Pursuit Spirits Introduces Pursuit United Joint Operations Bourbon for Veterans Day

FOR IMMEDIATE RELEASE: November 11, 2026

A five-barrel blend of Pursuit United Double Oak Bourbon, created by Master Blender Ryan Cecil alongside veteran Pursuit Ambassadors representing the Air Force, Navy, Army, and Marines. The limited 825-bottle release benefits Fisher House Foundation, with $5 from every bottle sold donated to the organization.

LOUISVILLE, KY – November 11, 2026 – Pursuit Spirits, the independent whiskey blender founded by the creators of the number one whiskey podcast, Bourbon Pursuit, today introduced Pursuit United Joint Operations Bourbon, a Veterans Day release blended with veterans and dedicated to those who serve. For every bottle sold, Pursuit Spirits will donate $5 to Fisher House Foundation, which provides military and veteran families with a place to stay at no cost while a loved one receives medical care.

Joint Operations brings together five barrels of Pursuit United Double Oak Bourbon, each with a different stave profile, to create a blend unlike anything else in the Pursuit lineup. Bottled at 108 proof, the release totals just 825 bottles. It is already in distribution and on store shelves across states where Pursuit Spirits products are distributed with only a handful of bottles set aside for the gift shop at Pursuit's Whiskey Row location in Louisville beginning on Veterans Day, Wednesday, November 11, 2026.

Like every Pursuit United whiskey, Joint Operations starts with contract-distilled mash bills, yeast combinations, and custom barrel profiles that are expertly blended in Louisville. Its foundation is a blend of straight bourbons sourced from Bardstown Bourbon Company, [Tennessee distilling partner], and Finger Lakes Distilling, bringing together two low-rye recipes and a wheated bourbon. That blend becomes Pursuit United Double Oak Bourbon through Pursuit's double oak program, which has been developing custom stave profiles since 2022.

The whiskey's development began with Pursuit's ambassador team, who lead Pursuit tastings. Among them are veterans of the Air Force, Navy, Army, and Marines. Earlier this year, those ambassadors assembled in Louisville with a single mission: to build a whiskey honoring the people they served with. Working alongside Ryan Cecil, they tasted through barrels of Double Oak Bourbon carrying different stave profiles and built the blend from five of them.

Tobacco, an American oak stave from Independent Stave Company with a custom toast, brings black walnut, maple, and sweet cherry pipe tobacco. French Oak Medium Toast adds vanilla, custard, fruit, and light tannins. Oak Bomb, a hybrid of American and French oak seasoned 18 months at Seguin Moreau's Napa cooperage, contributes rich cola, cherry, and deep oak tannins. Sweet Shoppe layers in brown sugar, caramel, maple, and a faint wisp of oak smoke, while Crème Brûlée rounds out the blend with custard and brown sugar. Five profiles with one mission.

"Every veteran at the event had a different palate and a different opinion, which is exactly what you want in a blending session," said Ryan Cecil, Co-Founder and Master Blender at Pursuit Spirits. "We kept pulling barrels until the blend made sense to everybody. None of the five barrels overpowers the others, but have different profiles. Every profile pulls in the same direction, and that's the whole idea behind the name."

The result is a layered, unified bourbon with bold notes of root beer and dark fruit that give way to toasted oak and hot fudge, closing on a rich finish of cacao.

Fisher House Foundation builds comfort homes at military and VA medical centers where families can stay at no cost while a loved one receives treatment, and has served more than 570,000 military and veteran families since 1990.

Pursuit United Joint Operations Bourbon is available now at retailers in Pursuit Spirits' distributed states with an MSRP of $74.99. A limited number of bottles from the 825-bottle run will be available at the Pursuit Spirits gift shop on Whiskey Row, 722 W. Main St., Suite 100, Louisville, Kentucky, beginning on Veterans Day, Wednesday, November 11, 2026.

Raise this one with purpose.

ABOUT PURSUIT SPIRITS: Pursuit Spirits is an independent American whiskey brand founded by Kenny Coleman and Ryan Cecil, creators of the Bourbon Pursuit podcast. Based in Louisville, Kentucky, the company partners with distilleries across the country to source and blend bourbon and rye whiskeys to its specifications. Its Pursuit United line brings together whiskeys from different distilleries, mash bills, and barrel types. At its Whiskey Row location, Pursuit Spirits offers guided whiskey experiences, private barrel selections, and opportunities for guests to fill their own bottles. The company is a member of the Kentucky Bourbon Trail and is also home to P. Club, its whiskey membership program, and Trial + Error, a cocktail lounge located beneath its Whiskey Row space.

LOCATIONS: Distillery Location: 1700 Mellwood Ave., Louisville, KY 40206

Whiskey Row Location: 722 W. Main St., Suite 100, Louisville, KY 40202

Contact: Pursuit Spirits Media Team