BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Retail
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Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
Volume Rebound Provides Strong Growth for Non-Alc Beverages
Stronger volume gave non-alcoholic beverage sales a hefty boost in the two-week period ending February 21, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch
Costa Rica-based Kombucha Culture is scaling into the U.S. after building its brand in its home country over the last decade.
Mushroom Energy Brands Take Diverging Paths to Mainstream
Startup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand from Odyssey last month the two companies are now exploring different paths to growing their business.
Shot Maker Proper Wild Adds $10M, Bets On Energy Gummies
Energy drink brand Proper Wild raised $10 million to support the launch of its caffeinated gummies as it scales the line alongside its shots.
Non-Alc Beverage Sales Remain ‘Healthy’ Despite Volume Slide
Non-alcoholic beverage sales stayed “healthy and broadly stable on a sequential basis,” despite mild volume declines, in the two-week period ending January 10, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Beverage Bytes: Energy Drink Boom Lifts Convenience Retailers’ Growth Forecasts
Although c-store beverage sales decelerated sequentially in the fourth quarter – driven by weaker traffic – retailers expect non-alcoholic beverage growth to re-accelerate in 2026.
SPINS Braces For Agentic Shopping With MikMak Acquisition
SPINS acquired commerce intelligence and omnichannel orchestration platform MikMak this week, accelerating its capabilities for enabling and measuring consumer engagement throughout the shopping experience “across physical, digital, and agentic shelves.”
Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Texas Drink Makers Emphasize Gut Health At Winter FancyFaire
Founders’ faith in the gut-health beverage trend showed no sign of slowing at the Specialty Food Association’s Winter FancyFair this week. From live-culture water kefirs to the expanding set of…
Sprouts ‘Mainstreams’ THC Drinks With 120-Store Launch
Sprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.
Non-Alc Beverage Sales Accelerate In Late December
Volume sales gains contributed to “modestly accelerated” growth for non-alc beverages in the two-week period ending December 27, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Non-Alc Beverage Sales Remain ‘Healthy’ In December
Non-alcoholic beverage sales were “healthy but modestly decelerated” during the two-week period ending December 13.
How to Navigate and Scale Within Independents Retailer Networks
Build in your backyard and own a territory before widespread, national expansion. These cliches are often at the core of emerging brands’ growth strategies and for good reason. But finding independent retail accounts can have its limitations and ensuring these are high visibility and high loyalty partnerships is essential.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.