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CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP

CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP

by BevNET.com Staff,

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard break down the federal government’s first proposed definition of ultraprocessed foods and a rocky quarter for Celsius. The hosts also dig into Khloé Kardashian’s latest Khloud innovation and Keurig Dr Pepper’s lime-forward reformulation of 7UP.

UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature

UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature

by Ferron Salniker,

Founded four years ago, non-alcoholic apéritif UK-based Botivo is up 408% year-over-year in all retail outlets, according to Circana’s tracking of no-and-low spirits value sales over the last 52 weeks ending June 13. The secret? A product and brand strategy built entirely around pleasure rather than moderation.

Minute Maid Spiked Enters Hard Tea Minute Maid Spiked Enters Hard Tea

Minute Maid Spiked Enters Hard Tea

by Ferron Salniker,

Minute Maid Spiked is adding a a Vodka Lemonade Iced Tea to its lineup, marking the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.

Christian Energy Drinks are Becoming a Thing. What’s Driving Them? Christian Energy Drinks are Becoming a Thing. What’s Driving Them?

Christian Energy Drinks are Becoming a Thing. What’s Driving Them?

by Brad Avery,

There’s been an emergence of Christian-themed energy drink startups that are putting their faith front and center. Brands like Agape Energy, 4GVN and Praise Energy have all sought to use their religious faith as the basis for their businesses.