Speaking at Cannabis Forum 2019, held on June 14 in New York City, the co-founders of 99th Floor -- Doug Cohen and chef Miguel Trinidad -- explained how they are using food as a vehicle to build consumers’ appreciation and understanding for cannabis, in addition to smashing some of the lingering stigma around recreational marijuana use.
Ray DeRosa, the founder of dandelion-based tea brand Lion Tea, understands the struggles of consumer education. In this episode, he explained how he’s tackled this issue by using a simple, yet powerful and efficient method to create brand loyalists. He also spoke about why “finding the partners that are going to provide you extraordinary support in the early days ultimately make you successful.”
Keeping your books in order is a good practice for brands of all kinds, but for companies looking to gain a foothold in the cannabis space, it’s a particularly critical component of running a healthy business.
Jeff Chu is the co-founder and CEO of Joy Tea, a brand focused on delivering simple and transparent CBD teas to millennial and older Gen Z consumers. Using clean ingredients and emotion-based branding, the company aims to inspire a feeling, not just deliver a great product.
Sunomi, previously known as Sip City, is a line of sparkling switchel beverages that is a much improved version of its predecessor. The brand now offers three flavors -- Turmeric, Orange, and Lemon -- all of which feature apple cider vinegar (ACV).
In this gallery, we highlight this month’s notable product launches, including the latest from HUEL, Ocean Spray and Starbucks, along with new brand launches, rebrands and reformulations.
During a presentation at Cannabis Forum 2019, held on June 14 in New York City, Alva Mather, partner at law firm DLA Piper, explored the ongoing evolution of cannabis regulations, including an update on the current regulatory framework around cannabis-infused (THC or CBD) brands.
In this episode, G Fuel founder/CEO Cliff Morgan spoke about how the energy drink brand has been able to weave itself into the social fabric of the gaming community through influencer marketing, partnerships and original content. He also discussed the importance of constant and focused interaction with consumers through digital platforms like Twitch and why he’s taken a personal interest in the brand's social media initiatives.
Rizal Hamdallah, Global Chief Innovation Officer of Ocean Spray, explained why he’s bullish about the future of personalized nutrition, how the company attempts to “develop and deliver innovative products that consumers didn't even know they needed,” and why he’s critical of how some brands are promoting sustainability.
Straightaway Cocktails co-founder and CEO Cy Cain wants to help people enjoy quality craft cocktails at home and on-the-go. The company launched in 2018 and offers bottled ready-to-drink classic cocktails using house made zest, simple syrups and bitters.
In an interview included in this episode, Karr opened up about the origins of Guayaki, how the brand creates evangelists for yerba mate, how viewing time as “an illusion” allowed him to align his personal and professional lives, why he considers the company to be “a reforestation vehicle,” and its unique approach to distribution and hiring.
Moti is a new line of ready-to-drink lemonade beverages that use rosewater as the base for its two SKUs, Original Rosewater and Saffron Rosewater. Both are packaged in 10 oz. glass bottles.
When it comes to challenges in legal cannabis, regulatory hurdles are only one issue facing young THC and CBD brands. New entrants to the category must also contend with product quality and efficacy, reliable sourcing, and establishing strong business connections within the CPG industry.
This week’s episode features interviews with the founders of three innovative brands and focuses on how each landed placement in their dream retailers. Jesse Wolfe, the founder of O’Dang Hummus, Kuli Kuli founder/CEO Lisa Curtis, and Tyler Noyes, the co-founder of Kalahari Biltong, discussed their respective paths into popular chains, including Publix, Walmart, Sam’s Club and Wegmans, and revealed key steps along the way.