Waterloo
Waterloo Sparkling Water unveiled its new brand identity this week, taking a simpler approach to its can design. The Austin, Texas-based brand has enlarged its fruit imagery, added blocked colors for its various flavors and removed some of the design flourishes in its logo. For more information, visit drinkwaterloo.com.
Jolene
The RTD coffee brand from Red Hot Chili Peppers frontman Anthony Kiedis has peppered its portfolio with three new flavors: Hazelnut, Salted Caramel and Red Velvet. Each 8 oz. slim can is gluten-free and dairy-free, containing oat milk and no artificial flavors or concentrates. All three flavors are 120 calories with 10 to 14 grams of sugar and contain 188 mg of caffeine. Learn more at jolenecoffe.com.
Dymatize
BellRing Brands-owned Dymatize has partnered with one of America’s favorite ice cream slingers, Baskin-Robbins, for two new flavor launches: Mint Chocolate Chip and Very Berry Strawberry. Mint Chocolate Chip has 25 grams of protein, while Very Berry Strawberry contains 30 grams of protein along with 6.2 grams of branched-chain amino acids (BCAAs). The co-branded shakes are launching on Amazon, GNC and other retail partners. For more information, visit dymatize.com.
Liquid Death x Feastables
Ever wonder what peanut butter cup-flavored sparkling water tastes like? No? Well, you’re still getting one. Liquid Death and MrBeast have teamed up to create Peanut Butter Cup Soda-Flavored Sparkling Water. The co-branded sparkling water comes in standard 12 oz. stout cans and is available in 12-packs for $14.99 on Amazon. For more information, visit liquiddeath.com.
Joimo
Joimo has added a fifth flavor, Pineapple, to its portfolio. Drawing inspiration from Taiwanese tea traditions, the Los Angeles-based tea and kombucha brand co-founded by chef Chris Yang uses single-origin oolong tea leaves and a natural fermentation process. Joimo offers its kombuchas in 8 oz. and 12 oz. glass bottles. Learn more at joimotea.com.
Premier Protein
Premier Protein won’t be the last one at the protein soda party. The BellRing Brands shake maker has launched 4-SKUs – Lemon Lime, Grapefruit, Black Cherry and Pineapple Orange – offering 15 grams of whey protein isolate, 90 calories and 3 grams of sugar per 12 oz. slim can. All four Sparkling Protein Sodas are available on Amazon and Walmart (with Pineapple Orange exclusive to the mass retailer). Learn more at premierprotein.com.
Jumex
This year has already seen Mexican juice producer Jumex jump into categories like energy and soda – why not protein, too? This week, it introduced the Jumex Protein Shake, launching in retail at Walmart and on its website. Expect some Latin flavors (Mango, Churro Chocolate, Vanilla Flan) along with 30 grams of protein per 12 oz. resealable PET bottle. Get more details at jumexus.com.
Ka’Chava
Nutrition shake maker Ka’Chava is offering up its “coziest flavor yet” with Cinnamon French Toast, a flavor timed for the fall season with “warm notes of maple-like sweetness and aromatic spice.” Each powder bag sells for $59.95. For more information, go to kachava.com.
Pure Genius Protein
Protein shot maker Pure Genius Protein is launching a Pink Lemonade flavor, containing 23 grams of protein per 3.38 oz. bottle. Each bottle contains 100 calories, claiming 92% of those calories come straight from the protein content, making it a solution for picky eaters and low appetites, the company says. The shots are available now on Amazon and Target.com. For more information, go to puregeniusprotein.com.
Wildwonder
Apple Yuzu is joining Wildwonder’s line of pre- and probiotic sparkling beverages. Featuring a honeycrisp apple flavor profile, the organic certified drink contains just 40 calories, 6 grams of sugar and 5 grams of fiber per can. Each can retails for $3.50 or $42 per 12-pack. For more information, go to drinkwildwonder.com.
Huel
Protein and meal replacement brand Huel is adding Mixed Berry to its Black Edition RTD line, launching exclusively in Walmart stores nationwide. Each bottle contains 35 grams of protein, 400 calories, 27 essential vitamins and minerals and 6 grams of fiber. The drink is available as a grab-and-go product. For more information, go to huel.com.
Celtic Sea Salt
Celtic Sea Salt is expanding into the powdered beverage space with Hydrate by Celtic Sea Salt, an electrolyte mix launching in flavors like Crisp Apple, Fresh Limeade and Wild Cherry. Each single-serve pouch contains 1,000mg of sodium, 550mg of potassium, 100mg of magnesium, 500mg of taurine and zero sugar. For more information, go to celticseasalt.com.
Sky High
Sky High Brands has launched its 10mg THC beverage line, “giving consumers the flexibility to choose the experience that best fits their lifestyle,” according to the brand. The higher-dose line, following the launch of its 4mg Sky Coolers, features Fuji Pear Apple and Ruby Crush flavors. For more information, go to liveskyhigh.com.
Ghost
Ghost Energy’s latest co-branded offering is an A&W Root Beer-flavored energy drink, launching this month, with 200mg of caffeine alongside other functional ingredients. Both Ghost and A&W are owned by Keurig Dr Pepper, demonstrating new synergies across the company’s portfolio. For more information, go to drinkghost.com.