Marketing: La Colombe, Niagara Bottling Hit The Soccer Pitch
The World Cup is in full swing in North America, and brands like La Colombe, Naigara Bottling and KA_EX are jumping into a summer of soccer.
Marketing
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Featured Marketing Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
Additional Content
Nestlé USA Goes Artificial Dye-Free Across Portfolio
Nestlé USA has completed the removal of artificial colors from its U.S. food and beverage portfolio as it follows consumer trends.
JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
JuneShine co-founder Forrest Dein paraphrased Willie’s namesake, country music icon Willie Nelson, in a conversation with Brewbound: “Stress is the biggest killer on the planet; cannabis is the best medicine.”
Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
NFL legend Tom Brady continues to push further into the beverage industry, announcing a collaboration with gopuff on a new line of premium coconut water.
The ‘Energy Refreshers’ Wave Is Moving From QSRs to CPG
Refreshers, the fruit-forward, functional drinks often with moderate caffeination, is expanding from QSR chains into CPG beverage.
Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man
Actor Danny Trejo, best known for playing the titular character in the “Machete” franchise, is now starring in Mountain Dew Baja Blast’s latest national advertising campaign.
Marketing: Pepsi, Electrolit Celebrate Summer of Soccer
Pepsi and Electrolit are embracing the summer of soccer with new campaigns launching in partnership with national team players.
PLEZi Rebuilds Around Steph Curry with Hydration Refresh
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
Healthy, but not too healthy. That’s the gist of the products that made this year’s edition of Circana’s 2025 New Product Pacesetters.
Olipop Embraces ‘Feel Good Soda’ With Branding Refresh, Campaign
Olipop is unveiling its first major brand refresh since its launch in 2018, debuting an updated label design as part of a new marketing and creative initiative positioning it as “The feel good soda.”
Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?
Non-alc wine is betting that a reduced entry price point, more variety and a sprinkle of functionality will bring more mainstream consumers to the set.
‘Protein for All’: Muscle Milk Reformulates RTD Line with Ultrafiltered Milk, Cleaner Labels
Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
Marketing: Hint Makes Water Something to ‘Crave’
Flavored water brand Hint is looking to turn hydration from a chore into something people can’t wait to do with its latest marketing campaign, MMMMM Water, a series of ads built around the slogan “Water For People With Tastebuds.”
Ritual Zero Proof Debuts RTDs
Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.
Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg
Prenetics is seeking to deepen the connection between sports performance and wellness through a new multi-year partnership between its supplement brand IM8 – co-founded by soccer star David Beckham – and Inter Miami CF.