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April brought healthy growth to the non-alcoholic beverage sector, as the category reported dollar sales up 2.3% in the 52-week period ending May 2, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Non-alc wine is betting that a reduced entry price point, more variety and a sprinkle of functionality will bring more mainstream consumers to the set.
What should beverage brands think about when pitching the Minnesota-based macro-store, or the bosses in Bentonville?
![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
Founded by former OWYN executives, Day/Dream is positioning around the idea that specific functional benefits should be tailored to day parts.
Buyers at some of the largest bev-alc chains are carving out shelf space for non-alc (NA) analogs and hemp-derived THC beverages, while meeting demand for culturally-inspired and high ABV ready-to-drink (RTD) cocktails.
Starbucks’ turnaround efforts are beginning to yield results, with the coffee giant delivering both top and bottom-line growth for the first time in two years in fiscal Q2 2026.
Convenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025, prompting some more optimism from retailers, according to the latest Beverage Bytes survey of c-store retailers.
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
After seeing some slowdown at the beginning of last month, non-alcoholic beverage sales remained “healthy and stable” with light acceleration in the two-week period ending March 21, 2026. according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
