Rebbl’s Sparkling Prebiotic Tonics is a line of USDA certified organic beverages that contain 6 grams of prebiotic fiber per 15.2 oz. bottle.
In this episode, Jason Shiver, the CEO of fast-growing sparkling water brand Waterloo, discussed his strategy for winning in a crowded and highly competitive category. Shiver spoke about how he’s applied past lessons to his current role, the challenges of managing rapid growth and how he establishes and communicates metrics for success.
Ajay Dhawan is the co-founder of Golden Tiger, an early stage beverage brand that aims to recover and revitalize Americans with its Ayurvedic-inspired formulation. The line of wellness drinks features bioavailable turmeric and highlights curcumin, the active ingredient which helps fight inflammation in the body.
Melissa Hartwig Urban, co-founder/CEO of Whole30, explained why she describes the lifestyle program as an “experiment” and why she is staunchly opposed to the idea of moderation. She also discussed the selective process for brands to become “Whole30 approved,” why she spends the majority of time at work messaging with members of her community, and why she decided to open up about past challenges in her life.
Teakoe Tea Supply Co. recently announced the launch of a four-SKU line of sparkling tea beverages. The products are packaged in 12 oz. cans and all four varieties contain 30 calories or less and 7 grams of sugar or less, thanks to the use of stevia.
Chris Kirby, founder/president of Ithaca Craft Hummus, spoke about how he identified white space in the hummus category and what he learned during four years of operating his own production facility. He also urged entrepreneurs to be thoughtful about their retail relationships and deliberate about expenses, and discussed why he hires people that are highly self-sufficient.
Produced by Left Hand Brewing and WAAYB Organics, Present is a line of flavored sparkling waters that are enhanced with USDA Organic certified hemp extract. The products feature 20 mg of full spectrum CBD per 16 oz. can.
Stacey Wood founded Whole Harmony with her partner David Soule as a vehicle to educate consumers on the benefits of plant medicine. The pair believes their community focus and authenticity is what sets the brand apart, as they connect with consumers through handcrafted tonics and elixirs using herbs sourced from their farm.
Alex Day, co-founder of trendsetting cocktail bar Death & Co., spoke about his thoughtful approach to innovation and branding. He also explained why articulating the brand’s style is an “ongoing process,” why the Death & Co. considers itself a content creator as much as a bar, and why it never “follows trends out of fatigue.”
In this gallery, we highlight a handful of notable new products introduced at this year's National Association of Convenience Stores (NACS) trade show, including innovations from Coca-Cola, Danone/White Wave, Nestle Waters and Keurig Dr Pepper.
In this episode, we’re joined by Ashleigh and Trey Lockerbie, the co-founders of organic kombucha brand Better Booch, who joined us for a conversation about the good, the bad and the ugly of a brand revamp. As part of our conversation, they discussed how the process helped shape the strategy that now serves as the foundation for the company’s future.
The Bitter Housewife is best known for its line of small batch cocktail bitters that are made in Portland, Oregon. Now, the company is expanding this concept with a zero calorie ready-to-drink beverage that combines bitters and carbonated water.
Yash Kankaria is the Chief Growth Office for Shot X, a company aiming to help consumers live healthier lifestyles through daily supplement shots. The brand’s first product is a shot made with curcumin, the active ingredient extracted from turmeric root, which Kankaria states helps destroy toxins in the liver.
Harmless Harvest’s latest entry is a line of plant-based USDA organic certified beverages that offer 12 grams of protein, 5 grams of MCTs and 3 grams of fiber in a low sugar format. The product line is launching with three flavors: Toasted Coconut, Vanilla Spice and Chocolate.