Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The hosts break it down and also discuss how protein snack brand Wilde is turning heads with a new take on a cheesy cracker. Plus, Patrón’s Roberto Núñez & David Rodriguez reveal how the leading tequila maker scaled globally without sacrificing its handcrafted roots.

A relentless focus on product quality and operational discipline helped Chris Kirby build Ithaca Hummus into one of the most successful CPG brands of the past decade. With Guillermo’s Salsa, he’s putting that same playbook to work again – but at a notably faster rate of growth.

What actually gets investors to say yes in today’s CPG market? We revisit conversations with founders, operators and investors at Taste Radio’s NYC Meetup who share candid advice on why disciplined growth, financial transparency and strong regional traction matter far more than hype. The hosts also dive into the rise of luxury and small-format grocery and discuss Olipop’s recent refresh.

Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can’t ignore. In this episode, Ian Tecklin, the founder and CEO of chef-driven frozen pasta brand Ripi, explains why he made brand identity and packaging a core investment from day one and how it helped the company secure nationwide launches at Whole Foods and Target within its first 15 months.

From beef tallow fries to real sugar candy and olive oil potato chips, the hosts discuss how the hottest brands in CPG are winning – and raising serious money – by reimagining old-school ingredients for modern consumers. We also meet with Better Sour co-founders Bella Hughes and Semira Nikou to discuss the brand’s new gummy line and upcoming launch at Whole Foods.