nothing tests a relationship quite like finding out your in-laws think a 5K is an appetizer,” said Taylor Berry, SVP of Marketing for Tito’s Handmade Vodka. “We think the holidays already ask enough of us, so we’re bringing back Tito’s Turkey Rot. No alarms, no running shoes, no cardio. Just commit to the Rot, grab your favorite people and a Tito’s cocktail, and do some good by doing absolutely nothing. Finally, a Thanksgiving tradition where staying on the couch counts as participation.”
Watch the full promo below:
Johnnie Walker Brings Star Power
Check the credits on this one: Academy Award-winning director Damien Chazelle (La La Land) teams with Sabrina Carpenter for a stylish night out in a new short film for Johnnie Walker.
Inspired by French New Wave cinema, the one-minute spot features Carpenter sauntering through celebrations and unexpected moments, with a cocktail in hand, naturally.
The film is the latest chapter in Carpenter’s multi-year global partnership with Johnnie Walker, which was announced in August 2025. It follows her signature Go Go Highball serve and a limited-edition Johnnie Walker Black Label bottle, which are rolling out in Europe, Australia and North America.
“Working with Johnnie Walker and Damien was such a creative adventure. We wanted to create a true cinematic experience that was playful, unexpected, and full of personality. I’m a long time fan of Damien’s work – so it was exciting to bring this visual world to life alongside him,” said Carpenter.
Watch the film here:
Stateside, Stars & Stripes
Philly-based Stateside Brands is embracing modern Americana for the launch of its new campaign and brand refresh, dubbed “The New American Classic,” to support its flagship vodka.
Launched in 2015, Stateside Vodka has expanded to 36 U.S. markets and established partnerships with MLB clubs like the Philadelphia Phillies and New York Yankees. Yet much of its recent growth has come from RTDs, highlighted by its Surfside vodka iced teas and lemonades. Super Lyte Hard Ade, which debuted in March 2026, has emerged as a category leader in the midst of a breakout year for spiked sports drinks. Its portfolio expanded again last week with tequila-based Playa Vida.
The lifestyle campaign, made with Philadelphia agency Quaker City Mercantile, is set around the city: think corner bars, tailgates and at home on the dinner table. The refresh also adds a merch line of hats, tees, hoodies and rugby shirts, and drops the price to $20 for a 750ml bottle.
“Stateside Vodka is the foundation of our whole company, and building out the identity where it all started in our hometown feels like a full circle moment,” said Matt Quigley, President and co-founder at Stateside Brands.
Listen: Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode