REBBL CLEAR Launches at Whole Foods Market, Expanding the Brand’s Leadership in RTD Protein

REBBL’s newest protein innovation brings 20g of clear whey protein and zero sugar to the refrigerated beverage set

NEWPORT BEACH, Calif. — October 20, 2026 — REBBL®, a leader in the ready-to-drink (RTD) protein category, today announced the launch of REBBL CLEAR at Whole Foods Market locations, marking the latest expansion of the brand’s innovative protein portfolio.

First previewed at Natural Products Expo West 2026, REBBL CLEAR’s new protein hydration drink is now available to buy for the first time. Each bottle delivers 20g of complete whey protein in a crystal-clear, crisp and refreshing drink with bright fruit flavor, zero sugar and 80 calories. It's made for the moments when a thick protein shake doesn't fit: after a morning workout, during an afternoon slump, with a meal, after dinner, or anytime a light appetite calls for something delicious and refreshing.

Available in four flavors—Mixed Berry, Lemon Lime, Strawberry Watermelon and Mandarin Orange—REBBL CLEAR also delivers essential electrolytes for hydration support including potassium, magnesium, and sodium, along with 20% DV of zinc for immune support.

The launch builds on REBBL’s continued innovation in the fast-growing RTD protein category. From its plant-powered protein beverages to its expanded high-protein offerings, REBBL has continued to evolve the category with functional beverages designed to deliver high-quality nutrition without compromising taste or convenience.

REBBL CLEAR (MSRP: $4.99) is available beginning October 1, 2026, at Whole Foods Market stores nationwide.

About REBBL:

REBBL makes ready-to-drink protein that doesn't follow the rules of the protein aisle. That means no chalky textures, no sugar overload, and no trend-chasing. Every ingredient earns its place: quality protein from sources that fit your needs, made delicious without relying on sugar. From smooth, craveable protein shakes to light, refreshing REBBL CLEAR, REBBL is built for real routines, including mornings, workouts, evenings, and everything in between. Fuel your inner REBBL. REBBL is a portfolio brand of SYSTM Foods.