Private label is having a major moment — and brands need to decide how they’ll respond. The hosts unpack why more retailers are embracing private label, how brands can leverage it to strengthen cash flow without undermining their own business, and why saying no to an opportunity could simply hand it to a competitor.
Protein comes in all shapes and sizes in this week's new product gallery, all the way from 3.3 oz. shots (VKTRY) to David's new 30 gram shake. There's also new drops from Lapo's, Hiyo, Zevia, Saint James, and more.
The organic sparkling drink offers a refreshing, lightly tart experience that feels approachable rather than intensely sour, while the compact 8.4 oz. can and clean branding give it a clear identity.
Consumer interest in coffee and tea continues to expand, but the underlying drivers of that growth are becoming increasingly diverse. Emerging formats, functional attributes, global influences, and evolving flavor preferences are creating new sources of momentum, while established beverages are being reinterpreted to meet changing consumer expectations.
We've compiled more than 1,000 new product, flavor, function, and retailer-specific exclusive launches from this year in a centralized, interactive and detail-rich hub.
For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails. Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she’s thinking about Cheeky’s next chapter.
Pairing extra carbonation with a mineral-forward spring water profile, Nomina delivers a crisp, clean finish that's ultimately more compelling than the concept initially sounds.
The performance beverage occasion is evolving beyond the traditional pre-workout focus. Brightfield Group’s August 2026 report shows growing momentum around post-workout consumption, as consumers increasingly distinguish between what they want before exercise and what they need afterward.
Beyond The Plant Protein Co. is expanding distribution of its first functional beverage, Beyond Immerse, to all 14 Erewhon locations across Southern California.
What does it take for an emerging CPG brand to go from promising to investable? Brian Folmer, offers a behind-the-scenes look at how his “Shark Tank in a box” platform vets hundreds of brands before putting a select group in the hands of nearly 100 investors and how FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community.
All functional ingredients are welcome in this week's gallery, featuring new creatine-boosted launches from Sportsballer and Magna, protein drinks from Kate Farms and Super Coffee, both high (7 Brew) and low (Heist) caffeine, and THC thirst quenchers from Magic Cactus and RYTHM.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional, but that relative calm is masking persistent cost and availability pressures.
Think you know okra? You'd be surprised, as this low-calorie, wellness-oriented offering is more approachable and refreshing than expected.
The coconut water brand has landed one of the WNBA's biggest names, reflecting the company's commitment to "celebrating individuals who have the courage to be themselves."
