SaladPower is a product that was created after the company’s founders went around New York City looking for juice only to find two common themes: high sugar and high price.
Launched by the founders of Saint Archer Brewing, Villager Goods is a company that aims to launch a suite of lifestyle products under the brand. From our perspective as folks who have seen countless coconut waters come and go, it seems daunting to turn something like coconut water -- even an organic one -- into something that’s going to spark the movement that the company is after.
Schneider is a seasoned executive whose work thrives at the collision of brand, experience and product. He has deep roots in branding, mobile, content and events. Prior to BevNET, Schneider led major rebranding efforts for technology and consumer companies Skyhook and GasBuddy, and he was the CMO of Apptopia.
Since being acquired by Pure Steeps in 2016, Wonder Drink, which has been in the kombucha business since 1999, has been undergoing a bit of an evolution in both branding and messaging. Now months after the acquisition, the brand has added its first new flavors to the lineup.
The concept behind 4 Some seems like a timely one: take the good parts (namely the fruit flavor) of a cold-pressed and high pressure processed juice and add fiber and plant based protein to create a well-rounded beverage with a variety of benefits.
WTRMLN WTR has expanded its line with several new products, launching nationwide at Whole Foods. The new offerings are called BLNDS (“blends”) and feature a pairing of their watermelon water base blended with another ingredient: LMN (lemonade), CHRRY (tart cherry), LME (lime), and GNGR (ginger).
The nexus of drinkable soup and bone broth is something that works quite well and, after seeing and tasting what the company has created, feels like it might have larger potential than either concept does by itself.
While the size update is definitely a step forward for the brand, it’s the label update that we’re most excited about.
With Turmeric Golden-Milk already in its lineup, Rebbl’s latest offering, Turmeric Lemon Tart, clearly shows that the company sees opportunity in turmeric-based offerings.
Dreaming Cow Yogurt is a company that produces New Zealand-style grass-fed yogurt that is 100 percent pastured raised. To date, their product line has consisted of a line of cream top yogurts, but now they are moving into the beverage category with Lush, a new line of drinkable yogurts.
Secret Squirrel has taken somewhat of a purist approach with its cold brew tea line. The three blends, which include Rwanda Black, Sencha Green, and, for the only flavored variety, Mint Green, are very lightly sweetened and have rather assertive tea flavors.
On the surface, salted caramel is something that says indulgence and dessert, so a pairing with a chocolate beverage is appealing and intuitive. But, just like the other Rau flavors, the flavor is quite mellow.
Overall, the teas appear to have the makings of a product line that can compete in the mainstream premium RTD tea set.
Thirty is a low-calorie beverage that is billed as a “health-focused recovery drink.” The product’s formulation includes electrolytes, which, according to the company are intended to be “nearly triple” the amount found in a standard sports drink.