Vive Organic recently announced that they are expanding their shot lineup with two new flavors, Energy + Focus and Electro Restore. These new SKUs, which also showcase the company’s latest branding, extends Vive’s wellness platform into two new use occasions.
Ethan Hirshberg, the founder & CEO of organic wellness shot brand Ethan’s, spoke about the importance of “being nimble responsibly,” why the company is “maniacally obsessed with customer feedback,” how core values are incorporated into products and communicated to consumers and what he views as Ethan’s biggest advantage over more established competitors.
On Monday, we’re presenting a special panel for entrepreneurial food and beverage companies on the stresses and solutions affecting the relationship between brands and their co-packers during the ongoing COVID-19 Crisis.
The fifth round of food and beverage brands includes Poppilu, Vital Farms, Genius Juice and Cocoa Metro. We also have a special co-host this week, Dr. Sebastian Dreher, the Managing Director of Döhler Ventures, who will weighing in on the brands from an investor's perspective and provide feedback.
Winter finally came to a close this month and beverage brands are looking forward to warmer weather, with new watermelon flavors from SUNNYD, LaCroix and Jones Soda, and a new light lemonade line from Calypso. Check out the gallery for notable March releases, including the latest functional shot from More Labs and caffeinated releases from Brew Dr and Daytrip.
David Lester and Ben Goodwin, co-founders of Olipop, explained why they believe creating a better-for-you soda brand was the “most impactful thing” they could do, how package design fuels trial, why educating consumers about the products’ health benefits is not a priority and lessons from their first experience as beverage entrepreneurs.
BLNCD is a line of terpene-enhanced CBD flavored sparkling water beverages. The products, which are packaged in 12 oz. cans, come in three varieties -- Balance, Chill and Bliss -- and contain 0 calories and 25mg of CBD.
In a conversation with BevNET managing editor Martin Caballero, veteran natural CPG consultant Bob Burke, principal at Natural Products Consulting LLC, offered his insights and perspectives on how brands can manage their teams, relationships and finances to both survive this trying period and to thrive at its conclusion.
Hilary McCain, founder/CEO of CBD-infused sparkling water brand Sweet Reason, spoke about attempting to own a distinct message about the benefits of CBD, strategizing amid an uncertain cannabis regulatory environment and how she convinced Lerer Hippeau, an early-stage venture capital fund notable for early investments in Warby Parker and Casper, to invest in the brand.
We're back for a 60 minute livestream today, March 26th. The fourth round of food and beverage brands includes Suja, Coolhaus, Poppi, Cappello's, and Tempo. As a special treat this week, we also have Darren Rovell, who is a Partner at Tastemaker Capital and former ESPN reporter, weighing in on the brands and providing feedback.
In this gallery, we highlight a selection of new ready-to-drink cocktail releases, including low sugar cocktail launches from XED, Well and Miami Cocktail Co., along with three new vodka expressions from Insolito and limited edition offerings from Van Gogh Vodka and Germain-Robin.
Announced in February, Tea Riot Plant-Powered Energy is both a new product and a pivot for the company. Whereas its previous offerings were non-carbonated beverages, this one is carbonated and is packaged in a 16 oz. tallboy can.
If you’ve ever seen an episode of ESPN’s “SportsCenter,” chances are that John Brenkus is a familiar face. The Emmy Award-winning creator/host of “Sport Science,” and Chief Brand Officer of natural energy drink brand Kill Cliff, Brenkus joined us to discuss the origins of his work, his process for evaluating functional ingredients, including CBD and navigating pitfalls in consumer education.
Shroomshot is a 2.5 oz. functional shot that is being marketed as a “mushroom wellness shot.” The products, which are perishable, contain both mushrooms and probiotics and come in two SKUs, Golden Immunity and Mental Lemon.
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