Review: PopSips Soars With Spiked Prebiotic Soda
PopSips is one of a handful of products that attempts to answer the question: What if we took the trend of prebiotic “better-for-you” sodas, and brought it into alcohol?
PopSips is one of a handful of products that attempts to answer the question: What if we took the trend of prebiotic “better-for-you” sodas, and brought it into alcohol?
This week, we dig into Barilla Group’s acquisition of Goodles and how the mac and cheese brand’s success reflects growing demand for better-for-you versions of familiar, legacy products. We also look at David Protein maker Medici Brands’ $2.2B valuation following its Series B raise, the launch of its better-for-you candy brand HallPass and how the company is rethinking two of the most familiar formats in CPG.
This week, apple flavors are trending among soda brands as other seasonal varieties hit store shelves in anticipation of the holidays.
This week, the podcast tackles M&A deals from Goodles’ and Barilla to Keurig Dr Pepper and Chobani with additional insights on Nestlé’s divestments and Peter Rahal’s Medici Brands.
The brand's single SKU delivers an approachable tropical flavor profile, even if its overall proposition feels familiar rather than distinctive.
Non-alcoholic beverage sales were “healthy and modestly accelerated” in the two-week period ending August 22, 2026, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research. According to the data set, which tracks U.S. retail (including c-store and Costco) and online Amazon sales, dollar sales grew 4.9% year-over-year in the two-week period.
What if the smartest growth strategy for your CPG brand is to stop chasing growth? Larry Young spent nearly 50 years in the beverage business before trading corporate boardrooms for a cattle ranch. The former CEO and president of Keurig Dr Pepper and his wife, Colette, now own Texas-based 10-2-4 Ranch, where they’re building a premium beef brand on their own terms.
The relaunch brings a welcome visual refresh and solid liquid quality, although there is still room to further differentiate the lineup.
How do you know when a trend is an opportunity—and when it’s just a distraction? In CPG, the pressure to add protein, fiber, adaptogens, nootropics and every other buzzy benefit can be relentless. But more isn’t always more.
AriZona Beverages has secured a distribution deal with Italian mineral water brand Ferrarelle to bring its new canned line to U.S. retail.
Protein, fiber, prebiotics, a 'humble' oat milk and a Corporate Bro-- this week's gallery has it all.
From functional soda and coconut water to clean energy, protein and emerging wellness ingredients, natural beverage continues to expand across new categories, formats and occasions. BevNET’s 2026 Natural Beverage Showcase is now available, bringing together more than 100 beverage brands and industry suppliers for a broad look at what’s showing up across the natural and better-for-you beverage market.
Mission Craft Cocktail's contribution to the wave of pickle-inspired drinks to hit the market in recent years succeeds by keeping the margarita front and center and using pickle as a restrained, complementary accent rather than the dominant flavor.
This week, Target is adding a pair of digital-native, next-gen supplement brands to its assortment, welcoming Momentous and Kylie Jenner's k2o onto shelves nationwide.