Lumen Sparkling Protein
To mark its nationwide launch at Sprouts Farmers Market, sparkling protein drink maker Lumen has created a new tropical coconut flavor, Cocolada, exclusively for its new retail partner. Each features 16 grams of protein per 12 oz. slim can. Get more details at morelumen.com.
AriZona
July 4th is just one day, but the celebrations are going all summer in beverages. To mark the occasions, AriZona has teamed with Circle K for the exclusive limited-time release of AriZona Sparkling Patriotic Punch. Get more details at drinkarizona.com.
BRĒZ
Hemp ban or not, innovation keeps rolling out in hemp beverages. This week it’s BRĒZ Black Cherry Lemonade OGX, an LTO which offers a tart, sweet refreshment with less than 5 grams of added sugar from fruit juice. Coming in at 10mg THC/20mg CBD, these are now available online and in stores nationwide where hemp drinks are sold. Find out more at drinkbrez.com.
C4 Hydrasport
Nutrabolt’s flagship supplement and energy drink brand C4 is now offering on-the-go hydration. C4 Hydrasport Stick Packs are now available exclusively in Walmart in 6-count variety packs featuring three zero-sugar, zero-caffeine flavors: Lemon Lime Burst, Frozen Bombsickle and Citrus Crush. Get more info here.
Javvy Coffee
As demand for protein drinks continues to soar, Javvy is expanding its Protein Refreshers line with two new flavors: Strawberry and Blackberry Lemonade. Both are available on Amazon and Target (online and in stores) for $39.95 each, delivering 10 grams of protein, 3 grams of fiber, prebiotics, collagen, electrolytes, and 45 mg caffeine per serving. Head to javvycoffee.com to learn more.
Lowkey Coffee
Premium decaf is a growing space, and now there’s a new name in the mix. For its official launch this week, Lowkey Coffee is debuting its RTD decaf cold brew, available in two unsweetened varieties, Vanilla and Black, in 7.5 oz. slim cans. Get more information at drinklowkey.com.
Sip Elixirs
Drink your hemp while you can, we say. To that end, shot specialist Sip has launched a limited edition “Sip into Summer” Variety Pack featuring six of the brand’s most popular SKUs: Tropical Crush (Chill), Watermelon (Chill), Hurricane (Party), Electric Lemon (Party), Wild Berry (Sleep) and Citrus Spark (Energy. You’ll also get a Summer Sip Canvas bag as a free gift when you order, which you can do at sipelixirs.com.
Quaker
After a short-lived oat-based RTD back in 2018, Quaker is taking another crack at beverages, this time with a ready-to-mix line called Oat Shake to Go. It’s available in two flavors, Strawberry & Banana and Cinnamon Vanilla; to prepare, just add 8 oz. milk, plant milk or water and shake. Read more about it here.
Sip Elixirs
Drink your hemp while you can, we say. To that end, shot specialist Sip has launched a limited edition “Sip into Summer” Variety Pack featuring six of the brand’s most popular SKUs: Tropical Crush (Chill), Watermelon (Chill), Hurricane (Party), Electric Lemon (Party), Wild Berry (Sleep) and Citrus Spark (Energy. You’ll also get a Summer Sip Canvas bag as a free gift when you order, which you can do at sipelixirs.com.
Cann
The great hemp pivot has already begun for some brands, and THC category pioneer Cann’s decision to go that route signals its commitment to remain viable should the much-debated ban remain in place. This week it announced the launch of 0MG (pronounced O-M-G), its first THC-free line, in 12 oz. slim cans in two SKUs (Blood Orange Cardamom and Lemon Lavender) available on its website. More details here.
Waiākea
To celebrate its 14th anniversary, Waiākea Hawaiian Volcanic Beverages has launched a new line of premium water in reusable glass bottles, called Pa’a. Available in still or sparkling, Paʻa is made with 40% recycled glass (cullet), with a goal of increasing that to 100% over the next five years. Find it in 6-packs of 750mL bottles for $40 at waiakea.com.