Retail

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Health Promises Fading, Agentic Appeal Rising in 2027 Trends Report

Consumers are starting to get fed up with being told what they need, rather than offered what they want, according to Tastewise’s 2027 Food and Beverage Forecast. The annual webinar claimed that the “Health Promise” made by food and beverage brands is fading from relevance and in some cases is becoming a turnoff.

Non-Alc Beverages Accelerate in Late Summer Retail Sales

Non-alcoholic beverage sales were “healthy and modestly accelerated” in the two-week period ending August 22, 2026, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research. According to the data set, which tracks U.S. retail (including c-store and Costco) and online Amazon sales, dollar sales grew 4.9% year-over-year in the two-week period.