New canned flavor grew from years of real-time customer feedback at fairs, festivals, and conventions nationwide
[Allentown, PA], July 6, 2026 — Wild Bill’s, the veteran-owned craft beverage brand known for nostalgic soda flavors and event-based beverage experiences, today announced the launch of Wild Bill’s Sparkling Lemonade in ready-to-drink cans.
The new flavor reflects a core part of how Wild Bill’s builds its beverage lineup: using fairs, festivals, conventions, and community events as a real-world testing ground for flavor innovation. By serving customers directly in high-volume event environments, Wild Bill’s is able to see what people come back for, what they talk about, and what they ask to take home.
“We’ve been pouring this flavor on tap for nearly three years at fairs, festivals, and conventions across the nation, and it quickly became one of the best-selling, highest-volume flavors in our lineup,” said Michael Russo, Chief Growth Officer of Wild Bill’s. “When enough customers at events started asking where they could buy it outside the event, we knew it deserved a ready-to-drink format.”
Made with pure cane sugar and crafted without caffeine, high fructose corn syrup, artificial colors, or artificial flavors, Wild Bill’s Sparkling Lemonade delivers a bright, crisp twist on classic lemonade. Notes of juicy lemon, citrus zest, and lemon Italian ice create a refreshing flavor that captures the taste of summer at the fair.
Sparkling Lemonade also represents a natural evolution of the Wild Bill’s lineup. While it offers a lighter, more citrus-forward profile than the brand’s signature cream sodas, it delivers the same nostalgic experience and handcrafted quality that have made Wild Bill’s a fan favorite at live events for more than two decades.
Wild Bill’s Sparkling Lemonade is now available through the Wild Bill’s website and is available to independent retailers who order directly from Wild Bill’s on Faire, the B2B wholesale marketplace. The company also plans to expand the flavor into regional retail chains and through line extensions with existing retail partners.
The launch reflects Wild Bill’s continued growth as an omnichannel beverage brand with mobile retail operations through an event-based franchise system, while also expanding through traditional retail and e-commerce channels.
About Wild Bill’s
Wild Bill’s is a veteran-owned craft beverage company delivering nostalgic craft sodas through an omnichannel business model that spans live events, retail, e-commerce, foodservice, and franchising. For more than 20 years, the brand has combined bold, old-fashioned flavors, collectible drinkware, and memorable customer experiences to build a loyal following nationwide.
Wild Bill’s proudly supports U.S. veterans through meaningful career opportunities, discounted franchise ownership, and ongoing partnerships with veteran-focused nonprofit organizations.
Media Contact:
Michael Russo
Chief Growth Officer
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