BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Retail
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Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
Soft Volumes Lead to Slower Non-Alc Beverage Sales in June
Non-alcoholic beverages sales decelerated in late June, as dollar sales grew just 1.4% in the two-week period ending June 27, down from 3.2% in the broader four-week period, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
How Mingle Mocktails Won with Whole Foods
In this video from BevNET Live New York 2026, Laura Taylor, founder of mocktail brand Mingle, and Samantha Fletcher, senior category manager for adult non-alcoholic at Whole Foods Market, talk through how Mingle was able to break through the crowd and get a foot in the door.
Non-Alc Beverage Sales Stay Stable in Early June
Non-alcoholic beverages were up slightly in the beginning of June, as dollar sales grew 4.9% in the 52-week period ending June 13, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Retailer Profile: Vitamin Shoppe
In this video from BevNET Live New York City 2026, Vitamin Shoppe senior director of merchandising Nicolletta Payne sits down to walk through her approach to crafting the chain’s beverage set and why providing sales data is vital to a successful pitch.
Spec’s Expands West, Acquires Nevada’s Lee’s Discount Liquor
Spec's Wines, Spirits & Finer Foods is expanding out of Texas with the acquisition of Lee’s Discount Liquor, Nevada’s largest independent liquor chain, the companies announced today.
Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion
Modern agua fresca maker Bawi has closed a $6 million investment as it sets its sights on the West Coast and moving into foodservice.
Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May
Non-alcoholic beverage sales maintained a steady growth curve in the first half of May, as dollar sales rose 2.5% in the 52-week period ending May 16, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Looming THC Ban Has Retailers, Brands Searching For Alternative Buzzes
Hemp beverage retailers and non-alc brands are preparing to pivot into non-THC alternatives as the November ban looms.
Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?
Non-alc wine is betting that a reduced entry price point, more variety and a sprinkle of functionality will bring more mainstream consumers to the set.
Box Store Battle at Bev Forum: Target, Walmart Sales Strategies
What should beverage brands think about when pitching the Minnesota-based macro-store, or the bosses in Bentonville?
Non-Alc Beverages Remain Healthy in Retail and on Amazon
April brought healthy growth to the non-alcoholic beverage sector, as the category reported dollar sales up 2.3% in the 52-week period ending May 2, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
Former OWYN Execs Target ‘Full-Day’ Function With New Energy Powders
Founded by former OWYN executives, Day/Dream is positioning around the idea that specific functional benefits should be tailored to day parts.
Retailers Add More Space For High ABV RTDs, NA Analogs, THC
Buyers at some of the largest bev-alc chains are carving out shelf space for non-alc (NA) analogs and hemp-derived THC beverages, while meeting demand for culturally-inspired and high ABV ready-to-drink (RTD) cocktails.