Marketing

Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.

Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.

Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.

Featured Marketing Content

Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show

Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show

by Brad Avery,

Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."

Additional Content

Milk’s Moment Milk’s Moment

Milk’s Moment

by Martín Caballero,

Boosted by rising demand for protein, dairy milk is enjoying some much-needed love in 2026.

Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

by Ferron Salniker,

Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.

[Updated] Beyond Expands Immerse Beverage Brand with Energy Line [Updated] Beyond Expands Immerse Beverage Brand with Energy Line

[Updated] Beyond Expands Immerse Beverage Brand with Energy Line

by Brad Avery,

Beyond Immerse Protein + Energy is the brand’s first line extension, now available online direct-to-consumer in Cherry Berry and Watermelon Strawberry flavors. Each 12 oz. can contains 20 grams of plant protein, 160 mg of caffeine from coffee beans and 5 grams of fiber.

Coca-Cola Leans into Functional Hydration, Nostalgia at NACS Coca-Cola Leans into Functional Hydration, Nostalgia at NACS

Coca-Cola Leans into Functional Hydration, Nostalgia at NACS

by Shauna Golden,

The Coca-Cola Co. team took us around their booth during the NACS show to show us how they’re looking to turn more convenience store visits into bigger baskets, leaning on new flavors, functional innovation and an expanding hydration portfolio to capture more consumption occasions.

Just Ice Tea Competes for Energy Occasion with Awaken Cold Brew Tea Launch Just Ice Tea Competes for Energy Occasion with Awaken Cold Brew Tea Launch

Just Ice Tea Competes for Energy Occasion with Awaken Cold Brew Tea Launch

by Brad Avery,

The organic iced tea brand has launched Awaken Cold Brew Tea, a line of energizing teas containing 120 mg of caffeine per 12 oz. can. Available in Strawberry Spark, Tropical Takeoff and Honeydew Lime Lift flavors, the drinks are made with a yerba mate and green and white tea, with 17 grams of sugar and 80 calories in each serving.