BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Retail
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Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
Starbucks: ‘Milestone’ FY Q2 Delivers Top and Bottom-Line Growth for First Time in Over Two Years
Starbucks’ turnaround efforts are beginning to yield results, with the coffee giant delivering both top and bottom-line growth for the first time in two years in fiscal Q2 2026.
Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage Growth
Convenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025, prompting some more optimism from retailers, according to the latest Beverage Bytes survey of c-store retailers.
Wet Hydration Lands NBA Star Paul George, Raises $10M
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
‘Fizz for Kids’ Brand Roxberry Hits Modern Soda Set in H-E-B
The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
From Biohackers To Beverages: Can Paraxanthine Break Into The Mainstream?
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Energy, Sports Drinks Lead Beverage Sales In C-Stores – But Traffic Is Stalling
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
Michael B. Jordan Leaves MOSS As The Brand Restructures
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
Target Expands THC Drink Opportunity In Minnesota
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
March Brings Accelerated NA Beverage Growth, NIQ Reports
After seeing some slowdown at the beginning of last month, non-alcoholic beverage sales remained “healthy and stable” with light acceleration in the two-week period ending March 21, 2026. according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
NA Beverages Remain “Healthy” in Early March
Non-alcoholic beverage sales decelerated in the two-week period ending March 7, 2026, with weaker volume growth and pricing action leaving retail sales “healthy” but slowing, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Will The Inverted Food Pyramid Increase Costs For Consumers?
The new Dietary Guidelines direct consumers to “eat real food,” but it also could increase consumers' annual grocery bill by 32%.
Milo’s Aims to Control the Chilled Category
Lemonade and sweet tea brand Milo’s is building toward a goal of $1 billion in retail sales by investing across production, distribution and innovation.